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Preventing crime from the ring

Boxing is my religion. Like all spiritual journeys it began with a moment of divine inspiration and my baptism was conducted whilst watching Muhammed Ali defeat George Foreman in “The Rumble In The Jungle”.

I grew up in boxing gyms with the sport giving me purpose, discipline and titles – including representing my country on numerous occasions.

These days it offers me the chance to inspire the next generation of boxers and to help anyone who walks through the gym door, to believe in themselves and choose a positive path in life. 

When people ask me why boxing matters so much to me, my answer is simple: it changes and saves lives.

A safe space for all

Of course, it also improves health and builds confidence, but boxing keeps people – especially young people – away from anti-social behaviour and crime, something that I can personally verify as a former Youth Justice Manager. 

With the number of proven offences committed by children seeing an increase of 4%change has never been so important and there are many ways boxing helps fight crime.

Firstly, boxing gives young people structure and boundaries.

Many of the children and young people who walk through the doors of a boxing gym – like mine in Oldham, Greater Manchester – come from difficult backgrounds and have challenging lives. 

Having little or no access to opportunities and therefore a lack of agency in the world, may result in challenging behaviours. But not dealing with these pressures means they risk spilling out onto the streets and that’s where crime starts. 

Not because young people are 'bad', but because they have nowhere positive to pour their energy into. But boxing gyms can change that, as these spaces are built on discipline, respect, routine and team spirit.

Boxing gyms offer me the chance to inspire the next generation of boxers and anyone who walks through the gym door, to believe in themselves and choose a positive path in life.

You don’t just turn up to your gym whenever you feel like it. Instead, you’re expected to train on time, plus you have to listen to your coach, and you learn that effort leads to results and that shortcuts rarely work.

These lessons transfer directly into everyday life and children who understand discipline in a boxing gym are far less likely to make reckless decisions outside it.

Boxing also teaches emotional control, becasue contrary to what some may think, this sport helps a young person understand how to control their emotions, particularly aggression, and how to think and act under pressure.

I’ve seen it first hand – children who once lashed out can calm themselves because boxing gave them an outlet for their emotions and that allows them to thrive.

The many lessons of boxing

Boxing is a good metaphor for life and can help to develop those personal and social skills that people need, contributing to tackling deep seated worklessness and low aspirations.

The sport also fosters the development of positive character, self-esteem, self-discipline, courage, perseverance and resilience.

Instead of throwing punches on the street, they hit the pads, the bags and their coach or opponent inside the ring, but always with respect to the sport’s rules, under supervision and with a reason.

Boxing also teaches respect — for yourself and for others. You shake hands, you follow rules and you learn that real strength comes from self-control, not intimidation. These values reduce crime at its roots.

Another factor that's key is the sense of belonging among those practising the sport. A boxing gym offers identity and loyalty because, at a gym, you’re part of a team.

You train together, look out for each other and you wear the gym name with pride. That sense of identity can pull someone away from a path that leads to anti-social behaviour and crime.

I’ve seen boxing change lives in Oldham and Greater Manchester, where young people that were heading toward trouble now have focus and a reason to stay on the straight and narrow, and I’ve also seen young people who had no confidence, find self-belief.

Not all these children will become a champion boxer and that's okay.

Building better lives through sport

The real victories happen when a young person chooses to stay in school, can find a job or simply chooses not to commit a crime because they don’t want to let their gym or coach down.

At our newly refurbished Greater Manchester Boxing and Development Hub, we’ve been lucky enough to benefit from Sport England funding. 

To my mind, our investors aren’t just putting money into a boxing club and community gym. They’re investing in crime prevention and harm minimisation.

It costs less to fund a gym than it does to deal with the consequences of crime and anti-social behaviour policing, court cases, prison and reform  as recent estimates place the total economic and social cost of serious youth violence at £11 billion between 2009 and 2020.

For me, boxing is more than titles and trophies, it’s about giving people a chance.

Every time a young person chooses to walk into a gym and away from 'the road', I believe that’s crime prevention in action and that’s why boxing will always matter. 

As one of the 10 boroughs of Greater Manchester, Oldham forms part of Sport England’s Place Partnership with Greater Manchester Moving and other local bodies to implement Sport England's Uniting the Movement strategy for getting people active.

I’m proud of what boxing can do to change lives.

In the words of the iconic social activist, pacifist and politician, Nelson Mandela: “Sport can awaken hope where there was previously only despair.

Every day, I get to see the truth in these great words in action.
 

