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Making movement matter

We all know that regular movement is one of the most powerful ways to reduce the risk of major illness, improve mental health and help people live longer, healthier lives. 

But access to movement is not equal and those who could benefit most often face the greatest barriers, whether through low confidence, complex health needs or difficulty navigating what’s available locally. 

We also know that simply encouraging people to be more active or signposting them to activities rarely leads to lasting change. 

What’s needed instead is a support system that reflects the realities of people’s lives and this is where social prescribing comes in.  

From access to engagement

Social prescribing is a personalised, community-based approach to health that focuses on ‘what matters to you’ rather than ‘what’s the matter with you’, recognising that wellbeing is shaped by a range of social, economic and environmental factors, many of which are linked to wider social inequalities.

It often begins with a referral (whether from a GP, a community worker or even a self-referral), which connects the individual to a link worker or similar role.

Social prescribers spend time understanding a person’s circumstances, interests and motivations before supporting them to access community-based activities, resources and services that meet their needs.

So, unlike traditional signposting, social prescribing provides sustained, relational support that enables individuals to take greater control of their health over time.  

In England, there are now over 3,300 link workers and a strong body of evidence that demonstrates the positive impact of social prescribing on both health outcomes and, in turn, healthcare services.

Social prescribing is a personalised, community-based approach to health that focuses on ‘what matters to you’ rather than ‘what’s the matter with you’.

Social prescribing is increasingly delivered across a range of settings, including primary care, secondary care and also within the community, supporting people at every stage of life.  

For the physical activity sector, social prescribing provides a vital mechanism to make movement a realistic, accessible and integrated part of people’s lives.  

Partnership, place and prevention

Sport England’s ongoing partnership with the National Academy for Social Prescribing (NASP) helps  
to enable this more connected, whole-system approach that strengthens the infrastructure, the relationships and the local capacity needed to connect people to movement through social prescribing. 

With Sport England’s support, NASP has built a strong evidence base for prescribing physical activity and has also developed guidance, campaigns and training for link workers to support movement-based referrals. 

We’ve also strengthened place-based community partnerships that are unlocking inclusive and innovative approaches to physical activity.

An example of this is Sunderland, where one social prescribing service has programmed silent discos for children with disabilities, dance for those at risk of falls and aerial workshops for older adults. These gave the opportunity to Marion, 95, of swinging from a silk hammock, laughing freely while suspended in the air for the very first time.  

Our most recent programme with Sport England, Movement Matters, aligns with their place-based investment approach.

The programme is designed to strengthen how physical activity is embedded within local social prescribing systems, supporting Active Partnerships to work more closely with primary care at a neighbourhood level in order to reach the communities most impacted by inactivity and health inequalities.  

The initial pilot in 2025 provided important foundations to strengthen relationships between sectors, support more strategic use of data and insights, and to build confidence among practitioners to position movement centrally within healthcare pathways.  

Building on this, we're preparing to launch a new phase of Movement Matters in April 2026 that will support Active Partnerships to translate insights into action, working with primary care to take a proactive social prescribing approach to health creation.

The new phase will also support wider primary care and community roles directly, providing resources, practical guidance and opportunities to share learning with the physical activity sector.   

This approach is a vital component of the vision for neighbourhood health, where prevention, community assets and personalised care play a central role in improving population health. 

This is reflected in Sport England’s recent blog for the Neighbourhood Health Implementation Programme.

This Social Prescribing Day, we recognise that creating active communities requires more than just provision.

It requires a way to connect people to movement that is shaped around their reality. 

When this happens, movement can become a routine part of health management, supporting people not only to stay well, but to live fully – with greater confidence, resilience and agency to take part in what matters the most. 

Want learn more about Social Prescribing? You can take NASPs free e-learning modules, including Social Prescribing Essentials, and Social Prescribing with Children and Young People.

From the riverbank to Prime Time

Long before I worked in sport, or even imagined running a sports charity, I was a state-school kid in Windsor learning how to row and trying to help keep our school boat club afloat.

My first experience of The Boat Race wasn’t from a fan park or a television screen but from the riverbank, where I was selling programmes to passers-by to help raise funds for the club.

That day, and what I felt during that time, stuck with me.

A group of young people with different colour t-shirts with "The Youth Boat Race" written on them pose with their medals on a sunny day.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

That memory was very much in my mind when in 2024 we began pitching the idea of a Youth Boat Race to the event organisers.

What the Youth Boat Race set out to achieve

After nearly 200 years of The Boat Race – one of the longest-running sporting events in the world, which this year will take place on Saturday 4 April – it felt there was an untapped opportunity for local young people, particularly those from state schools, to be part of it.

The ambition behind the Youth Boat Race was to change that, because this event was never just about racing. It was about access.

Access to rowing for young people who might not otherwise find it; access to the River Thames and its history and access to the feeling of belonging to an iconic and nationally televised major sporting event.

Inspired by The Boat Race and funded by The Oxford & Cambridge Rowing Foundation (OCRF), the charity that owns The Boat Race Company, the Youth Boat Race was designed to celebrate participation, teamwork and opportunity.

Crews would be mixed and inclusive, ensuring that everyone who wanted to race could do so, regardless of background or experience level and, just as importantly, the event was built with young people, not just for them.

The excitement of the day and its sense of history is huge, plus the Youth Boat Race aimed to bridge the gap between the on-water action and the young people watching from the bankside.

From school talks and volunteering opportunities to co-designing the event’s branding, the build-up and their input to shaping the event mattered, as those moments helped young rowers feel ownership, pride and a real connection to The Boat Race week itself.

Seeing the idea become reality

By April 2025, standing on the sunny banks of the Thames at Fulham Reach Boat Club, it was clear the idea had taken on a life of its own and the event featured on the BBC with a peak audience of 2.8 million. We even made our own video on the events of the day, which we are very proud of.

Over 100 state-school students and volunteers gathered for the second Youth Boat Race.

Eight mixed crews from schools across London raced side by side on the same stretch of river used by the Oxford and Cambridge University rowers, with families lining the banks and local supporters cheering.

The atmosphere was joyful, loud and deeply proud, with participants describing it as an amazing experience filled with music and laughter that they would “100% like to do again”, and "a very fun and a unique experience" that people thoroughly enjoyed and that built new memories with friends.

Watching young athletes race along the Championship Course was genuinely moving.

Many of them had discovered rowing through state school and community programmes, and that gave me an added sense of pride.

Speeches from OCRF Trustee Erin Kennedy OBE and Mayor Patricia Quigley captured exactly what the day represented: teamwork, trust, confidence and being part of something bigger than ourselves.

From pilot event to national stage

But for me, what has been most exciting is witnessing just how quickly the Youth Boat Race has grown.

From a small pilot in 2024, to a significantly expanded second year, all supported by the generosity of OCRF, the event has already become a meaningful fixture of Boat Race week. And now to see it included in Channel 4’s coverage this Easter Weekend 2026 truly feels like a milestone.

That visibility matters as it sends a powerful message to young people watching at home that rowing is something they can be part of.

After the inaugural Youth Boat Race in 2024, Owen Slot, chief sports writer at The Times, summed this up perfectly when he said: “Only when sports can spread the word like this does elite funding at the Olympic end really make sense.”

For me, that captures the essence of the Youth Boat Race and is the link between grassroots opportunity and elite sport, showing how inspiration, access and participation can exist hand-in-hand with elite level racing.

Looking ahead

The Youth Boat Race is still young, but its purpose is clear and each year it grows, not just in numbers, but in confidence, quality and impact too.

What began as an idea is now an event that brings communities together and opens doors for young people across London.

It proves that success isn’t measured by winning, but by the friendships formed, the confidence built and the moment a young person realises they belong on the river.

And this Easter, with the Youth Boat Race shared with a national audience, many more young people might just see themselves there too.

Leading the next phase of We Are Undefeatable

What better way to start the new year than with an exciting new role to get your teeth into?

In January, I joined the Richmond Group of Charities as the new programme director leading the We Are Undefeatable physical activity programme following a significant stint running behaviour change programmes in the active travel sector.

With Sport England funding recently confirmed up to March 2028, it was a great time to join the team and get cracking.

A busy year from the start

We Are Undefeatable is a game-changing programme, bringing together an impactful behaviour change campaign with thought-leading policy, and influencing work to support and encourage people with long-term health conditions to be active in ways that work for them.

Throw in a new strand of place-based pilot work starting later this year, plus lived experience voices underpinning all we do, and we’ve got a huge amount to offer the sector and our key audiences.

So, unsurprisingly, this year is shaping up to be an exciting one already.

To kick us off in January we launched our new place-based approach, inviting expressions of interest from a range of areas, all of whom are already connected to the Sport England place expansion work.

Our place-based work will build on our experiences so far working with Blackburn with Darwen and Lancashire on local versions of the We Are Undefeatable campaign to support places to embed systems change, increase opportunities for movement and frictionless pathways to physical activity for those with long-term health conditions. We look forward to announcing our new partnerships in the spring.

Earlier in February, we held our inaugural Lived Experience Network session.

This group will be pivotal as we move into the next phases of the programme, ensuring we are keeping the experiences and perspectives of our key audiences at the heart of our deliverables.

It’s also already proving valuable to our partners (including the Faculty of Sport and Exercise Medicine and the Active Partnerships National Organisation on the Moving Together programme), tapping into key expertise as meaningful contributors to work in development.

We’ll be lining up more opportunities for this collaborative working over the year and will continue to demonstrate to our network the impacts of their involvement.

In January we launched our new place-based approach, inviting expressions of interest from a range of areas, all of whom are already connected to the Sport England place expansion work.

The power of storytelling feeds through to our marketing efforts, with a social media influencer campaign and summer activation in development.

For it, we’ll be building on our previous successes with one in five people taking action having seen the campaign, 64% of people finding our advertising relatable and 66% agreeing that the campaign stands out from other advertising. Our insight hub offers more details about the response to the campaign.

And, while more details will come in due course, keep an eye out for a summer campaign and how you, and your networks, can get behind it.

Evaluating past efforts and looking ahead

While a lot of our lobbying and influencing work goes on behind the scenes, we’re particularly excited to kick start work on a follow up to our impactful Millions More Moving report from 2024 to see progress made against the policy shifts we set out to influence.

This time we’ll be going into it with greater depth on how and why to get millions more moving.

We’re also proud of our continued work on shaping the implementation of the 10 Year Health Plan, which will provide a focus for our lobbying and influencing work.

Our Lived Experience Insights Dashboard helps to inform our influencing work, so we’re delighted that this resource continues to be freely available for anyone who wants to access it as it now spans several years’ worth of data from 13,000 respondents with long-term conditions.

And finally (yep, there’s still more!), we’re heading into year two of having our very own app, which we’re about to get the first 12-month evaluation back from (thanks to GoodBoost and London Metropolitan University for working with us on that).

A sneak peek shows increases in physical activity for those engaging with the app and increases in personal motivation to be more active, which we’re thrilled to see.

With over 13,000 users registered already, this is a promising start to a fundamental part of the behaviour change journey for our audiences.

With such a busy year ahead there’s great cause for optimism that in 12 months' time we’ll have taken huge strides to achieving our goals within our role as a system partner and across our wider sector.    

Find out more

We Are Undefeatable

The future of inclusive sport

From the bloodandthunder drama of para ice hockey (I challenge anyone to watch a match and not feel exhausted) to the debut of mixed doubles curling, the Milano Cortina 2026 Paralympics Winter Games delivered far more than sporting excellence.

We’ve witnessed what human potential looks like when barriers are removed and inclusion is real, but climate change is shifting and rebuilding those barriers – making them higher, harder and, for some, insurmountable.

This is because climate change exacerbates inequality, threatening the hard-won gains made by disability activists over decades and, while progress has been huge, the extreme change in our weather and its effects on Earth are a stark reminder of how fragile that advancement is.

We even saw the impact of climate change at the Games, with some athletes voicing concerns that the March schedule for the event is now too late in the year and that competition conditions were being impacted by warm 'spring-like' weather.

The lesser known dangers of climate change 

Evidence submitted to Parliament is unequivocal: disabled people are more negatively affected by the health and social impacts of climate change than the general population – not primarily because of their impairments – but because systems already fail to meet their basic needs.

People living with disabilities – who are already twice as likely to be inactive according to our research, but who gain the most for their wellbeing from being able to take part in sport and physical activity – are disproportionately affected by rising heat, greater flooding risk and disruptions to accessible transport.

Sport England’s mission is to enable more people take part in sport and activity, but extreme weather is already making that harder.

From washed-out pitches to heatwaves that make outdoor sport unsafe, extreme weather has already prevented three in five adults in England from being active.

Climate research consistently shows why this happens and it’s simple and disheartening – disabled people are routinely excluded from climate adaptation planning.

Globally, 80% of national climate strategies fail to reference disability, leaving huge gaps in preparedness and emergency support.

And wherever disabled people are mentioned at all, they are often labelled as ‘inherently vulnerable’ – a misconception that shifts responsibility away from systems that fail to include them.
 

We’ve witnessed what human potential looks like when barriers are removed and inclusion is real, but climate change is shifting and rebuilding those barriers – making them higher, harder and, for some, insurmountable.

When torrential and constant rain hits it’s harder to manoeuvre a wheelchair outside. When a ramp floods, when accessible transport is disrupted, when a facility closes ‘for a few days’, some people lose far more than a chance to exercise. They lose independence, community and joy.

If we want to protect the magic of sport and movement – plus the hard-won progress of inclusion in sport for people with disabilities – we must protect the planet that makes sport possible.

That is why Sport England’s mission to help people get active now include helping the planet stay stable.

In May 2024, we launched Every Move, our first environmental sustainability strategy, to help the 150,000 sports clubs and 98,000 facilities across England sitting on the frontline of climate impacts.

We backed this with more than £45 million of National Lottery funding and already more than 570 interventions are underway, including solar panels on roofs, energy efficient systems in leisure centres or redesigned outdoor spaces to cope with flooding.

These changes cut carbon and also keep facilities open, safe and accessible for the communities who depend on them most.

On top of these, all of our partners must have sustainability action plans in place by March 2027 as a funding condition.

This isn’t a box-ticking exercise, but about futureproofing the places and spaces that people rely on to stay active, healthy and connected as communities, including our swimming pools, village halls, football pitches or athletics tracks, to name a few.

Community action agains climate change 

It’s great to see how sport is willing to innovate to face the disrupting weather conditions.

Football and all-weather pitches are working with us to explore transitions away from rubber infill and to increase recycling capacity, with the ambition to be the first in the world to have a fully sustainable system by 2035.

Elsewhere, leisure centres are switching to more efficient systems and community clubs are testing and implementing changes.

Be it the guys at Whalley Range Cricket & Lawn Tennis Club, who are planting trees on the outskirts of playing fields to better soak up excess water, or the river clean-ups hosted by Fulham Reach Boat Club – an organisation doing great work through Row to Rhythm, a project for individuals with visual impairments.

Actions like these collectively truly add up to major impact.

Going back to international competitions, the challenges facing the Winter Paralympics, and winter sport more widely, should not drive despair. They should galvanise us instead, because sport has always been about rising to the moment and responding to the now.

And right now, the moment demands that we confront climate change not just as an environmental issue, but as a justice matter – one that threatens to undo decades of progress in making sport accessible, inclusive and transformative.

If we want a future where Paralympians can still inspire the world from real snow and real ice, and where disabled people everywhere can access the benefits of movement, we must act together and we must do so right now.
 

A call to keep pushing

International Women’s Day is a date that, contextually, makes me reflect on how far women’s sport has come.

From being excluded entirely to selling out stadiums and becoming Euro champions, women and girls have had to overcome barrier after barrier in the UK (and beyond).

There is so much to celebrate in that progress, yet we’re still a long way from a world where sport is genuinely accessible and inclusive for everyone, regardless of identity.

Recognising this inequality is what shifted the direction of my own life and it continues to be the driving force behind my commitment to creating change for others. 

'Give to Gain'

This year’s theme, 'Give to Gain', really resonates with me because it reflects much of my own experience.

A lot of my journey has involved giving time, energy and care to support women, girls, trans and non-binary people, often alongside my main role, without always knowing what that would lead to.

What I’ve gained in return has been confidence, perspective and a much clearer sense of why this work matters. 

Through my role as activities and opportunities officer at Leeds University Union, I’ve been involved in work linked to the Women’s+ Sports Participation Project.

This is a great initiative that focuses on understanding why women and marginalised genders engage, or don’t engage, in sport and what needs to change to support them better.

Giving time to this work has reinforced how important it is to listen properly in order to create welcoming environments and challenge assumptions about who sport is for.

A lot of my journey has involved giving time, energy and care to support women, girls, trans and non-binary people, often alongside my main role, without always knowing what that would lead to.

Seeing people feel more confident accessing sport and physical activity has been one of the most rewarding parts of what I do. 

Recently, I joined Sport England’s Co‑Design Group and took part in an introductory session.

While I’m still very new to the space, what stood out to me straight away was the emphasis on lived experience and learning from one another.

Women's leadership in our sector

Being in a room where people are encouraged to share honestly and where those experiences are treated as valuable, felt important.

At this stage, my role is very much about listening, learning and understanding how these spaces work, but even that feels meaningful.  

Alongside this, being part of Leading the Movement has helped me reflect on leadership and what it looks like for women in sport.

