We’re all different
Understanding why we are or aren’t active
Data from our Active Lives surveys, together with other commissioned and collected research, has allowed us to put together stats and understanding into what affects and impacts activity levels for specific population groups.
In addition, we've split our data into different settings, scenarios and groups to give you further understanding of the complexities involved in trying to help people to take part.
Target groups
We've taken our groundbreaking and in-depth research and split it into a number of different demographics to help you understand why some people are less active.
Click on any of the groups below to discover the reasons behind their activity levels.
Activities
Click on any of the below sections to find out what we know about participation, engagement and activity levels across a variety of settings and scenarios.
Do major events increase participation? How do you recruit more volunteers to your local club? What impact does getting active outdoors have? We’ll tell you what we know.
The workforce
The workforce - which includes volunteers and coaches - play a big role in ensuring those taking part have the best possible experience.
Click below to read what the research tells us about how we can best support the people who help make sport and activity happen.
Evaluation
We've designed an Evaluation Framework to help partners evaluate funding streams and projects effectively, and to get maximum value from measurement and evaluation.