Opening the river

At Fulham Reach Boat Club (FRBC), we believe rivers should belong to everyone and this year we took an exciting step forward with the launch of our new accessible rowing programme on the Thames.

What began as a small pilot called Row the Rhythm for blind and visually impaired participants and supported by Love Rowing funding, has quickly grown into a powerful learning journey for our coaches, volunteers, partners and those travelling from across London to try rowing, many of them for the first time.

This is the story of how we’re opening up rowing, what we’ve learned along the way and where we hope to go next – a journey that starts before reaching the water, because one of the most meaningful parts of the programme wasn’t actually on the river, it was the journey from Hammersmith Station.

A blind girl and a blind man touch a boat during a rowing training session in the street.

We chose to meet participants at the station to guide them safely to our Boathouse, but it became far more than a practical step.

That short journey created space for honest conversation about the barriers disabled people face, about how few accessible sporting opportunities exist and about the courage it takes to try something new when the world isn’t designed with you in mind.

These walks helped build trust before a single stroke was taken and set the tone for the kind of programme we wanted to deliver – human, patient and centred on the individual.

Slowing down to go far

Rowing coaches are used to getting people onto the water quickly, but accessible rowing requires a different pace, which brought in our biggest challenge: slowing everyone down.

For safety and confidence, the first session had to take place entirely on land.

What began as a small pilot for blind and visually impaired participants has quickly grown into a powerful learning journey for our coaches, volunteers, partners and the people who travelled from across London to try rowing, many of them for the first time.

Participants learned about the layout of the site, boat handling, water safety and how rowing feels and works before ever stepping into a boat.

At first, some were disappointed not to get onto the Thames straight away, but by session two or three  the benefits were clear as starting slowly meant that once on the water, participants felt calm, informed and ready.

Their progress was extraordinary!

A growing community of rowers with complex needs

What surprised us the most was how working in this space naturally attracted more people with complex and varied needs, far beyond our original plans.

People travelled long distances across London, and in some cases far beyond, simply because accessible rowing doesn’t exist elsewhere. That willingness to travel underlined the scale of unmet demand.

Our local partners at Action on Disability and sight loss charity, VICTA helped us understand the huge range of disabilities and access needs in our community.

That is why we chose to start by focusing on just one area of need – visual impairment and blindness – building specialist expertise before widening out.

And the appetite is growing.

What we learned: coach the person

Across the programme, one principle kept resurfacing: empathy and understanding go a long way. See beyond the disability. Coach for the individual, not for the sport.

We learned to ask different questions, to describe space differently, to adjust our language, to use one voice in busy environments and to understand what independence looks like for each person.

We also learned that accessible rowing isn’t just about equipment – it’s about culture, about slowing down, about listening and about co-creating the experience.

Building a sustainable accessible rowing pathway

We’re proud of what Row the Rhythm achieved, but this is only the beginning.

Our long-term goal is to build a permanent, specialist accessible pathway at FRBC and to fully integrate disabled rowers into our wider club community.

To make this sustainable we're:

  • recruiting a disability advisory group to inform our programmes
  • improving the accessibility of our site, including new crew room layouts and an accessible ramp to the foreshore
  • co-creating future sessions with participants, ensuring their voices shape the programme
  • working with VICTA, Love Rowing, Action on Disability and other local partners to reach people who've never had the chance to try rowing
  • raising funds to support free-to-access programmes as well as offering self-funded opportunities.

Our vision is a sport where disabled people can learn, progress and row independently and where adaptive rowing blends seamlessly into our mainstream offer.

Looking ahead

This first year has shown us two powerful truths: there is a huge untapped demand for accessible rowing and that when you remove barriers, people thrive.

Participants told us the experience was “life-changing”, “freeing” and something they've never thought that they'd be able to do.

And for us, the learning has been just as transformative and rewarding.

We now know that accessible rowing is not a niche add-on – it is essential to creating a sport that truly belongs to everyone.

The river has room for all of us and at Fulham Reach Boat Club, we’re committed to making sure everyone who wants to row can find their place on the water.

Making physical activity fun for all

At Get Doncaster Moving (GDM) we have a mission: to support the youngest in our society and their families to be as active as possible, because the benefits of moving are something that will accompany them for the rest of their lives.

It is with that mission in mind that across Doncaster, partners within our network are working together to create the conditions to help children, young people and their families build healthier, more active lives.

Through a place-based approach, the network is enabling innovative programmes, unlocking new partnerships and supporting communities to develop sustainable activity habits.