There are positive signs, for example, that more women are stepping into leadership positions and that progress deserves to be recognised.

But when you look more closely, the number of younger women in leadership roles is still relatively small and that gap matters because younger women bring different experiences, challenges and perspectives that aren’t always represented.  

This realisation has also made me think about how often society equates age with experience.

However, I’ve learned first‑hand that this isn’t true because passion can outweigh knowledge and when someone is genuinely committed to making change, they will learn with purpose.

So I want to challenge the assumption that leadership must come with age, because it overlooks the value, insight and drive that younger women bring.

The future of sport

That’s why I believe that creating space for that passion to be recognised is just as important as creating space for experience, which is what I feel Leading the Movement has really committed to. 

All of this reminds me that progress in women’s sport has never happened by accident.  

It has happened because people have been willing to give their time, their voice and their energy to push for something better.

All of this leads me to the conclussion that 'Give to Gain' isn’t just a theme, it's a necessity.

Because when we give space to people’s stories, we gain understanding. When we give opportunities to those who are overlooked, we gain stronger, more diverse leadership. And when we give our passion to a cause, we gain the possibility of real, lasting change. 

As we celebrate International Women’s Day, I feel hopeful about what comes next.

There is still a long way to go, but there is also a growing community of people of all ages, identities and experiences who are determined to reshape what sport can be.

I want to be part of that movement not just to open doors for others, but by challenging the assumptions that keep those doors closed in the first place.

If we continue to listen, to learn and to lead with purpose, then the future of sport will not only be more equal, but also more representative of everyone it’s meant to serve. 

Safer Spaces to Move

International Women’s Day is almost here and while it’s always a time to celebrate progress, it should also be a moment to consider what’s still holding women back from being active.

For the This Girl Can team that means confronting the barriers that continue to drive the gender activity gap. A few years ago, one of those obstacles became impossible to ignore. 

Facing the unacceptable 

In 2021, through This Girl Can’s partnership with ukactive, I started looking more closely at women’s experiences in gyms and leisure centres. What we found was uncomfortable reading. That was the start of Safer Spaces to Move

A significant proportion of women told us they had experienced some form of sexual harassment in these spaces and for younger women aged 16–24, those incidences were even higher.

Gyms and leisure centres are spaces designed for health, confidence and empowerment yet, for many women, they come with an extra layer of vigilance.

That doesn’t sit comfortably with the ambition of This Girl Can, which has always been about creating environments where women feel free to move in whatever way works for them without judgement.

And while feeling judged is one thing, feeling unsafe is something entirely different and unacceptable.
 

International Women’s Day is almost here and while it’s always a time to celebrate progress, it should also be a moment to consider what’s still holding women back from being active.

The research forced us to confront something important: if women don’t feel safe, they won’t feel free; and if they don’t feel free, their participation will always be limited.

When we spoke to operators across the sector, there was no denial of the issue. To our delight, there was a huge amount of willingness to act, although there was also some uncertainty on how to do it.

Because how do you tackle something as serious as sexual harassment in a way that is meaningful, proportionate and practical? How do you communicate about safety without inadvertently making people feel more anxious?

That tension became the starting point for Safer Spaces to Move.

I want to make something very clear – this was never about calling out the sector, instead it was about supporting it.

We worked with organisations like CIMSPA and Women’s Aid to make sure any guidance we developed was grounded in expertise, legally robust, survivor-informed and realistic for busy gym environments.

One of the biggest lessons that we learnt along the way was that policies alone don’t change experiences. Culture does.

Helping positive change

You can have all the right procedures written down, but if the members of your staff don’t feel confident using them, or members don’t know they exist, their impact is significantly limited.

That’s why the most recent phase of the project, which we've launched earlier this week, has focused heavily on communication and culture, which made us consider questions like: how is safety talked about in our gyms, clubs and sport and physical activity centres? How are expectations set in these environments? Do members understand how to report an incident and trust that it will be taken seriously? And how are staff trained to respond?

We also tested messaging with women who use gyms and then sense-checked it with operators on the ground.

We went back and forth, refining language and practical steps so that what we produced didn’t feel alarmist or theoretical, but usable and reassuring. This is because our work isn’t about amplifying fear. It’s about building confidence.

On International Women’s Day, we often talk about breaking barriers.

Sometimes those barriers are structural; sometimes social and sometimes they’re the quiet assessment and security checks women make in their heads when entering a new physical activity space: "Is anyone watching me too closely? Are there other women around here? Can I do this exercise without feeling on display? Will staff step in if something happens?"

I think if we’re truly serious about closing the gender activity gap, we have to address all of these.

Safer Spaces to Move is part of our response to these barriers and sits alongside everything This Girl Can stands for: visibility, confidence and the right to take up space. Not just in theory, but in practice as well.

Because progress for our sector isn’t just about encouraging more women through the door.

It’s about making sure that when they walk in, they feel they belong there – fully and safely, and that’s something worth committing to this International Women’s Day and every day, before or after.
 

Find out more

Safer Spaces to Move

Sport and youth crime prevention

For more than ten years I’ve led the Sport and Safer strategy at StreetGames – a national sporting organisation committed to bringing sport to the doorsteps of young people in underserved communities.

Ten years of partnerships. Ten years of learning. Ten years of seeing what happens when sport shows up consistently where it’s needed most, and here’s what I now know: a decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

The policy moment is here

The conversation has changed.

Government strategies now talk about Safer Streets, Youth Matters, Child Poverty, Pride in Place, Freedom from Violence and Abuse and Fit for the Future.

And the common thread in all of these? That place matters, prevention matters and community matters.

The Government’s emerging Young Futures Programme – particularly its Prevention Partnerships and Hub model.

At StreetGames we have been doing something similar: identify vulnerable young people, focus on those in the 30% most underserved communities, connect them with trusted adults and engage them through high-quality, hyper-local sport, via a network of Community Partners.

The evidence has grown up

A decade ago, much of our work was powered by instinct and experience, but today it’s backed by robust research.

Our Theory of Change – Sport, Youth Offending and Serious Youth Violence was authored by Loughborough University, resourced by the Youth Endowment Fund and shaped with input from Sport England.

It sets out clearly how sport can reduce risk factors linked to youth offending while strengthening protective factors that keep young people safe.

That theory underpinned the Ministry of Justice’s £5m Youth Justice Sport Fund, which now informs more than a dozen place-based partnerships with Active Partnerships, Police and Crime Commissioners and Violence Reduction Units.

This isn’t theory gathering dust, but action that's shaping investment and practice, and that proves that when sport is delivered intentionally, it protects.

Why sport on the doorstep works

At StreetGames, we focus on doorstep sport – making it accessible, affordable and local. But this isn’t just about keeping young people busy. It’s about building identity.

Well-designed sport creates trusted adult relationships, safe spaces in the heart of communities, positive peer networks, emotional regulation and self-control, plus a sense of belonging.

These are protective factors – and protective factors matter.

A decade of sport and youth crime prevention has changed many young people’s lives through sport, but we’re only getting started.

When young people feel seen and connected, they are less likely to engage in harm and when they feel pride in their street or estate, they are less likely to damage it.

Doorstep sport also changes how places feel. A park filled with organised activity feels different. A street reclaimed for play feels different.

Putting a value on wellbeing

But ultimately, why does this matter?  Recently, we commissioned State of Life to conduct a social value study.

The research organisation looked at survey data from around 1,000 young people taking part in StreetGames’ doorstep sport, which many had entered through youth crime prevention pathways.

Using the WELLBY approach set out in HM Treasury’s Green Book guidance, the study estimated that the wellbeing uplift associated with participation equates to approximately £12,986 per young person, assuming the improvement lasts for one year.

That’s not a participation statistic. That’s the wellbeing value of doorstep sport.

Raising the bar

Our current Youth Endowment Fund-backed evaluation, Towards Sport, is using randomised control trials – the gold standard in evaluation. Results will land next year and we can’t wait!

But one thing is already clear: sport must be intentional. It must understand referral pathways. It must align with youth justice priorities. It must embed strong monitoring and learning. It must work in partnership, not in isolation.

Over the last decade, as a sporting organisation, we’ve become fluent in the youth justice system’s language – concepts and phrases such as trusted adults, contextual safeguarding, public health principles, system impact – and its significance.

This understanding has led us to a key learning: sport cannot simply turn up. It has to fit.

A decade in and still learning

We know many of Sport England system partners and Active Partnerships are active — or increasingly curious — in this space.

That’s encouraging because prevention is long-term work that requires humility, partnership and constant learning.

There is still more to understand and strengthen but the direction is clear.

Ultimately, this work is about supporting place-based community partners to support and protect vulnerable young people, getting them more physically active along the way. 

Think pro-social (not anti-social), build protective factors (not just manage risk) and, above all, use sport not as distraction, but as deliberate prevention and keep putting it where it works best and is needed the most.

These subjects, and more, will now become a series of deep-dive webinars that will be delivered in partnership with Sport England and the Active Partnerships National Organisation (APNO), and you can access the Quarterly Learning Session we had last week with Sport England. 

Together we will get more young people into sport and physical activity and away from crime.

Who's who in the System Partner investment universe

Sport England’s system partner investment has committed over £500 million, since 2022, to more than 130 partners in support of the organisation's Uniting the Movement strategy. 

This long-term funding provides up to five years of financial security and stability for organisations to focus on addressing the systemic changes needed to tackle the inequalities stopping individuals and communities from being physically active.

Moving forward together 

The latest findings from the evaluation of the System Partner portfolio, based on insights gathered throughout 2025, matures the understanding of how partners’ collective efforts are creating change.

It also shines a light on four distinct, yet interconnected, roles that System Partners play to influence change.

It’s important to say that while many organisations naturally combine these roles, understanding them helps us to be more strategic and effective.

Whether you are funded through the System Partner investment or from elsewhere, we encourage you to reflect on the roles your organisation play.

We hope this insight can prompt you to consider how you can strengthen your collaborations and benefit from the expertise and reach of others as part of your work towards addressing inequalities and increasing physical activity.

The four roles identified are:

  • The Improver. This role is the foundation of a safe and professional sector. Improvers focus on raising standards in governance, safeguarding, and equality, diversity and inclusion. They not only enhance their own practices but also support other organisations to do the same. An example is The Angling Trust, which – in response to a surge in demand for angling for wellbeing – introduced a 21-point checklist and new training to ensure its delivery partners met high standards for safety and quality.
  • The Influencer. Influencers work to shape the conversations and conditions that make it easier for people to get active. They advocate for policy change and champion the needs of specific communities. The Richmond Group of Charities, a coalition of health charities, exemplifies this role. By acting as a collective, they have achieved greater reach and successfully embedded physical activity resources into the healthcare system.
  • The Deliverer. This is where strategies are translated into opportunities for people to be more active. Deliverers create and adapt on-the-ground programmes for people to participate in sport and physical activity, with a focus on reaching under-represented communities. Chance to Shine’s ‘Street’ cricket programme illustrates this. By targeting deprived areas, recruiting local coaches and empowering young leaders, they have grown a programme that is youth-led and community-driven.
  • The Connector. Connectors bring people and organisations together at a local level. They use their understanding of a place to guide funding and activities where they are most needed. Active Partnerships such as the Yorkshire Sport Foundation demonstrate this role. They bring people and policies together to link regional policy and community action, using formal agreements and data-driven insights to translate high-level strategy into targeted, grassroots support.

The latest findings from the evaluation of the System Partner portfolio, based on insights gathered throughout 2025, matures our understanding of how partners’ collective efforts are creating change.

The insights emerging from the evaluation suggest that the benefits of these roles stem from how they connect as no partner plays just one role.

The magic of collaborative work

The System Partner investment has given organisations the opportunity to think beyond their primary function, build stronger relationships and adopt more collaborative, system-focused approaches.

We are sharing this emerging learning, and our revised theory of change, so that these insights can be used as a tool for conversation.

By understanding the unique contributions and how they fit together, we hope this evaluation is helping Sport England and others to better understand its place in the system.

Health drives wealth: gyms, pools and leisure centres play a big part

January is a difficult month for many of us. It’s dark, cold, wet and the glow of the festive season feels a long time ago.

But it’s also a moment when millions of people make a conscious decision to reset – to move more and invest in their health.

That’s why January matters so much for gyms, swimming pools and leisure centres. It’s consistently their busiest month of the year and not just because of New Year’s resolutions.

But beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine and that a healthy population drives a healthy economy.

The places we move are of critical importance.

Earlier this week, alongside ukactive, I visited three very different facilities in one day – across both the public and private sector.

What struck me was how similar the stories were.

Operators talked about strong footfall, rising memberships and people coming through the doors for more than just exercise.

They’re coming for health, of course – but also for confidence, connection, and support.

This feels vitally important in a time that is characterised by increasing isolation, screens and polarised views.

Spaces open to everybody

Another feature which stood out was the remarkable diversity of the people there – from teenagers arriving in their uniforms after school, to the group of retirees who had originally been referred by the next door hospital and now were coming four days a week (and spending as much time over lunch as in the class).

It was also fantastic to see the level of innovation and use of technology to bring health and leisure closer together – with sophisticated health checks, devising personalised programmes for each individual, linking to 'e-gyms' and other virtual support.

This is the preventative health agenda in action. It’s getting active from the ground up and it sits at the heart of our ambition at Sport England, working with our partners to help millions more people become active.

January brings this ambition to life, but the real story is what’s happening year-round.

The scale and growth of the gym and leisure sector are significant.

The UK Health & Fitness Market Report 2025 shows a record 11.5 million people are now members of a health or fitness club – up 6.1% on the previous year – with 616 million facility visits recorded, an increase of 8.2%.

These are not short-term spikes. Participation has been growing over consecutive years, supported by a unique infrastructure of public, private, large, medium and independent operators working across the country.
 

Beyond the first month of the year, there is a growing understanding that physical activity is preventative medicine, and that a healthy population drives a healthy economy.

Sport England’s Active Lives Adults survey 2023-24 reinforces this picture.

Fitness activities and swimming continue to be major drivers of physical activity behind walking, with 904,000 more adults taking part compared to the previous year.

Demand is being driven by what people value most.

Polling from ukactive shows that 77% of members join a gym or leisure facility primarily to improve their mental health and wellbeing.

People also cite better sleep, increased confidence, managing health conditions and making new friends. This is about quality of life, not just physical fitness.

We’re also seeing important shifts in who is taking part. Female participation continues to grow, particularly through group exercise and classes.

Projects like Safer Spaces to Move, delivered with This Girl Can, are helping to remove barriers and make facilities more welcoming and safer for women.

Key community assets

Our latest Moving Communities report shows participation in public leisure has increased for every age group over 45, while gym activity is rising among under-16s, over-65s and people living in the most deprived communities.

Since 2017, the number of children and young people taking part in gym and fitness activity has increased by more than 12%.

Standards matter too. Facilities are improving every year, driven by initiatives such as The Active Standard, Quest and FitCert, ensuring that quality, safety and inclusion keep pace with growing demand.

All of this sits squarely within the Government’s priorities for economic growth and improving the NHS through the 10-year plan.

Health drives wealth and the social value created by being active is immense.

The sector contributes £122.9 billion in social value each year, including £15.9 billion in healthcare savings and £106.9 billion in wellbeing value – the equivalent of £2,600 per active adult – and more than double that for people with long-term health conditions or disabilities.

We gain £6 billion in productivity, thanks to a healthier workforce that takes fewer sick days.

The sector creates £5.7 billion in revenue and supports hundreds of thousands of jobs, many for young people at the start of their working lives.

These are extraordinary numbers.

January is important. But the real opportunity lies beyond it.

Gyms and leisure centres are not just places we go at the start of the year; they – and the people that work in them – are essential community assets, powering healthier lives, stronger communities and a more resilient economy all year round.
 

Find out more

ukactive

What kids really need

He wasn’t lazy. He was bright, funny and desperate to be out in the world. But his local park felt unsafe, the youth club had closed and the nearest sport sessions cost more than his family could spare.

By the time he came to my paediatric clinic, what looked like a 'health problem' – low mood, poor sleep, weight gain – was really a place problem.

Why local spaces are key

We often talk about children’s health as if it starts in the hospital or the GP surgery, but as I explored in my recent BBC Radio 4 series, Three Ages of Child, the real foundations of health are laid much earlier and elsewhere: in homes, schools, streets and parks – places where children feel they belong in their own areas.

Sport England’s latest place work and research puts into numbers what many of us see every day – like the fact that over half a million children, one in ten 12-17-year-olds, say they don’t feel they belong in their community.

This means that almost one in five don’t feel proud of where they live, often because there’s nowhere for young people to go to, and because of the worries about crime and antisocial behaviour.

Take a step back and look at how this paints a stark picture of children growing up in places that feel unsafe, unwelcoming and not really 'for them', so it’s no surprise that in those conditions activity levels are low and health problems multiply.

The same research also points to part of the answer.
 

We often talk about children’s health as if it starts in the hospital or the GP surgery, but the real foundations of health are laid much earlier and elsewhere: in homes, schools, streets and parks – places where children feel they belong in their own areas.

When asked what gives them a sense of community – beyond friends and family – the top answer from young people was sports clubs and activity groups.

Anyone who has ever watched a child beam with pride after football training or a dance class knows why: a club is not just about exercise; it’s about belonging.

It offers a safe place to go with people who know your name and that offers the chance to be part of a team.

Dangers of the postcode lottery

But access to those opportunities is deeply unequal.

In England’s most deprived places, over a third of people are inactive, compared to around a fifth in the least deprived areas – a postcode lottery for physical activity that deepens health inequalities.

As a paediatrician, I see every day that a child’s postcode can be a stronger predictor of their health than their genetic code.

When local streets feel unsafe, there’s nowhere affordable to go and young people don’t feel they belong, it shows up in their bodies and in their minds.

If we care about the future of public health, we have to turn our thinking on its head, because health isn’t built in hospitals. It’s built in communities.

Exercise and sport are a kind of miracle cure – for health, wealth and happiness – but only if everyone can actually take part.

According to research by Sport England, every pound spent on community sport and activity brings multiple pounds back in benefits to health, wellbeing and the wider economy.

That’s why I welcome efforts to work in a genuinely place-based way – including Sport England’s commitment to invest in the areas facing the greatest challenges.

But beyond the work of any single organisation, the principle stays: you can’t fix place-based problems with purely top-down solutions.

Making children proud

For me, this is what it looks like to move from treating symptoms to changing systems.

You can’t lecture a child into feeling proud of their area or prescribe their way out of a broken play park.

But you can bring together the people who know that place best – including children and young people themselves – and invest in the spaces, clubs and connections that allow them to move, play and belong.

That means co-production, not just consultation: listening to what families say they need, backing trusted local organisations, designing activities that reflect different cultures, bodies and lives and being in it for the long haul.

Our children are telling us they want to feel proud of where they live and that they want to be part of something bigger.

Working locally, listening deeply and backing places over the long term is how we start to make that real – street by street, pitch by pitch, park by park.
 

Find out more

Place Partnerships

Changing the game

At Sport England, we want to make physical activity and sport a normal part of life for everyone, as movement is not only great for everybody's mental and physical health, but because it also brings communities together, develops skills and confidence, and even contributes to boosting our economy.

However, we know that when it comes to being active, it’s not a level playing field across the country and some groups in our communities face additional barriers due to their background, gender, postcode, culture and/or disability (amongst others).

That’s why our focus on Equity, Diversity and Inclusion (ED&I) runs through everything we do and aims to tackle some of these systemic challenges, because for us it’s not about ticking boxes, but about making the world better for everyone.

As part of our long-term organisational strategy, Uniting the Movement, and our ED&I ambition to tackle inequalities, we have a specific focus on disability.

Our latest Active Lives data shows that one in five people in England have a long-standing limiting disability or illness, and that disabled people are almost twice as likely to be physically inactive.

We also know that an estimated 15% of the UK population are neurodivergent and that the more barriers people face, the less likely they are to be active.

On the other hand, we believe in the social model of disability – which means that people are disabled by society, not by their impairment – so we want to change the systemic and practical barriers they have to face as these, and not the person, are the real problem. 

Historically, societal systems and sporting traditions have (often invisibly) excluded neurodivergent people and that's why at Sport England we're so excited to be working with Neurodiverse Sport and Autism Action. Together we want to begin to address these issues and drive more inclusive practice.

We are all included

Everyone is neurodiverse because everyone’s brains are different, but 'neurodivergence' refers to the cases when cognitive profiles differ further from the statistical norm, as happens with autism, Attention Deficit Hyperactivity Disorder (ADHD), dyslexia or dyspraxia.

As with everything, neurodivergence is different for each individual and some experience greater challenges than others.

We believe in the social model of disability – which means that people are disabled by society, not by their impairment – so we want to change the systemic and practical barriers they have to face as these, and not the person, are the real problem.

A person’s experience depends on how their unique strengths and challenges interact with their environment – so designing better environments is key to better outcomes.

Not everyone sees neurodivergence as a disability and this often links to whether they align with the social or medical model of disability, which sees the disability as the problem.

But as a disabled person, this makes sense to me – I don’t see myself as disabled if I use the medical model, yet I do under the social model.

Being disabled doesn’t stop anyone from having significant strengths, experiences or ambitions. 

In fact, it definitely doesn’t stop those wanting to be involved in sport and activity, from grassroots through to elite (Paralympics, anyone?).

So what we want to see, and what our partnership with Neurodiverse Sport and Autism Action will help us progress with, is a more inclusive and skilled sector for neurodivergent people.

The investment will focus on increasing awareness, upskilling the workforce, creating health and wellbeing partnerships, and building best practice and innovation for change.

Additionally, it will develop a 'Blueprint to Inclusion' to develop, pilot and replicate neuroinclusive practices across the sport and physical activity sector that will equip it with tools and resources to change understanding and practice.

The document will be co-produced with people with lived experience and it'll focused on people's strengths, promoting practical and reasonable adjustments as standard, and considering both performance and wellbeing.

More information about how this work is developing will be shared in the new year.

Bringing barriers down 

In spite of our best efforts and Uniting the Movement, it’s clear that there are deep-rooted inequalities in sport and physical activity that mean many people feel excluded.

We want to reduce this for neurodivergent people by working together to understand the barriers some are facing, finding solutions and supporting the sector to take this forward.

But we can’t do this alone – not even with the extensive networks of our partners. So if you want to be involved and are curious and ambitious in how we can collectively make the world better, please get in touch. We’d love to hear from you.

Find out more

Moving to Inclusion

Closing the wellbeing gap

At StreetGames we are passionate about helping children and young people from the most deprived places build life-long habits in sport and physical activity.

We do this because we know the powerful role that sport and physical activity can play in helping young people build friendships, develop confidence, forge a sense of belonging, provide opportunities to connect with trusted adults, develop pro-social behaviours and improve attention, engagement and performance levels at school.

The triple dividend for young people

Sport and physical activity improves health and wellbeing for everyone, but for children and young people it delivers a ‘triple dividend’.

This refers, firstly, to the immediate gains from getting good active habits from a young age; secondly, to the potential of future benefits as today’s youngsters transition into adulthood and, thirdly, to the advantages that the next generation (i.e. their children) will enjoy from following their elders’ healthy behaviours.

As such, it’s encouraging to see this new research from Sport England and their research partners – State of Life, Sheffield Hallam University and Manchester Metropolitan University – which provides powerful data showing the significant wellbeing uplift children and young people gain from taking part in sport and physical activity.

The latest numbers include new calculations for 7-11-year-olds and applies the newly developed C-WELLBY measure, together with wellbeing values by demographic breakdowns for 11-16-year-olds.

The new results show an average yearly wellbeing value of an active young person aged 7-11 years of £3,100, and an updated average value of £4,300 for an active person aged 11-16 years.

There is also significant wellbeing value attached to young people who are ‘fairly active’, because taking part in at least some sport and physical activity regularly is better for the wellbeing of our young people than being ‘less active’.

Wellbeing calculations

In both cases, the average wellbeing values for participation are higher for children and young people than for adults, highlighting the importance of being active from a young age.

However, the research also highlights a ‘wellbeing gap’.

As we mentioned, the value of being active for 11-16-year-olds is £4,300, but analysis by demographic sub-groups shows a weaker association between physical activity and wellbeing among children and young people who are from low family affluence (£2,900), Black (£2,300), girls (£3,300), or disabled or living with a long-term health condition (£2,800).

Sport and physical activity improves health and wellbeing for everyone, but for children and young people it delivers a ‘triple dividend’.

As the report pinpoints, these wellbeing calculations do not take into consideration factors related to opportunity, motivation, enjoyment and experience – all of which are essential to developing a lifelong positive relationship with physical activity and that may go some way to explaining the disparities.

Indeed, recent analysis from Youth Sport Trust showed that motivation and enjoyment account for at least half of the wellbeing benefits of physical activity in school.

We also know from last year’s Active Lives Children and Young People 2023-24 survey data that only 37% of children and young people from low affluence families feel they have the opportunity to be physically active, compared to 57% of children and young people from high affluence families.   

This is a view that is very much echoed amongst young people StreetGames speak to and who are living in areas of high deprivation who tell us: “there isn’t a lot to do”, “parks don’t feel safe”, “the public facilities get vandalised and are not maintained”, “prices are very expensive” or “we would love to volunteer, but it’s difficult to find opportunities.

Equalising opportunities and provision 

However, when opportunity and choice are equalised – such as through school-based activity or accessible community provision – the association between physical activity and wellbeing appears stronger among more disadvantaged groups.

Youth Sport Trust analysis shows that the wellbeing benefit of physical activity in school is almost double for children who are disabled or receiving free school meals compared to their peers.

For those of us working to provide all children and young people with access to the benefits that come from taking part in sport and physical activity, this new research is important as it provides further evidence on the essential role that sport and physical activity can play in society. 

But also importantly, it emphasises the need to maintain an unwavering focus on reducing inequalities that exist, and on making sure all children and young people can take part in a variety of enjoyable and accessible opportunities that will help them to flourish not just now, but also in the future.

And if you still need further convincing, then we’ll leave the final say to young people who shared how sports and physical activity benefits them.

Some mention it’s all about having fun, others highlight how it helps them to meet new people and socialise, while for others being active brings “a nice break from daily stresses” that gives them a chance to “forget everything while being an active and healthy too”.

The advantages of being active really are too good to ignore and all children deserve to take advantage of them.

My day, my rights

Two years ago I shared my first blog for World Children’s Day to raise awareness of children’s rights.

Whilst progress has been made in our sector, the words of a member of a newly formed Youth Advisory Group (YAG) on behalf of the Children’s Coaching Collaborative (CCC), proves there is still work to do.

He said that children’s rights are something that he heard about in primary school, but that he now only finds “in random news articles". This young man is now 16!

However, ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

And there’s an article about children’s rights in sport by Liz Twyford, from UNICEF UK, that I think is key because it highlights the subtle but important change that means putting the child first to make a difference, and the impact that coaches have on those they work with.

Supporting young people to Play Their Way

Play Their Way exists precisely to champion children’s rights in sport and physical activity.

The campaign was launched in 2023 with the idea of taking a child-first approach to coaching, to ensure that their rights, needs and enjoyment are always prioritised, so they can have a positive experience of being active.

The campaign has been gaining supporters non-stop and in September this year we celebrated reaching a milestone of 10,000 registered members.
 

Ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

In a recent blog by our head of children and young people, a survey was shared to understand the range of youth voice and resources used across the sector.

Thanks to those who contributed, it has confirmed that listening to children and young people is an established priority with many brilliant examples.

However, for some, more support is needed to ensure a meaningful and sustainable youth voice practice to ensure children and young people feel included and supported to shape decisions affecting them through ongoing opportunities.   

Welcoming the Youth Advisory Group

To keep engaging and embedding the voice of young people in a meaningful way into the work of the CCC, earlier this year young people were invited to apply to join a YAG for our sector.

The initiative was led by Streetgames and saw 12 young people aged 14-19 with a range of experiences and backgrounds being 'recruited'.

Over the summer they spent time getting to know each other and understanding the role they would play as part of the group.

Within their applications, they were asked why they felt young people participating in shaping sport and physical activity opportunities was so important.

I was impressed by their thoughtful, positive and passionate responses that took into consideration not just themselves, but their peers too.

Some comments that I found particularly insightful mentioned that hearing what young people had to say is important as it “ultimately allows more young people to be able to access sport” (Poppy, 18).

That being listened to, allowed young people to have “a sense of empowerment” that made them see they’re “in control of the future” (Tasnuva, 16).

And, ultimately, that speaking out allows them to shape their own opportunities by
“influencing the accessibility and culture of sport for years to come” (Isobel, 18).

The group will be encouraged to share their experiences, views and opinions on coaching to inform the ongoing work of the CCC and will receive support to develop their own understanding of their rights. 

There are also other organisations with great initiatives to put children and young people’s views first in the sector.

For instance, the Positive Experiences Collective are hosting a range of resources and support connections to inspire advocacy for physical literacy, to help children and young people develop a positive and meaningful relationship with being active.

And the Centre for Youth Voice recently relaunched to continue to amplify the voices of young people and their impact. I recommend you check out their free online training and events on their website.

The future is young

Next month we’ll be releasing the Active Lives Children and Young People survey, covering the 2024-25 academic year.

This time we’ve introduced a new question to help us understand to what extent young people are heard by the adults delivering activity to them, which will provide a baseline to shape our work moving forwards.

This has only been a snapshot of the work we know is happening within the sector for children and young people, but we will continue to raise awareness of their rights.

For now we can all do this by listening to their voices and working with them to design and provide more opportunities to support all children and young people to be active, so they can enjoy it and gain the benefits that movement can bring into their lives both now, and as they grow into adults.
 

A positive force in many ways

On 26 November the Chancellor will deliver a much-anticipated budget.

In her pre-budget video message, the Chancellor has described the pressure on the NHS and the challenge of increasing growth, but among all the uncertainty, one thing is clear – finding the right package of measures will not be easy.

Against this backdrop, it feels timely to be publishing an update to our social value of sport and physical activity work. 

The new and expanded information shows what a positive force community sport and physical activity are.

A great cure with many benefits

The health and wellbeing benefits of sport and physical activity are well rehearsed and the UK Chief Medical Officers have previously described physical activity as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to sell its value short.

Here are a few of the headlines from our latest data:

  • Sport and physical activity are good for the nation’s wellbeing and health. In 2023/24, the wellbeing value of sport and physical activity was estimated at £107 billion, and it prevented over 3.3 million cases of non-communicable diseases or chronic health conditions ranging from depression to heart disease. 
  • A more active nation means a more productive workforce. In 2023/24, £5.8bn of productivity losses due to morbidity were avoided due to sport and physical activity. 
  • A more active nation saves the health care system money. In 2023/24, sport and physical activity saved £8bn in direct healthcare costs through disease prevention and reduced use of health services. 
  • Community sport and physical activity is a net contributor to the public finances. In 2023, our sector generated tax revenue of £14bn for central government, compared with £2bn of public sector funding. This means community sport and physical made a net fiscal contribution of £12bn.

Furthermore, we know that sport and physical activity is a significant part of the economy. In fact, the Department for Culture Media and Sport’s 2024 Sport Satellite Account for the UK show that the direct contribution of sport and physical activity the English economy was £47 billion of gross value added and supports one million jobs.

So, from a public policy perspective, what’s not to like?!
 

Physical activity has been described as the closest thing to a “miracle cure”, but based on the information we’ve published today, even that high praise seems to its value short.

The value of sport and physical activity is significant and wide-ranging but with the right support it could be even greater.

The information published today also includes our estimate of the social cost of inequality in sport and physical activity, that is the amount of social value we miss out on because some groups of people are less likely to be active than others.  

We estimate this to be £19.6bn a year.

Tackling inequality in sport and physical activity, and realising this value, is at the core of our long-term strategy, Uniting the Movement, so I’d like to end by paraphrasing the Chancellor: “I commend the value of sport and physical activity to the House.”

Inclusive practice makes business sense

Imagine you’re missing out on talent, innovation and fresh perspectives, but not because they don’t exist, but because your systems weren’t built with them in mind.

That’s the quiet cost of inaccessibility in the workplace.

But with any challenge comes an opportunity and, in this case, it’s to realise that inclusive organisations perform better because they’re more adaptable, more trusted and more representative of the communities they serve.  

And with nearly one in four people in the UK identifying as disabled, this isn’t a niche issue – it’s a mainstream one.

So, just as the EmployAbility Guide highlights: “Inclusion isn’t just the right thing to do;  it’s a smart business decision.”

Group photo of disabled fitness professionals on a dance fitness certification training day at an indoors gym.

As someone who works at the intersection of disability and fitness, I’ve seen what’s possible when inclusion is built in, not bolted on, so I’m inviting employers and training providers to be part of shaping a sector that welcomes everyone and reflects our society.

What we’re building and why

The EmployAbility Leisure Strategic Partners Group was formed in 2022, and its members include Activity Alliance, CIMSPA, Community Leisure UK, EMDUK, Sport England, ukactive and UK Coaching.

The researchers are Professor Brett Smith and Dr Juliette Stebbings, and the lived-experience professionals are Lee Welch, Sam James and myself.

Together, we’ve developed three practical guides that support:

  • Employers recruiting and retaining disabled staff.
  • Training providers supporting disabled learners.
  • Disabled people building careers in the sector.
     

As someone who works at the intersection of disability and fitness, I’ve seen what’s possible when inclusion is built in, not bolted on, so I’m inviting employers and training providers to be part of shaping a sector that welcomes everyone and reflects our society.

Our mission now goes further and we promote sector-wide change by highlighting career pathways for disabled people, supporting inclusive education and recruitment and creating accessible cultures – physically and digitally.

From curiosity to commitment: my journey

As a partially blind person, I was excited – and curious – about training as a fitness instructor through the InstructAbility programme.

In 2014, I became the YMCA Fit’s first visually-impaired Exercise to Music trainee.

That milestone launched a career delivering audio-described dance fitness for blind groups, accessible fitness sessions for diverse audiences across the sector, and corporate energisers and team-building services.

I’m now an Exercise referral specialist and a member of the EmployAbility Strategic Partners Group.  

Why digital accessibility matters

I believe that inclusion must go beyond access to physical spaces and it must include the digital world, too, because we’re living in a digital age and accessibility is vital across the entire journey – from recruitment to training, development and as a constant on daily tasks in the workplace.