This is something we’ve undertaken as a long-term mission.

A group of poeple pose around a Pokemon ball that's been painted on park's floor.

 

Thinking outside the pitch

Reflecting on the past year, there are some stand out examples of how innovative partnerships have been the key driver behind GDM’s work to support children and young people – and their families – to move more.

Firstly, we’ve been developing new outdoor experiences to help children and families connect with local parks in different ways.

For example, GDM’s partnership with Enigma.Rooms introduced interactive digital trail games in parks across the city that engaged new and younger audiences through fun problem-solving and exploration.

The initiative was a success and contributed to Hexthorpe Park receiving the national ‘Green Space Innovation Award’ in 2025.

Then in November, and thanks to the efforts of the local Pokémon community, Doncaster was selected to host a Pokémon GO: Community Celebration event (the first place in Europe be chosen!), attracting thousands of local players and visitors.

The trails across two major parks showcased Doncaster’s green spaces while promoting movement through play.

Through a place-based approach, the network is enabling innovative programmes, unlocking new partnerships and supporting communities to develop sustainable activity habits.

GDM is continuing its work with local Pokémon Go group ‘Raiding Doncaster and beyond’ to grow this welcoming, inter-generational walking and gaming community, and encouraging new players to engage in this family-friendly activity, and to move more – particularly within Doncaster’s parks and green spaces.  

Trying something new

In sport, the ‘Free Park Tennis’ initiative started a couple of years ago in a local park to expand opportunities for children and families.

Resident volunteers have been trained as Free Park Tennis Activators to deliver free, weekly sessions to the community in two Doncaster parks, which led to one park being awarded ‘Park Venue of the Year’ by Yorkshire Tennis.

Our most recent park venue to host Free Park Tennis sessions, Haslam Park, which started in May this year, has already seen 369 attendances, with four local volunteers upskilled to deliver the weekly sessions.

This has been a fantastic opportunity for people to come along and 'have a go' at tennis in a relaxed and social setting, and it has been very popular with both children and families.

Doncaster’s place-based model played a key role in connecting partners and enabling the Active Start initiative, a programme designed for staff working with children aged 2–5.

Active Start is led by Yorkshire Sport Foundation, working in partnership with, and funded by, the South Yorkshire Integrated Care Board's Children and Young People’s Alliance. Their latest Impact Report: Giving children an Active Start is full of learnings and data.

This information is key to the training and resources they provide to early years professionals to help embed movement and active play throughout everyday learning.

This approach not only supports physical development but also communication efforts, social skills and school readiness, giving children the strongest start in life.

Doncaster’s Public Health and Early Years teams have trained as tutors, offering one-on-one support, continuing professional development opportunities and resources to nurseries, schools, childminders and all 12 family hubs, which are places for families to go within their communities to access groups and support.

Many settings have already taken part in centralised training and are now better equipped to encourage movement in class and at home.

But this is not all, because work will continue into the 2025/26 academic year as the programme develops further across South Yorkshire.          

Looking ahead, shifting the dial on children’s engagement in activity will require continued place-based collaboration.

Sustained shared learning, creativity and innovation – alongside a connected, empowered GDM network – will help Doncaster’s young people to move more, play more and thrive.

Find out more and connect with us

One dance step at a time

Silent Steppers is a joyful blend of walking, dancing and mindset coaching, all delivered outdoors through silent-disco headsets.

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

It’s energetic, inclusive and completely different to traditional indoor exercise. And so much fun, too!

A group of Silent Steppers pose by the sea after one of their exercise sessions.

What began as a personal healing tool has evolved into a community movement that people across the UK now travel to to experience.

Often taking 10,000 steps in an hour or simply letting the music lift their mood, us Steppers leave the session feeling lighter, stronger and more connected to ourselves, and to each other.

How it all began

Silent Steppers actually started during one of the hardest chapters of my life. After suffering a trauma, I found myself walking outdoors to clear my mind.

On these walks, I’d listen to music and quickly realised how the world softened inside that musical bubble.

The lyrics felt more meaningful, my thoughts slowed down and, for a short time, I could switch off from everything I was carrying on my shoulders.
 

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

With a background as a qualified dance teacher, senior mental health lead and life coach among others, and with over 25 years teaching trauma-informed approaches, I invited a few colleagues to join me for a music-assisted walk.

I chose songs that helped me heal, put on the headset mic and coached them through the session.