Accessible formats for blind and visually impaired people include Word documents and websites built to Web Content Accessibility Guidelines (WCAG), enabling screen-reading software to convert text into speech.

While I’ve had great support from training providers, some newer online platforms introduced unintended barriers, such as being incompatible with screen-reading software.

The good news? These issues are easily addressed through accessibility audits and expert scripting, making the platforms usable again.

You don’t need to scrap your systems but you do need to review them, so start where you are, get an audit, plan for access in your budgets and keep moving forward.

Why this work matters

In the UK, 16.1 million people, that is 24% of the population, are disabled yet only 54.2% of working-age disabled adults are employed, compared to 82% of non-disabled people, causing a 27.9 percentage point gap.

In our own sector, the gap is more acute with just 9% of disabled people saying they’ve had the opportunity to coach or deliver sport and physical activity, compared to 24% of non-disabled people.

At the same time, disabled adults are almost twice as likely to be physically inactive as non-disabled adults (39.5% vs. 20.2%).  

Good work is already happening, will you join in?

I’ve experienced inspiring commitment from training providers like YMCA Fit and dance fitness brands like Clubbercise and SOSA Dance Fitnesswho’ve trained and certified instructors with a wide range of disabilities.

Employers using Guide C have already improved our sector through an increased level of confidence among the staff, made recruitment more inclusive and enhanced feedback and onboarding processes.

Let’s connect!

Our free guides are here to support you, your team and your workplace. You don’t need to get it all right immediately, but taking steps forward is what matters.

We also want to say that we’re here for you and since Activity Alliance is currently acting as secretariat for the group, you can contact Dawn Hughes, their strategic partnerships advisor, and/or their workforce lead, Helen Newberry if you’ve got any questions, want to highlight any barriers or give us your feedback.

Let’s have a conversation, swap ideas, compare notes, celebrate your wins, tackle the challenges and keep learning together.
 

In the picture

The concentrated focus of Black History Month provides an opportunity to gain new perspectives through events, articles and media programming that might otherwise be overlooked.

At its best, this month should stir our curiosity and resolve as we look back at the achievements and struggles of Black people, helping us gain a fuller understanding of Black histories to strengthen our grasp of the present.

This celebration (and the round-the-clock efforts by many through the year) should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

A group of dancers hold fans as part of their routine during a session on an indoors gym.

One of the best ways we can use this month is to harness new understandings to permanently build more inclusive platforms for Black achievement and wellbeing, so if you’ve missed our series of articles this month, please do look back.

These guest blogs are all great stories that highlight examples of community leadership that push back against the status quo of erasure.

It’s vital that we recognise and celebrate this work, which truly models more local and equitable practice, shaped by communities themselves.

But what about the models in the digital world?

Black History Month should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

As the usage of virtual spaces increases in all areas of our lives (including work, leisure or physical activity), it’s important to push for equity online too.

But with the backdrop of ongoing online abuse and discrimination, which inhibit participation in sport and physical activity, we’re rightly focused on the importance of creating safe virtual spaces too.

However, safety is only one side of the equation because we’ve also been asking ourselves how we can use technology to improve representation.

An example of this is We Like the Way You Move, the latest phase of our award-winning campaign, This Girl Can.

Technology for good

This phase has included a push for greater visibility of Black women – as well as other underrepresented groups of women – in imagery that promotes participation by sport and physical activity organisations.

This is how it’s worked: with the help of AI, we analysed publicly-available photos that came from parks, gyms, sports clubs, community centres, swimming pools and other leisure facilities across England and sourced via Google Maps, and confirmed that – alongside other minoritised groups of women – those who look like me have been virtually erased.

I’m excited that we’ve found a way to use the power of AI to drive better representation in our sector, because at a point when we’re all figuring out how to be more purposeful in how we use technology, finding insights that we can act on in real-time to contribute to change feels like a tangible win.

This push for greater visibility marks a positive shift that has come with our strategy’s focus on tackling inequalities as we’re working on reshaping our existing efforts to collaborate with different audiences and leaders through initiatives like TRARIIS.

Having celebrated the 10th anniversary of This Girl Can earlier this year, We Like the Way You Move has also used some powerful new imagery of women who have conventionally been excluded from the picture of sport and physical activity.

These are pictures full of joy and love for movement and, at times, I’d say you can almost hear the music they’re moving to.

These images are also a great reminder that women are creating their own platforms in communities, leading change and putting their unique stamp on activities and spaces.

We hope that they will help shift mindsets and that other organisations will follow suit.

On a personal note, it’s wonderful to see references to Caribbean culture, dance and movement in the mix.

It really does make a difference to my motivation and sense of belonging when I can see parts of my identity reflected back to me.

And I’m confident that the breadth of images and ways of moving captured in the campaign will have a similar impact on lots of other women that should have always been in the picture.

Staying out of lane

Bristol Stepping Sistas is more than a walking group – it’s my walking group. Mine and that of the amazing women who've walked with me since 2021.

Together we are an award-winning walking group that enables us to reach out to other women in the Bristol area and encourage them to thrive in open spaces through the simple (yet powerful) activity of walking.

At the core, we are a grassroots group of Black women and women of colour who are passionate about walking and who want to share their identity and their lived experience.

We started to apply for funding so the group could carry on as it offers a well-needed support and it was great when Sport England was able to help us.

We regularly organise walks and we aim to cover different distances to keep our activities interesting for everybody, whether you want to stay close to home or you fancy venturing further. 

In any case, our aim is to help motivate women of colour to visit places they would not have ventured to otherwise, including rural areas around Bristol and further afield in the South-West; routes, all of them, that can be of interest for our women beyond the city borders.

Why we do what we do

Historically, women of colour have not always been up for exploring new, unfamiliar spaces where they feel they could be exposed, judged and/or remarked upon.

This has led to the feeling that we have to 'stay within our lanes', but at Bristol Stepping Sistas we want our women to break any limitation and stay out any of those lanes, so we can all thrive in the new experiences that come with that change of scenery.

We want to encourage women to step across these boundaries (physical and non-physical) and push their limits but, at the same time, to do so in the safety and the company of others who may have had similar experiences of discrimination and disadvantage.
 

Our aim is to help motivate women of colour to visit places they would not have ventured to visit otherwise, including rural areas around Bristol and further afield in the South-West.

Ultimately, we want to enable the activity of walking to be fun, uplifting and enriching to the lives of women of colour, regardless of their walking experience.

Because, for us, walking is more than putting a foot in front of the other and we're definitely not here to cover distances within a set time.

We couldn't care less about that!

At its core, the group is about walking but we use it as an excuse and an opportunity to chat, to reflect and to thrive in nature.

We use the enjoyment and appreciation of open spaces and environments to help address issues of mental health, which I can see have been on the increase in the last few years.

More than walking

So when we meet, we walk and talk about ourselves, our cultures, our favourite dishes and ingredients.

We mention recommendations of new places to go on holidays, other groups we may know and love, and we do all of that while enjoying the fresh perspective that only nature can give us.

So, basically, we talk and we walk, and then we walk and we talk some more. It’s brilliant!

There’s been some excellent feedback from the members that mention how Bristol Stepping Sistas has been a positive, life-changing experience for them.

Our typical walking day is always about fun and there are so many smiles and so much laughter coming from our women, plus our sessions also allow us to meet new members in the group.

There has been a lot to learn in the last four years, but organising the walks is super exciting and every time we go out I look forward to seeing our walkers enjoying and embracing the environment and, of course, improving their wellbeing.

At the end of the day we may end up in a cosy country pub for a well-deserved recovery lunch to get some energy back. It really is great!

As well as creating Bristol Stepping Sisters, I have also provided the first aid outdoor training for 24 women from the group, from which I’m happy to say we’ve all passed!

I’ve also provided the walk leader training for six other women from the group.

My dream is that, together, we keep walking and enjoying every step we take, breaking any fear or boundaries that dare stay in our way.
 

Find out more

Bristol Steppin Sistas

Leading with our hearts and minds

Today, on World Mental Health Day, I find myself reflecting not just as the new Head of the NSPCC’s Child Protection in Sport Unit (CPSU), but as a parent, a colleague and a lifelong advocate for the safety and wellbeing of children and young people.

Mental health is not a standalone issue. It's woven into the fabric of everything we do – how we parent, how we coach, how we educate and how we safeguard.

And in my new role at CPSU, I’m committed to making sure children’s wellbeing, their mental health and voices are instrumental in our work.

One of the most impactful ways we can help with mental health is through sport and physical activity as their benefits are well-documented and include movement boosting our mood, building resilience and fostering connection.

But sport and physical activity also offer something deeply human – it gives children a sense of belonging, a place to express themselves and a safe space to grow.

The power of communication

Whether it’s a kickabout in the park or through more structured team-training, movement can be a lifeline for young people – helping them navigate the complexities of growing up and it can also help them to cope with the world’s pressures.

But the act of playing sport or being physically active alone isn’t enough.

This week we are also celebrating Keeping Your Child Safe in Sport Week, and we think that sport and physical activity are key in highlighting that parents and carers play a crucial role in safeguarding their mental wellbeing.

This safeguarding starts with a conversation, because when we talk openly with our children about emotions, stress and support, we create a culture of trust and a safety net.

These conversations don’t have to be perfect – they just have to be real and, as parents, we have to listen.
 

Whether it’s a kickabout in the park or through more structured team-training, movement can be a lifeline for young people – helping them navigate the complexities of growing up and it can also help them to cope with the world’s pressures.

When children feel safe to open up, we strengthen the parent-child bond, we build relationships rooted in empathy and understanding and, in doing so, we lay the foundation for lifelong mental wellness.

So today I encourage every parent, coach and caregiver to take a moment and ask your child how they’re feeling, what support means to them, and what actions we can do as parents and carers to help them.

We also think that as well as listening, it’s important that you share your own experiences too and that you let them know they’re not alone.

At the CPSU we have new videos and conversations starters for parents, plus resources for sports organisations to help promote a culture of listening within their organisations.

Because safeguarding isn’t just about protection – it’s about connection.

Together, let’s make mental health a part of keeping our children safe. Not just today, but every day.
 

Find out more

World Mental Health Day

Our hidden health clubs

When most people picture senior Black men, they don’t immediately see us smashing forehand drives, diving for edge-of-the-table shots or celebrating doubles-wins with a triumphant chest bump (yes, it happens!).

But step inside an Over 50s Black Men Forum Table Tennis Centre and you’ll quickly realise that the sport is not just a pastime – it is medicine. It is therapy. And it is comedy.

A ping-pong ball, we often say, can travel faster than a GP appointment letter, making these centres our hidden health clubs.

But behind the rallies and the laughter, there is serious work underway.

A group of Black men pose during an Over 50s Black Men Forum Table Tennis session on an indoors centre.

Our hubs are what we call 'free health clubs in disguise' and alongside the games, we often run blood pressure checks, mental health workshops and health awareness sessions.

It is a Trojan horse approach: come for the table tennis, stay for the health education.

More than sport – a building-community exercise

Men who were once isolated are now part of a supportive network and those at risk of hypertension or diabetes are keeping active, informed and monitored.

The unexpected side effects? Friendships, resilience and a lot of good-natured bragging rights.

Some say that even when they hadn’t played table tennis in years the welcoming atmosphere makes it easy to return and that now they're used to the game, they can’t imagine their Tuesday evenings without it.

Others shared that while having lived in Luton for 15 years, never before had they made meaningful connections locally and that the group is a “real treasure, especially because of its focus on health and wellbeing”.
 

When most people picture senior Black men, they don’t immediately see us smashing forehand drives, diving for edge-of-the-table shots or celebrating doubles wins with a triumphant chest bump (yes, it happens!)

A man that had survived a stroke mentioned that, as well as camaraderie and encouragement, table tennis had helped him physically by helping him improve hand-eye coordination, building his confidence and combating post-stroke fatigue.

These voices remind us that this forum is more than sport. It is hope, dignity, recovery and community.

Rewriting the narrative

Black History Month is here and the importance of rewriting health inequality narratives becomes even clearer.

Too often older Black men are described as "hard to reach”, but our response is simple: “we are not hard to reach; we are not being seen”.

The reality is stark – Black men in the UK shoulder a disproportionate burden of chronic disease.

Rates of hypertension, cardiovascular disease (CVD) and type 2 diabetes remain consistently higher than those of their White counterparts.

And we can’t forget that Black men are also more at risk of prostate cancer, so it's always a good idea to use Prostate Cancer UK’s risk-checker.

These inequalities are deeply rooted and cannot be resolved overnight, yet the work of the Over 50s Black Men Forum shows what is possible when solutions are shaped by, and for, the community.

By creating culturally-relevant, community-led, spaces we have not only encouraged men to take part in sport, but also to engage in their own health and wellbeing.

They arrive for the table tennis, but they return with their friends and, together, they build something far greater than the game itself: a hidden health club where camaraderie, wellness and dignity thrive.

Our first regional competition

This September, we hosted the UK’s first Older Black Men Community Table Tennis Competition, bringing nearly 70 men together from Essex and Bedfordshire. The atmosphere was electric!

Chelmsford proudly lifted the singles trophy, while Luton triumphed in the doubles. There were cheers, groans and more than one disputed line call.

Even Westminster took notice and Sarah Owen, MP for Luton North, celebrated her local players with a shout-out in Parliament.

Table Tennis England joined us in the hall, the Mayor of Luton presented trophies and the Sport England logo stood proudly across the venue.

It was more than a competition; it was a statement that older Black men belong in the story of sport, health and community.

Serving the future

We are proud of what has been built so far, with seven hubs running and more on the way. But this is just the beginning.

Our vision is to embed these centres nationwide, creating a network where sport and health go hand-in-hand for older Black men.

And the best part? The model is replicable!

What works in Luton can work in Leeds and what works in Southend can work in Sheffield, because at its core, this is not just about table tennis.

It is about dignity, community and the belief that everyone deserves the chance to live longer, healthier and happier lives.
 

Communities on the edge

Coastal communities are some of the most beautiful places in England and many of the country’s wealthiest spots are on the coast.

But it is also true in England that a disproportionate number of the places suffering the most deprivation, worst physical and mental health outcomes and lowest healthy life expectancy are on the coast too.

All this may read contradictory, but coastal communities haven’t ended up in this position by accident.

Many were once thriving seaside economies, built on tourism and seasonal work, but as those patterns changed, they left behind communities with deep roots but with fewer opportunities than those in urban and rural communities.

This deteriorating state of coastal living standards is driven by deprivation and the complex and challenging issues around housing, transport and employment, which together lead to disproportionate lower levels of physical activity.

As Sport England highlight with their sustainability strategy, Every Move, adding to these challenges is that those facing the greatest inequalities are often the least active and the most affected by climate change.

Plus, coastal communities are facing significant climate effects through coastal erosion, flooding and the fact that industries on the coast are the ones producing the majority of the UK’s carbon emissions.

So how can we turn the tide on physical inactivity on the coast?

Can you define ‘coast’?

It is amazing that whilst we are an island, there is no agreed government definition for the term ‘coast’, unlike clear definitions for urban and rural areas.

This leads to the coast often being lost in talks around deprivation as the debate revolves around those in urban and rural areas.

The deteriorating state of coastal living standards is driven by deprivation and the complex and challenging issues around housing, transport and employment, which together lead to disproportionate lower levels of physical activity.

The Coastal Navigators Network, which tackles health inequalities on the coast, has identified that whilst coastal communities are often small individual places, when considered together, they are as large and significant as a national population group (19%) and the near equivalent of the entire North West and North East regions combined.

So with this in mind, what inequalities do people living in coastal areas face in terms of access to sport and physical activity?

The most obvious one is that for coastal communities half their catchment area is in the sea!

Away games are often long car journeys to the far away urban areas for at least half of their season and let's not forget about those extra carbon emissions!

However, it is the opposite for their urban colleagues, who consider their fixture in the season on the coast as going to the seaside for the day!

Sport and physical activity has come late to the policy work across England about improving opportunities for coastal communities, but is now beginning to build the partnerships with organisations like the Coastal Communities Alliance, OneCoast, the Coastal Navigators Network, and the Coastal Cultural Network.

In fact, in February 2026, the APPG Coastal Communities have scheduled a briefing session on the Culture, Creative & Sport Sector in coastal communities. (Please note that while no final information is available yet, the Coastal Community Alliance is currently organising this with the APPG, so check their sites and socials for more information.)

Where is the good work happening?

Five years on from its launch, Active Withernsea is making a real difference in creating physical activity opportunities and lifestyles and transforming its local community.

Local data by Sport England-funded Active Withernsea highlights that while in 2018, 44% of people in Withernsea were inactive (that is doing under 30 minutes of exercise a week), this number has gone down to 15 % of residents being inactive in 2024.

Further, the percentage of residents who are now active increased from 44% to 62% over this time period.

Happiness and satisfaction with life have also improved and anxiety amongst Withernsea residents has decreased, while activity for those with a disability has seen the biggest increase.

A Physical Activity and Community Engagement (PACE) network has been established to lead physical activity projects going forward and ensure that the work continues with more than 100 residents, groups and partners now directing the next steps to continue to deliver physical activity for the people of Withernsea.

What Active Withernsea has shown is that when national policy makers do focus on coastal communities, significant change can help increase physical activity levels. 

What is also clear is that Sport England place-based funding has begun to turn the tide for coastal communities and that, together, we will keep working to improve the lives of those living by the sea.

Find out more

Active Humber

Now is the time

This week is National Inclusion Week, an initiative started by our friends at Inclusive Employers to celebrate inclusion and to make changes that build workplaces where everyone can thrive.

This year the theme is 'Now is the time', but what does this mean exactly?

Basically, that there’s no moment like the present to take action and to make those practical steps in your organisations that embed inclusion and create a sense of belonging.

This really is one of my favourite weeks of the year!

‘Being inclusive’ is one of the guiding values for the work we do at Sport England and it highlights a collective commitment to Equality, Diversity and Inclusion (EDI) in sport and physical activity.

But we don't approach our commitment to EDI alone, because Moving to Inclusion is an initiative by all the home nations sports councils.

Its purpose is to provide resources and support for physical activity and sport organisations moving towards a more diverse, inclusive and socially responsible sector.

These commitments include an opportunity for self-reflection and continual improvement, which is key in our compromise to keep progressing and living by the values we want to promote.

A bit of history

The Moving to inclusion Framework was created to replace the former ‘Equality Standard - A Framework for Sport’ following a review and consultation with the sport and physical activity sector back in 2021, and it was later soft-launched in Autumn 2023.
 

This week is National Inclusion Week, an initiative started by our friends at Inclusive Employers to celebrate inclusion and to make changes that build workplaces where everyone can thrive.

The Framework guides organisations on developing inclusive practice through self-reflection and continuous improvement using the Moving to Inclusion Diagnostic Toolkit.

Through this self-reflection tool, our aim is simple: to embed equality, diversity and inclusion through incorporating action planning, implementation and review into an organisation’s everyday work.

It is important to note that the diagnostic tool is not mandatory to complete, or part of any performance management for partner-organisations' funding conditions in England. 

Benefits for everybody

In any case, and whichever way you choose to start your inclusivity journey, we believe there are benefits to joining our Moving to Inclusion community:

  • This framework enables your organisation to break down the areas around inclusion to make it more manageable and realistically achievable to embed change.
  • The process is broken down into five pillars: Culture, Leadership, Experience, Relationship and Communication.
  • The self-diagnostic tool within the Moving to Inclusion Framework will help you assess where your organisation is now on its EDI journey and consider where you might need to focus effort and make further improvements.
  • The Framework provides practical suggestions and resources to help you drive continuous improvement in your organisation. The reason for this is that a greater focus on EDI will benefit the whole business, including staff satisfaction and retention, reputation, diversity of workforce and thought, growth in participation and membership, innovation, better resilience and increased business opportunities.
  • Partners who are funded by Sport England may be able to access mentor support upon completing their diagnostic.  
  • As Moving to Inclusion evolves, it will create a learning culture and community to be part of.

Any organisation (either inside the sport sector or outside) can undertake the self-reflection process and benefit from the online resources that support it.

To get an idea of the impact it is currently having, check out this infographic for April 2024-March 2025.

Leading change on EDI in our sector

Sport England (and UK Sport) have introduced Diversity and Inclusion Action Plans (DIAPs) as a mandatory requirement of the Code for Sports Governance.

DIAPs set out the ambitions and practical steps that organisations in the sport and physical activity sector will take to achieve greater diversity and create inclusive cultures.  

The plans are applicable to Tier 3 organisations, with the aim to improve representation and inclusion on boards, in senior leadership teams and throughout the wider organisation. 

To date, Sport England and UK Sport have signed off 116 DIAPs that are now with partners to deliver on the actions within their plans and to improve diversity within their organisations and beyond.  

Organisations funded by Sport England will find that Moving to Inclusion provides additional, complementary and enduring support for their DIAP processes.

The themed pillars within Moving to Inclusion will help those organisations refresh their DIAPs and they may choose to incorporate the actions arising from their self-assessment within their own plans.

This National Inclusion Week (and every other week in the calendar, if you ask me) we all have a role to play in changing our behaviour, championing inclusive practices and challenging discrimination.

Collectively, we can create the conditions that support a kind, welcoming and nurturing environment for everyone to lead healthier and happier lives and we hope Moving to Inclusion can help you in that journey.
 

We need your help with ARI8

We've recently published our Sport England Areas of Research Interest (ARIs) that set out the key topic areas where we feel more evidence is needed to help us achieve our mission of tackling inequalities so everyone can enjoy the benefits of sport and physical activity.

One of these ARIs refers to the impacts of the changing climate on people, places and sport and physical activity, that's the one called ARI8.

We know that with greater knowledge of the implications of climate change for the sector we will be able to better develop evidence-based policy, practice and strategies for the future.

Help build our evidence base to inform policy and practice

For this reason we are now also looking to collate existing insight and evidence on how climate change impacts participation in sport and physical activity at grassroots level. Specifically, the impact on:

  • participants
  • those providing sport and physical activity opportunities (i.e. the workforce)
  • the places and spaces where people are active.

We are particularly keen on understanding how people may change their behaviours and how providers are adapting their activity offers in response to the changing climate.

We know that with greater knowledge of the implications of climate change for the sector we will be able to better develop evidence-based policy, practice and strategies for the future.

So if you have insight and evidence that can help fill this gap, please get in touch and share it with us by Friday 3 October.

We aim to produce a summary of the existing insight and evidence, as well as identifying where there are research gaps. This knowledge will help to guide policy, practice and future research.

What we’d love to hear about

To help us in understanding ARI8, we invite you to share any evidence and insight you have that addresses the following:

  • How climate change (e.g. more frequent and intense weather events) affects attitudes, behaviours and participation in sport and physical activity, for both the workforce and its participants.
  • How climate change is impacting facilities, infrastructure and the availability of opportunities to be active.
  • How the impacts of climate change and the ability to adapt vary across different audiences (including under-represented groups and those with higher health risks), places, sports and activities.
  • How the impacts of climate change on sport and physical activity are likely to evolve over the next five to 10+ years, and how the sector can adapt to these challenges, drawing on lessons from other countries and sectors.
  • Additional considerations and emerging areas of research that could enhance our understanding of the relationship between climate change, sport and physical activity.

What types of information are we looking for?

We’re looking for any research produced by our partners, researchers/academics, wider organisations or community groups.

Submitted insight should meet all of the following criteria:

  • It must address any of the five research questions outlined above.
  • Be predominantly focussed on grassroots (rather than elite) level sport and physical activity.
  • Be written in English or expressed visually.

How to share your evidence and insight 

Please share any evidence via the ARI contact form

As a reminder, the specific ARI relating to this is ARI8: Understanding the impacts of a changing climate on people, places and sport and physical activity.

By sharing evidence with us, you’ll become part of our ARI network as you'll have helped to build the evidence base and you’ll also be able to select, through the form, whether you’d like to hear about opportunities to connect with others on this area of interest.

Building on what we’re learning

In February I wrote a blog sharing our first Learning Synthesis Report, which gave a snapshot of how Sport England's System Partner investment is helping organisations across the country tackle inequalities and transform how people access sport and physical activity.

That initial report, produced by Ipsos, NPC and Sheffield Hallam University, highlighted different aspects within the sector and Sport England:

  • There is an ongoing shift from transactional relationships to more open, trusting partnerships with a more diverse range of stakeholders.
  • Identifying and engaging local champions can accelerate system change as these often hold the keys to unlocking new opportunities and relationships.
  • There are ongoing challenges where qualitative data is not valued as it is difficult to track and evaluate over time.
  • It is challenging to embed evaluation and learning into our work, and barriers like language, staff turnover, strategic planning and the complexity of demonstrating impact are very real.

Why this matters

As we reach the half-way point of our long-term strategy, Uniting the Movement, it’s vital that we reflect honestly on what’s working, where progress is happening and what barriers still stand in our way.

That’s why we’re sharing this second round of learning, which is based on extensive interviews, workshops and feedback from more than 130 system partners.

How this new report builds on the first

The original synthesis captured the foundations: diverse partners, new ways of working and the initial cultural shift towards greater collaboration and shared purpose.

This new report, which you can download below, shows how those ideas are taking root and where more focus is needed.

It also provides a clearer picture of how different organisations are playing unique roles – as connectors, deliverers, influencers or governance improvers – all contributing to system change.

As we reach the halfway point of our long-term strategy, Uniting the Movement, it’s vital that we reflect honestly on what’s working, where progress is happening and what barriers still stand in our way.

What are we learning?

There are different lessons that have come up from our research:

  • A diverse portfolio of partners playing different roles: No single organisation can change the system alone. System Partners are taking on roles such as improving governance and Equality, Diversity and Inclusion (EDI), influencing policy and local decisions, delivering programmes to underrepresented communities and connecting local networks – all working together to drive system-wide change.
  • Capacity remains a key challenge: many System Partners, especially smaller organisations, are telling us that their staff and volunteers' capacity is stretched. This can limit their ability to collaborate, deliver on compliance requirements and influence wider system change. Building stronger partnerships and investing in people is helping tackle this but it will need ongoing focus.
  • Delivery funding pressures are real: even with Sport England’s investment, partners face funding constraints that limit their ability to deliver activities in communities. Rising costs, limited local authority budgets and competing priorities mean that generating strong evidence and insights to influence other funders is becoming increasingly important.
  • Culture change takes time: shifting mindsets and ways of working to fully realise the vision of Uniting the Movement isn’t quick. System Partners are seeing the benefits of having time and space to innovate and build the right skills but changes in politics and performance expectations can slow their progress. That’s why ongoing support for organisations to recruit, develop and embed new ways of working is vital.
  • Consistency and coordination matter: partners report that inconsistent ways of working across Sport England teams can lead to duplication, extra workload and missed opportunities for collaboration. Clearer, more joined-up processes will help everyone work better together and make the most of Sport England investments.

Looking ahead and building on our learnings

The report contains recommendations for Sport England and questions for System Partners (overall and with different roles influencing, delivery, connector).

Sport England should commit to improving consistency, supporting partners in their distinct roles and keeping the focus on long-term, systemic change.

Over three years into our five-year, more than £600million investment in System Partners, we’re seeing the difference this collective effort can make across the system.

And here’s what we’ll do next:

  • Keep listening and adapting by using insight from the evaluation to refine how we support, fund and connect partners.
  • Back system enablers by investing in people and organisations that help others collaborate, learn and grow.
  • Improve how we convene by making our events, communications and shared spaces more purposeful and coordinated.
  • Act on feedback by being open about where we can do better and using your insights to improve our role.
  • Stay focused on system-wide impact by keeping the long-term view in mind as we plan for the next funding cycle and beyond.

Some considerations for partners are:

  • We ask all partners to continue sharing evidence of impact especially where it aligns with Uniting the Movement through their evaluation and reporting. This will be vital as our ability to demonstrate the value of working in this way and having compelling evidence and insight to support our shared mission and vision continues to be key.
  • Encourage partner-led collaboration  we ask all partners to create new, and continue existing, collaboration and to deepen the way they work with others, creating shared spaces and goals on the things that matter most and sharing their learnings around with other partners.

Why this matters to us all

Together, these insights reinforce the belief that transforming access to sport and physical activity isn’t just about delivery – it’s about culture, partnerships and everyone playing their part in the system.

We hope this report prompts reflection, sparks ideas and encourages all of us to keep challenging ourselves to do better for the communities we serve.

If you’d like to read more or share your thoughts, please get in touch.

We’d love to hear from you.
 

Find out more

Current evaluations

Creating an evidence-base for our work and sector

We want to work with researchers to build evidence that drives real change.

While we have a lot of great data on what’s happening in sport and physical activity, we often know less about why and about what works to help reduce inequalities in sport and physical activity.

That’s where our new Areas of Research Interest (ARI) come in.

They’re now live, and we’d love you to take a look and share your thoughts and any research evidence you have with us.

Why we’ve created the ARIs

In order to help us build our evidence-base, we’ve pulled together the key research questions we think need answering to help tackle inequalities in sport and physical activity.

They cover everything from how people think and feel about being active, to how we build more inclusive systems or how climate change is already reshaping sport and activity in people’s lives.

We’ve launched them to help steer research efforts and collaboration towards the areas where new evidence could make the biggest difference, not just to policy and strategy, but to people’s lives.

Why we’re looking for collaborators

We want to make an open invite to anyone in the research community, so if you’re working on any of the above topics  or want to – we want to hear from you.

Our goal is to build a growing network of people and organisations interested in these areas.
 

While we have a lot of great data on what’s happening in sport and physical activity, we often know less about why and about what works to help reduce inequalities in sport and physical activity.

We want to create a space where researchers, practitioners and policymakers can come together to better understand what works, for whom and in what context.

We’re especially keen to hear from people looking at under-researched groups, where the evidence-base is often thinner – like older adults with a disability or long-term health condition, or girls from lower affluence families, to name but just a couple.

What you’ll find in the ARIs

There are currently 20 ARIs, which are grouped into four themes:

  • How people think, feel and behave in relation to sport and physical activity.
  • What influences those thoughts, feelings and behaviours.
  • The people and organisations that make sport and activity possible.
  • The value of sport and physical activity to individuals and society.

We’ve also included Sport England’s definition of under-represented groups – shaped by our Inequalities Metric, which identifies who is least likely to be active.

But it's key to highlight that this isn’t a one-off publication.

Our ARIs will evolve through continued engagement, collaboration and learning with partners as new evidence emerges and priorities change.

How the ARIs can help you

If you're an academic, practitioner or policymaker, the ARIs can help you:

  • align your research with real-world priorities
  • identify gaps in the existing evidence
  • connect with others working in similar areas
  • strengthen funding bids (we can offer letters of support)
  • share your insight and help shape future decisions.

Ready to explore the ARIs?

Visit our ARIs page to explore the full list of topics, download version 1.0, and access our contact form to sign up to the network and share your ideas, research or feedback. We’d love to hear from you.

To end this piece, I have to say that I’m proud that Sport England is one of the first arm's-length bodies to publish ARIs alongside government departments.

This reflects the scale of the challenge – and the importance of building stronger, more inclusive evidence to meet it.
 

Celebrating children and young people

There are nearly 15 million young people in the UK under the age of 18. That’s more than a fifth of our entire population. So with almost 30% of us under the age of 24, that’s why it’s so relevant to highlight that today we get to celebrate International Youth Day.

Today is a day that highlights the challenges and opportunities faced by young people and, perhaps more importantly, it's a day that honours their contributions to society and that raises awareness of how meaningful youth engagement can build a better future.

This is something that we are passionate about, and collectively championing and advocating for across the sport and physical activity sector.

We want to encourage and support organisations across the sector to put young people first and to incorporate their voices into their practice – not just as beneficiaries or recipients, but as active, empowered agents of change.

Young people have a right to have their voices heard and acted upon in all matters affecting them – this is the starting point to creating positive experiences of being active and of building a positive, meaningful lifelong relationship with movement.

Celebrating young people’s contribution

So, in the spirit of celebrating young people’s contributions, I wanted to take this opportunity to mark their day by sharing just some of the many examples of great work happening across the sector where young people are being supported to lead the way.

As part of the Go! London Fund – set up to reduce barriers to being active that young people in the capital face and to tackle social and economic inequalities – Sport England have worked in partnership with the Mayor of London, London Marathon Foundation, London Sport, London Marathon Events and the School for Social Entrepreneurs to support two cohorts of young entrepreneurs to grow their own sport and physical activity-based enterprises.

These cover fitness, swimming, football, cycling dance and more – all making a difference to young people in their communities.

Young people have a right to have their voices heard and acted upon in all matters affecting them – this is the starting point to creating positive experiences of being active and of building a positive, meaningful lifelong relationship with movement.

Teenage girls have also been central to co-creating the new Studio You x Nike hub – a series of inclusive new video content for school PE lessons, teaching a variety of non-competitive activities like yoga, dance and strength training to ensure no girl is left behind in PE. 

Through in-person co-creation and online focus groups, girls chose everything from lesson duration and visual design, to their instructors.

One of the young people involved in the co-design process said that it felt “really good” to know that her voice was being heard and that it felt as if she was doing a service for the teenage girls who struggle with confidence and participation in PE. 

Also, through our Place Partnerships, there are some great examples of young people playing an active role in shaping the direction of work in their communities.

In Southampton, young people have created an evidence-informed model for embedding youth voice into decision-making processes; in Hull, young people have been sharing their views on barriers, perceptions and the future of physical activity; and in Bradford, young people have been leading the way to shape the development of their green spaces.

I’d also recommend taking a look at the Voice Opportunity Power toolkit if you’re interested in ways to involve young people in the design of their neighbourhoods.

To support the development of the government’s National Youth Strategy, a listening and co-design programme called Deliver You was launched in March this year.

It gathered views, feedback and ideas from more than 20,000 young people across England and we look forward to the publication of the strategy later in the year, which will set out a long-term vision for youth policy.

Some ways to get involved

Through the Play Their Way campaign, partners across the Children’s Coaching Collaborative (CCC) are working to create a movement of child-first coaches that put young people’s rights and voices at the heart of their thinking.

In fact, through the CCC, StreetGames are currently leading work to improve understanding of the range of youth voice work and resources available across the sector.

This is all with a view to maximising youth voice activity and supporting meaningful change across the sector.

They’d love to hear from partners working on youth voice activity and you’re invited to complete this short survey by the end of August.