The effect was instant. The energy was electric. Silent Steppers was born! 

A community that keeps growing

Fast forward under a year and Silent Steppers now has hundreds of participants every week that include children, right through to our oldest Stepper aged 83.

We train in all weather – rain, wind, sun and/or coastal gales – and the tougher the conditions, the more bonded the group becomes.

Alongside our main sessions, we now run Steady Steppers, a slower-paced, mobility-friendly version designed for those with disabilities, injuries, chronic conditions or lower fitness levels.

These sessions offer the same music, the same mindset coaching and the same sense of achievement, just at a pace that feels safe and accessible for everyone involved.

The physical and mental impact across both groups has been extraordinary and participants have reported improvements of different kinds like weight loss, better fitness levels, plus better balance, coordination and confidence.

Others have mentioned being able to return to exercise after cancer treatment or joint replacements, a reduced reliance on mental health medication (always under GP guidance), stronger mobility and the ability to jog for the first time in years, and, overall, significant improvements in mood, stress levels and wellbeing.

And if all of that wasn’t enough, overwhelmingly, people describe Silent Steppers as their escape – an hour where they can lose themselves, breathe differently and feel part of something special.

The outdoors connection

Taking Silent Steppers into outdoor public spaces has created something truly magical.

We dance-walk along promenades, move through parks, train beside the sea and often stop people in their tracks who just smile when they see us.

Week after week, members of the public pause to watch us, cheer us on, take photos or even start dancing as we pass. People tell us we’ve made their day, how amazing we look or how we lift their mood. 

Many now recognise us and come back each week just to see us in action because our group's energy is infectious.

These interactions have become part of the heartbeat of Silent Steppers, and proof that movement and joy ripple far beyond the people wearing the headsets.

Challenges and what we’ve learned

I must admit, however, that with popularity comes challenges.

We only have 60 headsets, which means waiting lists of 25+ people are becoming common.

I’m also frequently asked to run sessions across the UK – and even internationally – but with existing commitments, it simply isn’t possible.

However, I’ve now excitedly trademarked licensing training that'll launch in the new year, which will create opportunities for Silent Steppers leaders in towns and cities nationwide.

There are other key lessons we’ve also learned:

  • When exercise is fun, people stick to it – many of our steppers are a year in and saying it’s the only thing they’ve ever stuck too.
  • Authenticity matters, as people connect with honesty and real stories.
  • Listening to the community and adapting accordingly is essential.
  • Music profoundly changes the movement experience.
  • Mindset coaching and Natural Language Processing (NLP) techniques amplify the emotional impact.

The future of Silent Steppers

The combination of music, scenery, encouragement and community creates an empowering, accessible and inclusive atmosphere that translates into a wellbeing experience unlike any other.

It fills me with pride that what started as a personal coping mechanism has now grown into a nationwide wellbeing model, supporting hundreds every week.

I also love that Silent Steppers is reshaping how people view exercise, mental health and community connection.

Silent Steppers is proving that exercise can be enjoyable at any age and ability. One dance step at a time.

My day, my rights

Two years ago I shared my first blog for World Children’s Day to raise awareness of children’s rights.

Whilst progress has been made in our sector, the words of a member of a newly formed Youth Advisory Group (YAG) on behalf of the Children’s Coaching Collaborative (CCC), proves there is still work to do.

He said that children’s rights are something that he heard about in primary school, but that he now only finds “in random news articles". This young man is now 16!

However, ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

And there’s an article about children’s rights in sport by Liz Twyford, from UNICEF UK, that I think is key because it highlights the subtle but important change that means putting the child first to make a difference, and the impact that coaches have on those they work with.

Supporting young people to Play Their Way

Play Their Way exists precisely to champion children’s rights in sport and physical activity.

The campaign was launched in 2023 with the idea of taking a child-first approach to coaching, to ensure that their rights, needs and enjoyment are always prioritised, so they can have a positive experience of being active.

The campaign has been gaining supporters non-stop and in September this year we celebrated reaching a milestone of 10,000 registered members.
 

Ensuring that young people have positive experiences of being active that are safe and fun, and that also respect their rights, is one of the areas we at Sport England, and a number of partners across the sector, have been advocating for in the past few years.

In a recent blog by our head of children and young people, a survey was shared to understand the range of youth voice and resources used across the sector.

Thanks to those who contributed, it has confirmed that listening to children and young people is an established priority with many brilliant examples.