Positive Experiences Collective – Patchwork Programme

Finally, if you’re interested in putting young people’s needs at the heart of your work and the principles of physical literacy into practice (a key and to-the-point explainer from the Youth Sport Trust), you can find out more about the Positive Experiences Collective and the Patchwork Programme.

The Positive Experiences Collective is open to all and exists to inspire more positive, meaningful experiences of movement for children and young people, embedding youth voice as a key enabler to help them build a lifelong relationship with physical activity.

At the centre of the Collective is the Patchwork Programme – a nine-month learning and leadership journey for 12 interdisciplinary teams.

The initiative is part accelerator and part leadership development, and it’s designed to embed physical literacy as a driving force for system change.

The next cohort of the Patchwork Programme is now open for applications until 5 September.

Final word to young people

I’d like to leave the final word to a young person who we heard from at the Sporting Communities Youth Innovation Conference in April this year, where we asked young people to tell us what is most important for us to share back with the sector to make sure that young people’s voices are heard.

They said: “Young people have the ability to speak out. Most don’t because they don’t think they have the authority to. That needs to change and be shown to young people.”

Let’s help them change that.

Find out more

International Youth Day

10 Year Health Plan – opportunities for physical activity

It’s been just over a month since the 10 Year Health Plan was published – a key milestone in the government’s commitment to create an NHS fit for the future.  

It’s taken me time to navigate the headline ambitions, shifts in language, structural implications and, critically, what this all means for physical activity. There are 160 pages to get through, after all… 

There’s lots to unpick and this post from the Medical Consulting Group includes a visual that usefully summarises the key points.

For patients, it’s a positive and empowering tone, underpinned by a digital revolution and receiving care closer to home.  

With Neighbourhood Health a cornerstone of the Plan and elected mayors playing a greater role in prevention, combined with Local Government Reorganisation and Devolution, this all presents big opportunities to align with Sport England’s investment into communities that need it most.
 

To what extent does physical activity play a role?

Well, there were multiple references, including: 

Since publication, much commentary has reflected that the Plan could have gone further in utilising physical activity’s preventative powers.

It’s true: the evidence and opportunity for impact at scale are significant. I have two glass-half-full thoughts on this:

  1. This Plan feels like it goes further on physical activity than any previous national NHS/health strategy. Whilst we can go (much) further, this is progress to build upon.
     
  2. Rather than considering ‘potential’ purely through physical activity’s reference, there are numerous levers throughout the Plan to capitalise upon. We’ve learned that framing physical activity’s role in supporting wider, shared outcomes is key – whether that be tackling health inequalities, preventing and managing multi-morbidity, falls/frailty or social isolation… the list goes on.
     

So, what next?

Below are five opportunities that could deliver significant impact, particularly for those who do little or no activity (where health and economic gains are the greatest), those at risk of or living with long-term health conditions and those out of work due to poor health (including the NHS workforce).

As with any emergent thinking, I’m also holding questions... 

1. A core part of Neighbourhood Health

An excellent opportunity to connect people with local physical activity that works for their holistic needs.

Whilst finding ways to move is about more than structured or organised activity, there’s a diverse asset and activity offer in almost every neighbourhood to connect with, build trust in and enable frictionless access into.

Work co-led by the Faculty of Sport and Exercise Medicine alongside the Active Partnership National Organisation can help make this a reality.

Additionally, could co-located services, often including leisure provision alongside GP practices, become neighbourhood health centres?

2. Support embedded within the ‘doctor in our pocket’

Physical activity must be embedded within the evolving NHS app – leaning into behavioural science and AI to ensure people get the level of support they need.

There’s lots of great work to build upon – for example, the ORCHA-accredited We Are Undefeatable app.

3. Maximising health and care data systems

Interoperability of data systems can help target the least active, empower decision-making and better understand local opportunities and demonstrate impact.

The Open Data Institute’s recent white paper makes the case for better use of physical activity data.

4. Wraparound provision of obesity and mental health support

Increased use of anti-obesity medicines (such as GLP-1) provide opportunities for physical activity’s complementary role in muscle maintenance/gain, strength and maintaining a sustainable healthy weight.

For mental health, particularly in children and young people, physical activity can intervene and support early, including within expanded school mental health support teams and new Young Futures Hubs.

5. Building upon what’s already working

And much is working, led locally by our network of Active Partnerships alongside wider place, leisure and system partners.

Learning and effective practice must spread and approaches should be rooted in lived experience and considered in the context of community need – underpinned by strong system leadership, applied proportionate universalism and applying consistent impact/return on investment measures (i.e. the WELLBY).

Two women walking in a park with water bottles

Five questions

  1. What does a coordinated physical activity response look and feel like?
    How do we ensure we’re coherent and consistent in our narrative, messages and offer? Is more support required for our wonderful frontline activity workforce?
     
  2. How do we maintain relationships and momentum throughout complex change?
    People are at the heart of this change – compassionate and supportive leadership is critical. 
     
  3. How can we capitalise on levers to support NHS England’s ambitions to harness the benefits of physical activity?
    A real milestone in our collective ambitions to integrate physical activity into routine healthcare. Perhaps this is an opportunity in itself! 
     
  4. How can we develop healthcare professionals’ confidence to promote activity, when mandated training is being reduced?
    The Physical Activity Clinical Champion programme is delivering brilliant impact and evolving the offer to support place-based working. 
     
  5. Are we still missing certain types of evidence?
    We’re not short on ‘why’ physical activity, but do we have enough around the ‘how’ we enable it in different contexts? 

So, could the Plan have gone further on physical activity? Of course. But are there opportunities throughout the Plan to capitalise on? Absolutely.

Yes, we’re still holding lots of questions, but let’s not dwell on what could have been and instead focus on the collaborative opportunities in front of us.  
 

No-one left on the sidelines

People might not expect Hazel, who is blind and living with complex disabilities, to enjoy skiing – but it’s an activity she absolutely loves

Hazel is a lot of fun – she’s got an amazing imagination and the warmest smile. However, because she’s blind and disabled, there have been times in her life when Hazel has been isolated and hasn’t had any opportunities to join in activities.

Amongst the many barriers preventing people like Hazel from being active is the lack of knowledge within the sports workforce to ensure disabled people feel included in activities.

A key figure for disabled people 

The 2023-24 Annual Disability and Activity Survey by Activity Alliance shows that the number of disabled people agreeing that ‘The activity leader met my needs’ has continually decreased over the past four years.

The role of the coach is crucial to the experience that a participant has in sport and physical activity.

We know it’s challenging for any coach to ensure their session is engaging for everyone in their group, so imagine working with a group of participants with complex disabilities, like Hazel.

In addition to adapting to their skill level, a coach must also consider their level of vision and hearing, their mobility and their understanding of the task.

They must ensure that both the environment and their own approach are tailored so that each participant can actively participate in the activity.

This requires changes to how a coach prepares, communicates and interacts.
 

Amongst the many barriers preventing disabled people from being active is the lack of knowledge within the sports workforce to ensure disabled people feel included in activities.

It's also important to reflect on the idea of ‘active participation’.

Any coach can deliver an ‘off-the-shelf’ session but it takes real commitment, care and creativity to develop opportunities which ensure people with complex disabilities can engage meaningfully and appropriately – in a way which supports them to achieve all the outcomes they want to achieve by being active.

Whether it’s their physical, mental or social wellbeing they are trying to improve, it’s never been more important for a coach to ensure they are meeting their participant’s desired outcomes.

Sense’s Potential and Possibility research found that 26% of people with complex disabilities report their health as ‘bad’ or ‘very bad’, compared with 9% of the general population.

In response to this data, we are determined to ensure that no-one is left on the sidelines.

We believe that everyone, no matter how complex their disabilities, should have access to high-quality opportunities that help them achieve the outcomes they desire.

Our 'person-centred' approach

That’s why our recently launched Complex Disabilities in Sport training has been designed to help coaches understand the outcomes people want to achieve from sport and physical activity and design their sessions in a way which supports them to do so.

The training was developed following consultation with Sense’s own coaching networks, as well as the wider sport and physical activity sector, who identified training on ‘How to plan sessions which are person-centred’ and in a face-to-face format, as the most desirable learning scenario.

Following plenty of piloting and tweaking, we’re now in the process of delivering these three-hour, practical and theory-based workshops across the country, targeting sport and physical activity providers who have a real commitment to utilising their newly learnt skills with a complex disabilities audience.

And we’re really pleased with the results so far, with coaches reporting on average a 30% increase in their confidence in coaching people with complex disabilities, post-workshop.

It’s safe to say that Hazel’s positive experience with skiing would not have been possible, had instructor James not taken a person-centred approach to delivery.

By understanding Hazel’s need to take things slowly, allowing her to explore her surroundings and feel supported, James created an environment in which Hazel slowly started to feel more comfortable.

We hope that over the remainder of our Sport England funded ‘Active Lifestyles’ programme and beyond, we can continue to build the confidence of the coaching workforce, allowing more people, like Hazel, experience what her key worker Tracey describes as ‘a real sensory explosion’.
 

Our new diversity and inclusion action plan

We’re pleased to announce the launch of our latest Diversity and Inclusion Action Plan (DIAP), which sets out our renewed commitment to creating a more diverse, inclusive and supportive workplace.

The new plan builds on the progress we’ve already made and reflects feedback from colleagues across the organisation, while setting out the priorities and the practical steps we’ll be taking over the short, medium and long term too. 

The DIAP meets the standards of our own Code for Sports Governance and our Public Sector Equality Duties, which require us to publish our equality objectives and report on progress.

Our vision

Sport England’s vision for sport and physical activity is at the front and centre of Uniting the Movement, our 10-year strategy.

Through it and our day-to-day actions, we’re determined to help people in England live happier, healthier and more fulfilling lives, and we are deeply committed to delivering the real and lasting change needed to achieve that. 

Our approach to equity, diversity and inclusion (EDI) (or to Equality Objectives, using the terminology of the Public Sector Equality Duties) is embedded in all areas of our work, both nationally and locally, because everyone deserves a positive experience when they are playing sport or being physically active, although this is not always what they feel.

How we will work

‘We are Inclusive’ is one of Sport England’s core values and because we have to practice what we preach, we firmly believe that we are at our best when everyone feels included.

We encourage every colleague to set an individual goal for themselves about being inclusive and we also want our teams to model inclusive behaviours in every interaction and decision.

These need to be everyday actions like respectful conversations, fair decision-making or real opportunities for development and progression.
 

Through Uniting the Movement and our day-to-day actions, we’re determined to help people in England live happier, healthier and more fulfilling lives, and we are deeply committed to delivering the real and lasting change needed to achieve that. 

Plus, we try to always to speak up, challenge non-inclusive behaviours and celebrate the diversity and strengths of our people.

But this plan goes well beyond any individual, internal goals for Sport England.

Uniting the Movement means we need to lead the sport and activity industry with intent and create national impact in a way that surpasses positive changes within our own organisation.

Our Tackling Inequalities Roadmap and Inclusion by Design work are examples of our leading from the front.

We’re committed to sharing our learnings with partners, in order to help spread good practice, and to deliver meaningful change.

A focus on equality, inclusion and belonging is our standard, and not as an added extra because, particularly when all the people taking part feel valued and supported, sport and activity have the ability to change lives.

Our equality objectives

Our latest Diversity and Inclusion Action Plan highlights four new equality objectives that have been developed in partnership with colleagues and are based on evidence and insight. 

These equality objectives are:

  • To take proactive steps to build and sustain a workforce that reflects the diversity of wider society and the communities that we work with.
  • To develop the awareness, confidence and skills of the Sport England workforce to drive forward our ambition to provide leadership to the sporting sector on inclusion.
  • To promote a culture of inclusivity across Sport England by prioritising actions that create meaningful engagement with the ambitions and actions in the Diversity and Inclusion Action Plan at every level across the organisation.
  • To act on new upcoming legislation, ensuring all our policies and practices align with evolving equality and inclusion legislation.

These goals will guide our actions over the next four years and everyone in our organisation has a role to play in our success.

Together we will remove barriers, measure progress with published targets and build a culture that supports equality at every level.
 

Together to Inspire

It’s only been a few weeks since I completed my first year as CEO of BAFA and I’ve been reflecting on the journey we’ve taken.

It’s been over 12 months of learning, growth and of laying foundations for the future of American football in the UK and this week I’m proud to share Together to Inspire – our new three-year strategy to inspire the next generation of British American football players, coaches, officials and volunteers by bringing the Britball (British American Football) community together alongside its partners and supporters.

Since securing our initial investment by Sport England we’ve made strong strides as a national governing body.

One of our first priorities was to reset the National Flag Football League under BAFA’s direct management, while reconnecting with clubs and players and also fostering a more inclusive, development-focused culture.

The support from the investment has allowed for some immediate short-term participation growth, but we now have a big opportunity in this space to grow the sport as we build towards the Olympic and Paralympic Games in Los Angeles in 2028.

We’ve also invested in our digital infrastructure – recognising that sound systems and processes are critical for long-term sustainability.

Platforms like JustGo are being enhanced to capture better data, helping us understand who’s playing and how to support them.

And in the meantime, our team continues to balance the efforts of our incredible volunteers with the consistency brought by skilled staff and contractors that then align into our chair and board members.

It hasn’t always been easy, but we think all these efforts are vital to our future.

Leading for now and what’s next

A key lesson this year was balancing ‘the urgent and important’ with the long-term priorities.

There’s always something pressing – a complaint to attend to, another scheduling to fix or a new opportunity for growth to be pursued.

But for me it’s been key to be able to step back away from the day-to-day business and connect with members across the game to ask them about the kind of sport we want to build.

That’s what our new long-term strategy aims to answer.

The support from the investment has allowed for some immediate short-term participation growth, but we now have a big opportunity in this space to grow the sport as we build towards the Olympic and Paralympic Games in Los Angeles in 2028.

With Together to Inspire we’re not just solving today’s problems – we’re building tomorrow’s potential.

And we’re doing so in continuing our alignment with Sport England’s long-term strategy, Uniting the Movement, by creating a sport that’s inclusive, connected and sustainable.

Whether it’s supporting clubs, widening access or growing the workforce, we’re proud to be part of that mission and the work we have delivered in year one.

Listening, learning and leading with community

The biggest insights in our strategy have come from conversations.

Hearing from coaches, volunteers, officials and players has shaped our understanding of what’s needed, but this is an ongoing activity.

Through National Flag League resets, youth competitions and GB performance camps, we’re creating more spaces for meaningful dialogue – not just consultation, but connection with our community.

U19 regional 11v11 pilot

In 2024, we piloted a regional 11v11 league for under-19 players – removing barriers while offering meaningful development.

It reached 400 players across 12 camps and six fixtures, and it led to 80 additional GB trial invites.

The result? A boost of 16% in under-19 registrations!

The pilot also developed new coaches, several of whom now contribute to GB performance teams.

This model reflects the Uniting the Movement’s focus on youth engagement and inclusive talent pathways.

Strengthening safeguarding

This year, we implemented MyConcern – a secure case management platform powered by First Advantage.

It streamlines case-tracking and integrates DBS checks via JustGo to streamline the process and make it easy and secure for the user.

We’re also working with CPSU and NSPCC to ensure our policies reflect best practice, by furthering a safe and trusted environment for all.

Looking ahead

There’s a lot to be excited about, including:

  • reimagining our participation pyramid around accessibility and values
  • building a flag-performance system for LA28 and beyond – backed by uksport
  • strengthening clubs, empowering volunteers and investing in coaches and officials.

The Los Angeles 2028 Olympic and Paralympic Games present a huge opportunity for us, not just for visibility, but for exciting partnerships with the likes of the NFL UK and BUCS that’ll aid long-term growth together.

We look at these games as the beginning, rather than the end.

Looking back, I’m proud of how far we’ve come – and even more excited about what’s next.

We’ll keep working with our clubs, volunteers and partners to build a thriving future for contact and flag football in the UK.

Together to Inspire is more than a strategy – it’s a goal to work with our partners to create a sport that is values-driven, to make a difference for our clubs, workforce and athletes.

Find out more

Together to Inspire

The School Games Organiser Network review – key takeaways

Technology visionary Steve Jobs used to say that the only way to do great work is to love what you do.

This quote perfectly captures the passion, energy and commitment of the 450 School Games Organisers (SGOs) across England that dedicate themselves to helping children and young people develop a lifelong love of movement through positive experiences in sport and physical activity, as highlighted in the findings of the SGO Network review

The independent evaluation of the SGO Network, funded by Sport England, was led by the Sport Industry Research Group at Sheffield Hallam University, Ipsos and Leeds Beckett University

The first objective of the SGO Network review, Objective A, aimed to assess “the intended and actual (additional) impact of the SGO Network, and what observable contribution is attributable to the direct/indirect action of the SGO Network”.

The findings of the Objective A report, released today as part of the SGO Network review, provide clear evidence of the value and impact of their work.

Launched in the 2011-2012 academic year as part of the legacy of the London 2012 Olympic and Paralympic Games, the School Games programme is jointly funded by the Department for Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).

Sport England, via National Lottery funding, invests in the Youth Sport Trust (YST) as the national delivery partner.

Over the years, the School Games and the wider SGO Network have evolved into a more holistic offer, focusing on five core outcomes aimed at tackling inactivity and addressing inequalities.

The findings of the Objective A report, released today as part of the SGO Network review, provide clear evidence of the value and impact of their work.

Since its inception, the programme has created 13.4 million participation opportunities for young people, with 97% of schools in England eligible to take part.

The Objective A report highlights the impact and value for money of the SGO Network. Some of its key findings included:

  • 93% of schools reported that their SGO has a positive impact on their least active young people
  • 94% of schools indicated that their SGO has a positive impact on providing equal opportunities for young people to take part
  • 71% of schools highlighted that their SGO has helped develop new partnerships for their school
  • 88% of schools stated that if their SGO was no longer available (as they are now), their sport and physical activity offer would be reduced.

The report also suggests that the cost of the SGO Network is justified by the benefits it produces.

It is estimated that the SGO Network, costing £37m to deliver to secondary school-aged children over 11 years, yielded £91.7m in benefits.

This implied a benefit cost ratio of 2.48, suggesting that every £1 spent yielded £2.48 in benefits.

Furthermore, a sensitivity analysis was undertaken to understand the likely monetary impacts for children under 11.

The findings indicate that including children in school years 3 to 6 (ages 7 to 11) could yield £237.4m in benefits – enough to offset the total SGO Network costs of £154m (equivalent to a benefit cost ratio of 1.54).

The release of today’s report is particularly timely in light of the recent government's announcement on school sport.

The findings and recommendations from the SGO Network will be used to inform the new approach for School Sport Partnerships.

We look forward to contributing to this co-design phase, especially by sharing the valuable insights from the 70 stakeholders who participated in Objective B of the SGO Network Review.

Their contributions helped shape a compelling and collective vision for the future of school sport.

Find out more

School Games Organisers

Making the outdoors work for everybody

I’ve lost count of the times people assume better inclusion means compromise or something that’s expensive, difficult or time-consuming. It doesn’t.

What it really means is changing how we think and design spaces, activities and experiences so they are built with everybody in mind.

It also means not asking large parts of society to work around barriers that shouldn't be there in the first place, because 24% of the population are part of the disabled community and, what many don’t realise, is that any one of us could join them at any point in our lives.

At the heart of Accessible Outdoors Month is a simple message: being active outdoors should be for everybody, in whatever way works for each person.

That could mean simply stretching in a quiet garden and moving through a local park, or taking on something more high-energy like skateboarding or climbing.

The campaign returns this July for its second year as part of ParalympicsGB’s Every Body Moves, powered by Toyota.

Closing the gap for an accessible outdoors

Too often disabled people are left out of the picture when it comes to getting active, particularly outdoors.

There are different reasons for this: the terrain’s wrong, the facilities don’t meet the community’s needs, signposting isn’t accessible or access just wasn’t a consideration. 

When access isn’t considered, people are excluded. Not because of their ability, but because the environment wasn’t built with them in mind.

According to Activity Alliance's research, only 44% of disabled people say it’s easy to access outdoor spaces, compared with 78% of non-disabled people.

And yet, around three-quarters of disabled people want to be more active and many of them want to do that outdoors: on beaches, in parks or through forests or towpaths, to name just a few.

So the demand is real but it’s not always being met.

Accessible Outdoors Month is our way of showing how, together, we can start to close that gap between demand, provision and uptake.

It’s a social media-led campaign platforming real people and real experiences that launched in 2024 with community-led content showing accessible beach days, inland water sports, inclusive cycling, adaptive mountain biking and all-terrain wheelchair walks.

We didn't use glossy ads on our campaign, but simply honest, joyful stories rooted in lived experience.

When access isn’t considered, people are excluded. Not because of their ability, but because the environment wasn’t built with them in mind.

We saw standout examples right across the UK along with moments of challenge and connection with people saying: “Let’s try to make this work for everybody.”

We saw people refusing to ignore the problem and we saw movement in every sense of the word.

Together, those short clips reached over 240,000 people and generated more than 4,000 meaningful engagements.

The need for collective action

This year we’re attempting to go even further by shining a light on more inclusive ways to get active outdoors.

That part’s a given and this time it’ll include urban parks, coastlines and more examples of the disabled community choosing to move in whatever way works for them across our great outdoors.

We now want even more of you to get involved and embrace the idea of a truly accessible outdoors.

At the heart of the campaign is the social model of disability, which tells us that it’s the environment, not the individual, that disables people, so meaningful progress relies on collective action and everyone (designers, organisers, providers, funders etc) has a role to play.

The outdoors shouldn’t be a privilege.

It should be welcoming with everybody in mind, so we’re encouraging organisations, community groups, clubs and disabled people to join the conversation and we want you to share what’s happening in your area.

Post about your experiences and help grow visibility using the hashtag #AccessibleOutdoors, all in the spirit of celebrating the great examples we know are out there and that crucially encourage change, so more and more of our outdoor spaces are available to everybody.

Throughout July, we’ll be curating and sharing those stories through our social media channels with @EveryBodyMoves and on our website.

We’ve also launched the ‘Every Body Moves Club' on Strava to help more people connect, so please follow along and join the conversation with like-minded people.

Every Body Moves is co-produced with disabled people and exists to transform how sport and physical activity are delivered, represented and accessed across the UK.

Campaigns like #AccessibleOutdoors help shift public perception, influence design decisions and create ripple effects that stretch far beyond a hashtag.

There’s still a way to go, but the more people taking part or spreading the message, the closer we can get and I hope you’ll be part of it.

Follow #AccessibleOutdoors Month or join us on social media by searching @EveryBodyMoves on X (formerly Twitter), Facebook, Instagram, Threads, TikTokYouTube and LinkedIn.

Beyond the logo

Pride Month is an annual celebration of all identities that fall under the LGBTQ+ umbrella. It is about self-love, celebration of achievements, education, protest and allyship.

It’s important to remember that Pride’s history is steeped in rebellion against a society that did not accept a group of people, tried to limit their participation in society and to take away their right to be themselves.

Police raids on gay bars at the time were routine, but this time in June 1969 the police lost control of the situation and the Stonewall patrons fought back, with the action lasting several nights.

Although the Stonewall Riots were not the first incident in which the LGBTQ+ community had fought back against the police, they are still widely viewed as a pivotal point in the LGBTQ+ rights movement.

The first Pride march was the Christopher Street Liberation Day March in 1970 to commemorate the Stonewall uprising the year before.

Pride Month is an annual celebration of all identities that fall under the LGBTQ+ umbrella. It is about self-love, celebration of achievements, education, protest and allyship.

This year at Pride many people will be advocating for trans inclusion, particularly as we’ve seen hate crimes against trans people increase significantly in recent years.

In England and Wales, police recorded 858 transphobic hate crimes in 2015/2016, rising to 4,780 in 2023/2024. However, Government data shows that up to 90% of hate crimes against the communities go unreported.

Also, the proportion of people who characterise themselves as “not at all prejudiced” against trans people has fallen from 82% to 64% since 2019 in the UK.

Physical activity in the LGBTQ+ community

Research conducted by the National LGBT Partnership looks at participation in physical activity and highlights its impact on people's health. It shows that:

  • compared to 45% of women in the heterosexual population, 56% of LGBT women were not active enough to maintain good health
  • the same statistic for men was 55% of LGBT men compared to 33% of heterosexual men
  • 64% of LGBT+ people who identified as something other than male or female (e.g. genderfluid or genderqueer) were not active enough to maintain good health.

Dr Abby Barras’ research from March 2023 shows the impact sport can have on young trans individuals with 69% of young trans people saying that taking part in sport has improved their mental health, while 63% say that being excluded from sport has made their mental health worse and 41% say it’s made their physical health worse.

Everybody should have the right to physical activity

The need for Pride is as strong as it ever has been and the need for accessible and inclusive sporting environments is now more crucial than ever for the LGBTQ+ community.

To create LGBTQ+ inclusive physical activity environments, you must ensure the following:

  • take a zero-tolerance approach to homophobia, biphobia, transphobia etc. and challenge any incidents, myths or stereotypes
  • respect privacy and confidentiality, and adhere to data protection rules so that individuals feel safe
  • work with the LGBTQ+ community to understand their needs and co-collaborate so there’s a sense of ‘doing with’ rather than ‘doing to’
  • consider language, which includes challenging bias and microaggressions, and using individuals' correct names and affirmed pronouns
  • always consider the impact of your actions/programmes on the LGBTQ+ community. Collaborating with people from within the community will help you to be inclusive of all genders and sexual orientations.

Taking action this Pride (and beyond)

Changing logos to rainbow flags may look great but is not enough.

Instead, aim to listen to LGBTQ+ communities both externally and within your organisations, ensure your policies, procedures and guidance are LGBTQ+ inclusive, consider delivering training sessions which support LGBTQ+ inclusion, check in with colleagues and partners, and show allyship.  

And last, but not least, remember to celebrate success and happiness and to find positive moments, especially when times are tough.

A welcome new approach to school sport

The Prime Minister has announced a bold new vision for school sport, introducing plans for new School Sport Partnerships and an Enrichment Framework.

The announcement also sets a clear commitment for equal access and the protection of two hours of high-quality physical education for every child each week, along with the introduction of new ‘sport profiles’ that outline each school’s sport and enrichment provision.

We welcome this announcement as the latest Active Lives Children and Young People Survey Report highlights persistent and significant challenges in how children and young people engage with sport and physical activity, reinforcing the urgent need for more inclusive, youth-led and enjoyable movement experiences:

  • Fewer than half of children meet the Chief Medical Officer’s Physical Activity Guidelines.
  • Only 49% of children strongly agree that they enjoy being active.
  • Government guidelines recommend that children and young people achieve 30 minutes of physical activity during the school day, and 30 minutes outside of school. However, our research indicates that only 45% of children meet this target during school hours and just 56% meet it outside of school, with participation levels varying significantly across different demographic groups.
  • For some young people, school is their only opportunity to experience the benefits and enjoyment that sport and physical activity can bring in these formative years.

The announcement sets out a clear strategic vision that will benefit generations to come.

We welcome this announcement as the latest Active Lives Children and Young People Survey Report highlights persistent and significant challenges in how children and young people engage with sport and physical activity.

Given the strong link between physical activity and improved whole-school outcomes – from embedding essential life skills to broadening horizons and helping young people build a positive, lifelong relationship with movement – we support plans for this more concerted effort around the school sport agenda.

The announcement builds on the work the government is already doing with partners including the Youth Sport Trust and ourselves to boost participation, having already invested £100m to upgrade sports facilities back in March this year.

We strongly believe that this new approach to school sport should build on the existing strengths, assets, and resources of the current school sport system.

We look forward to working with government to bring this new approach to life, sharing the insights from the recent School Games Organisers Network Review (whose Objective A report will be published towards the end of the month), shaped by the contributions and time of many colleagues across the school sport landscape.

A new step in tackling inequalities

At Sport England, our mission, which we call Uniting the Movement, is clear: to ensure that sport and physical activity are accessible to everyone, particularly those who need it most.

As part of this commitment, we are excited to launch the Place Need Assessments.

These are a collection of key resources designed to help organisations better understand the specific needs of different communities and where (and how) to target efforts in tackling inequalities, so everyone is able to be active.

The new assessments demonstrate how our Inequalities Metric and Place Need Classification can enable us and our partners to make more informed and data-driven decisions.

But what exactly are the Inequalities Metric and Place Need Classification?

The Inequalities Metric is a tool that identifies the key characteristics that have the most impact on people's minutes of activity.

It shows that those with two or more characteristics of inequality (for instance, someone with a disability and who is also over 65 years old) are significantly less active than those without these attributes helping us focus our support where it’s needed most.

On the other hand, the Place Need Classification highlights the areas with the greatest need by combining data on physical activity levels and wider social information, including the Index of Multiple Deprivation and Community Need Index.  

The new assessments demonstrate how our Inequalities Metric and Place Need Classification can enable us and our partners to make more informed, data-driven decisions.

This classification helps us and our partners target investment and action in the areas where it will have the most impact.

These tools have been instrumental in shaping our work and informing investment decisions..

The importance of intersectionality

A key message from the Inequalities Metric is that intersectionality has an impact on activity levels.

If we're to level the field so everyone is able to be active, we need to do more to cater for people with multiple characteristics of inequality.

The numbers are clear:

  • 75% of adults with no inequality characteristic meet activity guidelines, compared to 44% for those with two or more.
  • 51% of children with no inequality characteristics meet activity guidelines, compared to 39% for those with two or more.

These figures prove that if adults with one, two or more characteristics of inequality were active at the same levels as those with zero characteristics of inequality, there would be over four million more active adults and an estimated £15.6 billion more annual social value created by sport and physical activity.

Therefore, the good news is that there is an opportunity to be more focused and tailored to those whose behaviour we’re trying to influence and where (which places).

This doesn't mean we should solely focus on people with two or more characteristics of inequality, or that there aren't other groups who experience inequalities in participation or who experience discrimination. 

What it means is that where we're applying the Inequalities Metric (and Place Need Classification, of which the Inequalities Metric is a component), we're using the data to inform (not restrict) our decisions, and we'd expect the same from our partners and other organisations.

How the Place Need Assessments work

The Place Need Assessments are designed specifically to support other organisations to use the Inequalities Metric and the Place Need Classification to support localised decision-making.

These two tools provide a structured approach to identifying and understanding inequalities in sport and physical activity at local and neighbourhood levels. 

Using national and local data, organisations can:

  • identify priority areas and groups where interventions can have the greatest impact
  • assess both sporting needs (where people are less active and inequalities in participation are high) and social needs (where health, wellbeing and economic outcomes are poorer, meaning that increased activity could have the greatest benefits)
  • tailor interventions and programmes to address local characteristics effectively.

The assessments are an example of how to take a data-driven approach to guide decision-making and ensure that investment, support and interventions are directed towards, and tailored to, the communities where they can create the most meaningful change. 

Thanks to our Place evaluation we know that this type of analysis is an important foundation for locally productive partnerships.

And we also know that partners collaborating on an approach like this can help build shared understanding and purpose, increasing the likelihood that combined actions are aligned and effective.

They are not an exhaustive approach and, within them, we highlight where different types of data (e.g. local, national, qualitative – including lived experience – and quantitative) can play a role.

They are intended to provide a framework where organisations might need support but, of course, there are other datasets and other means of analysis that can achieve similar outcomes.

Next steps and how to get involved

We've developed a range of resources to support organisations to use the Place Need Assessments. These are:

  • What you need to know: a summary highlighting the insights you'll gain from carrying out a Place Need Assessment.
  • A Step-by-Step Guide: a document outlining how to conduct a Place Need Assessment.
  • Real-World Examples: three assessments to serve as examples demonstrating how need differs from place to place and how to draw conclusions from the data.
  • Supporting data files: the data needed to conduct a Place Need Assessment, following the approach outlined in the Step-by-Step Guide.

By using these resources, you'll be able to better target interventions, ensuring that sport and physical activity reach those who need them most.

If you’d like to learn more, please visit our new webpages or get in touch to discuss how the assessments can support your work.

Let’s continue working together to tackle inequalities and to create more opportunities for everyone to be active.

Find out more

Place Need Assessments

Time to rethink the school uniform

National School Sports Week 2025 is here and schools across the UK are ready to celebrate the power of movement and play.

This year’s theme – Always Active – is more than a campaign. It’s a call to action for a mindset shift in how we think about physical activity in education.

The week, powered by Sports Direct x Under Armour, encourages all schools to help children reach the UK Chief Medical Officers’ recommended 60 active minutes a day through PE, sport, play and active learning.

A blue banner is split into two - to the right, a girl on a wheelchair smiles and wears PE-style clothes and trainers, while on the left on the top there are three logos: Youth Sport Trust, Sports Direct and Under Armour's, followed by National Sport Week 2025, 16-22 June, always active and a series of four icons. From left to right a person on a wheel chair, a person jumping a rope, a person swimming and a person spreading legs and arms.

What is an Always Active Uniform?

The concept we're presenting is simple but transformative: a flexible, comfortable and durable school uniform that encourages movement throughout the school day.

It’s a small change with the potential for significant impact – helping children to be more physically active, more included, more focused and ready to learn.

Unlike traditional uniforms – often stiff, formal and impractical for physical activity – an Always Active Uniform is designed with movement in mind.

It supports children to be active in the spaces between lessons, during playtime, on the way to and from school, and throughout the wider curriculum.

It also removes the unnecessary friction of changing into PE kit, especially for younger children or those with additional needs.

The case for change

The need to help children move more has never been clearer.

According to Sport England’s latest Active Lives Children and Young People survey, only 47% of children in England meet the recommended daily activity levels.

At the same time, Youth Sport Trust’s own 2025 research with YouGov shows growing parental and teacher appetite for practical changes that make movement more accessible at school.

Our analysis shows that 74% of parents with children aged 4–11 and 67% of primary school teachers would support their children/students adopting an Always Active Uniform policy.

Plus, 63% of parents agree it would be beneficial for their child’s education and development.

The support is even greater among those most concerned about cost, inclusion and wellbeing.

And it’s not just about preference – it’s about impact.

Unlike traditional uniforms – often stiff, formal and impractical for physical activity – an Always Active Uniform is designed with movement in mind.

Research published by the University of Cambridge in 2024 found that traditional uniform policies can act as a barrier to physical activity, particularly for primary school-aged girls.

This is echoed in polling from the Active Uniform Alliance – a coalition we’re proud to co-found alongside OPAL, Play England, Play Scotland, the Centre for Young Lives and Learning through Landscapes.

Their findings reveal that:

  • 81% of the public believe being active during the school day improves children’s mood, focus and wellbeing.
  • 72% say an Always Active Uniform is more appropriate than a smart, office-style one.
  • 58% agree that skirts and dresses can discourage girls from participating in physical activity. 

The role of uniform in an active school day

One school already successfully trialling this approach is Dame Dorothy Primary School in Sunderland, with whom we've filmed a great case study.

Since introducing an Always Active Uniform, the school has experienced a significant rise in participation in sports and girls especially now feel more comfortable and able to use all the equipment.

The school headteacher, Iain Williamson, points out that school standards have not fallen. Instead, it's all about creating a generation of children who are healthy and well equipped on their journey to adulthood, with positive attitudes towards food and exercise that they will carry for the rest of their lives.

Parents are supportive of the idea, particularly those with children of sensory needs.

It’s interesting how clothing might seem secondary to education, but it has a profound influence on inclusion, identity and participation.

If we want to normalise 60 active minutes a day, we need to make movement a seamless part of school life – not a special event confined to a sports hall or a single PE lesson.

We also need to think about the children most at risk of missing out on physical activity: those with sensory needs (for whom formal school wear can be uncomfortable or distressing), girls who often feel less confident moving in traditional uniforms and families on low incomes, for whom buying separate PE kits and branded uniforms presents an additional barrier.

By removing the logistical and psychological obstacles to movement, an Always Active Uniform creates the conditions for children to move more, connect more and learn better.

Join the movement

This year we’re encouraging every school to use National School Sports Week as a moment to trial a new approach – whether that’s offering one day of active uniform as part of the week or consulting pupils and parents about what their school uniform could look like in future.

So let’s use this year’s campaign to imagine what’s possible when children are truly free to move.

Sign up now and join us in championing a future where every school day is an active one.

Make sure to follow National School Sports Week social activity by using #NSSW2025 on our social media platforms: X (formerly Twitter), LinkedInInstagram and/or Facebook.

Find out more and sign up

National School Sports Week

Taking the long view on volunteering

For many, the beginning of June is the unofficial start of the summer.

Holidays are on the horizon, Wimbledon and the Tour de France are getting closer and we get to celebrate volunteers in the best week of the year – Volunteers Week!

The latest data from our Active Lives Adult Survey Report shows that almost 10.5 million adults volunteered to support sport and physical activity across the 12-month period from mid-November 2023 to mid-November 2024.

This is an increase of 488,000 over the last 12 months and it shows a continued recovery of volunteering since the pandemic in 2020.

This huge contribution of people’s time, energy and skills in sport and physical activity is really something to celebrate, and everybody in Sport England wants to say a massive thank you to everyone who volunteers to keep the nation active. 

Volunteering not only enables participation opportunities for others, but it significantly boosts the wellbeing of volunteers themselves.

Our research into the social value of sport and physical activity demonstrated that adult volunteering in England is worth £8.2 billion annually in social value and these benefits to wellbeing are in addition to any value that comes from being physically active.

The present of volunteering

The recovery we’re seeing post-pandemic is positive and it demonstrates the resilience of sport volunteering, and that millions of people are still motivated to give their time.

However, there are also some more worrying trends that we need to take note of.

This huge contribution of people’s time, energy and skills in sport and physical activity is really something to celebrate and everybody in Sport England wants to say a massive thank you to everyone who volunteers to keep the nation active. 

Volunteering levels have been falling over the long-term and this was accelerated by the pandemic, plus we are yet to see volunteering return to pre-pandemic (November 2018-19) levels, as there are still 1.7m (4.8%) fewer volunteers compared to seven years ago (November 2016-17).

This decline is not unique to the sport and physical activity sector.

The Community Life Survey, which measures volunteering across sectors is also reporting that levels of formal volunteering have been in decline, suggesting that there are wider social and economic factors at play.

Our recent State of the Nation report points to some of the wider changes we’ve seen that provide interesting context for the data.  

There has also been little change in who volunteers.

Women, people with disabilities or a long-term health condition and those from lower socio-economic backgrounds continue to be underrepresented in volunteering, plus those with two or more characteristics of inequality are least likely to volunteer.

The data shows that, in many ways, volunteering mirrors the stubborn inequalities that we see in sport and physical activity participation.

As a result, community sports clubs and community groups continue to miss out on the valuable skills and experiences a more diverse volunteer base could bring.

It also means that the volunteers who help deliver sport and physical activity are not always representative of the communities they serve, which can pose challenges in staying relevant to the changing needs of diverse participants and communities.

Changing this is fundamental to creating a more inclusive and welcoming environment for everyone.  

Making a difference

A good starting point, and our focus in Uniting the Movement, is to focus on the volunteer experience; on changing culture and practices to enhance it, and on making it more inclusive and welcoming.

We recently commissioned Leeds Beckett University to complete an evidence and scoping review to understand the existing evidence and insights out there on the volunteer experience in sport and physical activity.

We’ll publish more details from this work as soon as we can, but it felt relevant here to share a snapshot of what the existing evidence tells us works to enhance the experience of volunteers, particularly those from underrepresented groups. These include:

  • supporting the development of feelings of connection to the purpose, values, work or people of the organisation
  • ensuring roles align with the individuals’ motivations to volunteer and that these roles are suited to their skills and experience
  • making sure volunteers feel able to manage role demands with their available personal resources and know where and how to access support
  • establishing an organisational culture that is welcoming, caring, safe and inclusive
  • creating environments volunteers feel seen, heard, known and valued throughout all stages of their volunteer journey
  • ensuring that organisations critically reflect on volunteer management, policies and practices
  • developing person-centred approaches that underpin the recruitment, development and retention of volunteers
  • providing a volunteer offer that is diversified and that's made easier through flexible, accessible and appealing roles
  • designing non-linear pathways to support the development and retention of volunteers and to address any skills gaps.

What about the future?

Imagine it’s 2035 and these principles and approaches have been embedded across sport and physical activity volunteering.

What changes would we see in the data about who volunteers?

Would there be an increase in volunteering with more people encouraged to give their time to support others to get active?

What we want is to see a future where volunteering in sport is uncomplicated, meaningful, well supported and easily integrated into people’s life.

And for this to be possible we need an inclusive, accessible, people-centric culture where volunteering is accessible and relevant to everyone.

We hope that, in the future, the volunteer workforce will reflect the diversity of the communities they serve, and that the experience of participants is richer and more positive within this inclusive environment.

I’m really looking forward to discussing and reflecting on these findings with our partners to understand how we might create these conditions in more of the clubs, groups and organisations to improve the experience of volunteers across the country.

In the meantime, I hope that this provides some inspiration for even small changes to help improve the experience of volunteers right now.

Find out more

Volunteer's Week

Levelling the playing field

It’s undeniable that the Lionesses’ recent triumphs and the professionalisation of the women’s game, the strong performance of the men’s team and the fact that the number of girls watching and playing football has doubled in recent years, has made the country proud.

We know that the scale of grassroots football in England means that the sport is well positioned to influence people and communities in tackling inequalities in sport and physical activity.

So because of all of these reasons, we thought that our case study with The Football Association (FA) would be a great way to close our series of blogs.

The FA is the National Governing Body for one of the country’s most popular sports and receives significant funding through Sport England’s system partner investment.

We know that the scale of grassroots football in England means that the sport is well positioned to influence people and communities in tackling inequalities in sport and physical activity.

This funding, while a small proportion of The FA’s overall turnover, drives initiatives aimed at tackling inequalities and increasing participation among under-represented groups.

What we've learnt from football 

There are different learnings we’ve achieved from these initiatives that are also contributing to Sport England's long-term strategy – Uniting the Movement

Efforts should be made to keep girls in the sport 

Recognising the common challenge of drop-off in girls’ sports participation during teenage years, The FA developed ‘Squad’– a programme that’s designed to be a fun, non-competitive initiative for girls aged 12-14.

This model, which could be replicated across other sports, prioritises enjoyment and social connection, and aims to retain girls in football while building their confidence and leadership skills.

In addition, they have developed a new talent ID programme called Discover My Talent, shifting the way they find and support talented footballers.

The FA’s learnings from this programme highlight that moving away from a traditional approach, focused on existing clubs and academies, enables them to identify potential "anywhere, anytime."

This approach aims to identify talented players across the country, within diverse groups and at any kind of football events and sessions to broadening opportunities across different communities, resulting in more diverse talent pathways for women and girls.

The FA reports that they are seeing positive results, with increased diversity in the top talent programmes.

Increasing opportunities for disabled players 

The FA is committed to growing para- and disability football and to closing the disability gap, partly through initiatives like ‘Comets’ – a recreational program for disabled children aged 5-11 that provides fun and accessible entry opportunities to the sport.

While aiming to expand Comets and the provision of disability football, The FA acknowledges challenges such as workforce training, confidence levels of local coaches to support disabled people and logistical barriers to attending sessions – like the time and financial costs of travel – for para-athletes.

In response, The FA are providing disability training and toolkits for clubs, called Journey to Inclusion, with the aim of proactively addressing these challenges.

The FA have identified potential for cross-sector collaboration and knowledge sharing with other system partners to continue to address these difficulties, as well as using football as a hook to engage disabled people and connect them with other sports.

Investing in the workforce to reflect the communities served

As many system partners have told us, local champions have an important role for creating local change.

Recognising the need for a diverse workforce to help diversify participation, The FA is actively working to increase the number of Black and Asian coaches in grassroots football.

And by targeting specific localities and offering more coaching opportunities, The FA aims to create a coaching landscape that reflects the communities it serves.

The role of local partnerships for building a stronger ecosystem

The FA is increasingly working locally, tailoring programmes to the unique needs of different communities.

Their experience is that partnerships with community groups and schools are key to reaching under-represented groups.

Ensuring safeguarding standards when partnering with non-accredited organisations is recognised as a challenge, so they are actively supporting community organisations in developing their safeguarding processes through training and qualifications.

Looking at what's to come

The new Learning Synthesis report based on the year two evaluation report will be published soon with more insights from the ongoing evaluation.

It will also include the collective contributions that partners are making to changing the sport and physical activity system.

We hope this series of blogs have been useful and if you have any comments or questions, we'd love to hear from you, so please get in touch.

Integrating physical activity into future healthcare training

Many people will have heard of Hippocrates.

He’s widely considered to be the father of western medicine and his name is given to the original code of ethics followed by healthcare professionals around the world – the Hippocratic Oath.

But did you know he was also a firm advocate for the role that physical activity plays in our health and wellbeing? He said:

“If we could give every individual the right amount of nourishment and exercise, not too little and not too much, we would have found the safest way to health.”

Back to the present time, evidence tells us that being active is one of the best things we can do for ourselves, bringing with it a broad range of health and wider benefits.

Patients do listen

But we also know that 25% of adults are inactive and that over half don’t meet the Chief Medical Officer’s muscle strengthening recommendations.

And when it comes to children, things are looking sadly similar with 29.6% of children doing less than 30 minutes of physical activity per week.

The good news, however, is that one in four people say they’d get more active if a healthcare professional told them to.

But why is this good news?

Healthcare professionals have around 10,000 patient contacts in a year and trainees have around 5,000 in the same period.

This volume of interaction provides a huge opportunity for physical activity to be better used as a tool to drive improvements in health outcomes for individuals, communities and the nation.

One in four people say they’d get more active if a healthcare professional told them to.

The recently published NHS Four Ways Forward to harness the benefits of physical activity includes empowering health and care professionals with the skills and confidence to discuss and promote physical activity with their patients, and to integrate it into key clinical pathways.

This includes incorporating physical activity into the undergraduate healthcare curricula and continuing professional development offers for health and care professionals.

The Moving Healthcare Professional Programme set out to understand routes to doing just this.  

And to better understand how we ensure the next generation of healthcare professionals has the knowledge, skills and confidence to support their patients to be active, The Office for Health Improvement and Disparities (OHID) in collaboration with Sport England hosted two workshops in 2023 with different stakeholders, from government, academia and health organisations among others.

Building movement into the classrooms

The first focused on identifying the content that should be taught, how it should be delivered and how knowledge and skills should be assessed, while the second focused on the required stakeholder actions to progress the integration of physical activity into undergraduate healthcare education.

The conversations during these sessions resulted in consensus on what needs to happen with four stakeholder groups that were identified as having an important role in shaping the future of healthcare in education – professional bodies, universities, course leaders and students.

Today these have been published in full on the Sport England website to share the learning, drive future conversations and deliver change. 

Some of the headline points of consensus from the conversations included:

  • learning outcomes need to include the importance of physical inactivity as a modifiable risk factor for noncommunicable diseases, along with the physical activity recommendations for specific subgroups like children, pregnant women and older adults
  • emphasis is needed on communication skills to talk about physical activity with patients
  • physical activity content should be included in all years of study. Theory-based learning should be the focus in early years of training, progressing to more practice-based learning in later years to support translation to practice
  • medical and health schools should also provide physical activity placement opportunities and promote participation among students so they can experience its benefits first-hand and become role models for patients
  • students’ knowledge should be assessed, as well as their competence in communicating physical activity information to patients, and these evaluations need to be done using a variety of assessment formats, like structured clinical examinations, case studies and role play
  • the different professional bodies should provide clear and concise guidance on learning outcomes for the different health professional groups and issue educational standards that clearly describe the minimum expectation for physical activity teaching within health-related courses
  • universities and medical schools should identify institutional leaders to drive this agenda and provide faculty staff with dedicated time to facilitate the incorporation of physical activity into curricula
  • course leaders should take responsibility for integrating physical activity into the curricula and develop and implement a spiral curriculum, and students should input into the education programmes' design and content.

Whilst the required actions largely lie with those involved in education, stakeholders felt that greater and faster traction may be gained through strong government leadership for this agenda.

For example, through raising the profile of physical activity within the higher education sector or by seeking to influence professional bodies to modify their current professional standards.

It would be great to see stakeholders coming together to help advance action to ensure that the healthcare workforce is equipped to promote and support all patients to be physically active, just like Hippocrates recommended so many centuries ago.

Place support for children and young people’s activity levels

According to the results from Sport England's latest Active Lives Children and Young People Survey Report, more than half of all children and young people (52.2%) aged from five to 16 are not meeting the Chief Medical Officer’s guideline of taking part in an average of at least 60 minutes of sport or physical activity a day.

The results also show that significant inequalities remain in activity levels, with Black (42%) and Asian (43%) children and young people, and those from the least affluent families (45%), still less likely to play sport or be physically active than the average across all ethnicities and affluence groups.

The outcomes are, of course, concerning, not only for the current physical and mental health and wellbeing of our children and young people, but also for their future too – if people aren’t active when they are children, they are also less likely to be active as adults.

Starting young and local

However, seeing results like these, has led the APNO and Active Partnerships network – a group of 42 organisations who are immersed in their places and that work with local communities and local partners in different parts of the country to help everyone live a more active life – to underline their commitment to working with children and young people.

It’s why we’re more determined than ever to support this key group – especially those who face barriers to be active – and to help them develop a life-long love of sport, physical activity and movement.

This week, around 100 people from across the Active Partnerships network and Sport England will be coming together in Birmingham to explore how we can better support young people through our work in place, as evidence suggests that the place where a person is born and lives has a huge influence on how likely they are to be physically active.

According to the results from the latest Active Lives Children and Young People Survey Report, more than half of all children and young people (52.2%) aged from five to 16 are not meeting the Chief Medical Officer’s guideline of taking part in an average of at least 60 minutes of sport or physical activity a day.

Place work involves Active Partnerships, along with a multitude of partners, and it's supported by investment from Sport England to dig into the detail of the specific issues and challenges that are preventing people from being active in a particular area.

This kind of work also looks at the systems they are connected to (or influenced by) in the areas that they live, and to find how best to provide support and work together to try and find sustainable solutions.

We know this approach works thanks to existing Place Partnerships (previously known as local delivery pilots) like JU:MP in Bradford, which is funded by Sport England and is supported by the Yorkshire Sport Foundation.

Among other important cross-cutting themes that will be discussed and explored, the event in Birmingham will focus on how to embed positive experiences in sport and physical activity for children and young people, the role of active environments, youth justice and health, and how we continue embedding youth voice.

Supporting the future generations

Positive Experiences and Youth Voice are two interconnected approaches.

Youth Voice is about ensuring that young people get to choose how they move and it focuses on respecting their right to have their voices heard and acted upon.

Embedding youth voice is one of the key ways that we can keep making sure that children and young people have positive experiences, because when young people feel heard, they’re more likely to continue participating in sport and physical activity.

Youth Voice has been a particular focus of the Opening School Facilities (OSF) – a three-year programme where Active Partnerships and partners supported more than 330,000 children and young people (as well as nearly 120,000 community users) to take part in physical activity sessions in more than 1,600 schools across England.

In fact, one of our OSF consortium partners, Street Games, undertook a series of Youth Voice consultation sessions with students and this research helped to provide insight around the type of activities that young people want to take part in.

So, where else can Active Partnerships play a key role?

It was good to hear that the Government wants to create the happiest and healthiest generation of young people ever and movement, physical activity and sport can clearly play a crucial role in achieving this.

So, as well as continuing our work with partners in places across England, we’re also looking forward to finding out how we can play our part in achieving this mission, as we continue supporting all children and young people to live active lives.

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