However, for some, more support is needed to ensure a meaningful and sustainable youth voice practice to ensure children and young people feel included and supported to shape decisions affecting them through ongoing opportunities.   

Welcoming the Youth Advisory Group

To keep engaging and embedding the voice of young people in a meaningful way into the work of the CCC, earlier this year young people were invited to apply to join a YAG for our sector.

The initiative was led by Streetgames and saw 12 young people aged 14-19 with a range of experiences and backgrounds being 'recruited'.

Over the summer they spent time getting to know each other and understanding the role they would play as part of the group.

Within their applications, they were asked why they felt young people participating in shaping sport and physical activity opportunities was so important.

I was impressed by their thoughtful, positive and passionate responses that took into consideration not just themselves, but their peers too.

Some comments that I found particularly insightful mentioned that hearing what young people had to say is important as it “ultimately allows more young people to be able to access sport” (Poppy, 18).

That being listened to, allowed young people to have “a sense of empowerment” that made them see they’re “in control of the future” (Tasnuva, 16).

And, ultimately, that speaking out allows them to shape their own opportunities by
“influencing the accessibility and culture of sport for years to come” (Isobel, 18).

The group will be encouraged to share their experiences, views and opinions on coaching to inform the ongoing work of the CCC and will receive support to develop their own understanding of their rights. 

There are also other organisations with great initiatives to put children and young people’s views first in the sector.

For instance, the Positive Experiences Collective are hosting a range of resources and support connections to inspire advocacy for physical literacy, to help children and young people develop a positive and meaningful relationship with being active.

And the Centre for Youth Voice recently relaunched to continue to amplify the voices of young people and their impact. I recommend you check out their free online training and events on their website.

The future is young

Next month we’ll be releasing the Active Lives Children and Young People survey, covering the 2024-25 academic year.

This time we’ve introduced a new question to help us understand to what extent young people are heard by the adults delivering activity to them, which will provide a baseline to shape our work moving forwards.

This has only been a snapshot of the work we know is happening within the sector for children and young people, but we will continue to raise awareness of their rights.

For now we can all do this by listening to their voices and working with them to design and provide more opportunities to support all children and young people to be active, so they can enjoy it and gain the benefits that movement can bring into their lives both now, and as they grow into adults.
 

In the picture

The concentrated focus of Black History Month provides an opportunity to gain new perspectives through events, articles and media programming that might otherwise be overlooked.

At its best, this month should stir our curiosity and resolve as we look back at the achievements and struggles of Black people, helping us gain a fuller understanding of Black histories to strengthen our grasp of the present.

This celebration (and the round-the-clock efforts by many through the year) should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

A group of dancers hold fans as part of their routine during a session on an indoors gym.

One of the best ways we can use this month is to harness new understandings to permanently build more inclusive platforms for Black achievement and wellbeing, so if you’ve missed our series of articles this month, please do look back.

These guest blogs are all great stories that highlight examples of community leadership that push back against the status quo of erasure.

It’s vital that we recognise and celebrate this work, which truly models more local and equitable practice, shaped by communities themselves.

But what about the models in the digital world?

Black History Month should move us to action, reminding us that we don't have to accept the erasure of some people and communities as normal.

As the usage of virtual spaces increases in all areas of our lives (including work, leisure or physical activity), it’s important to push for equity online too.

But with the backdrop of ongoing online abuse and discrimination, which inhibit participation in sport and physical activity, we’re rightly focused on the importance of creating safe virtual spaces too.

However, safety is only one side of the equation because we’ve also been asking ourselves how we can use technology to improve representation.

An example of this is We Like the Way You Move, the latest phase of our award-winning campaign, This Girl Can.

Technology for good

This phase has included a push for greater visibility of Black women – as well as other underrepresented groups of women – in imagery that promotes participation by sport and physical activity organisations.

This is how it’s worked: with the help of AI, we analysed publicly-available photos that came from parks, gyms, sports clubs, community centres, swimming pools and other leisure facilities across England and sourced via Google Maps, and confirmed that – alongside other minoritised groups of women – those who look like me have been virtually erased.

I’m excited that we’ve found a way to use the power of AI to drive better representation in our sector, because at a point when we’re all figuring out how to be more purposeful in how we use technology, finding insights that we can act on in real-time to contribute to change feels like a tangible win.

This push for greater visibility marks a positive shift that has come with our strategy’s focus on tackling inequalities as we’re working on reshaping our existing efforts to collaborate with different audiences and leaders through initiatives like TRARIIS.

Having celebrated the 10th anniversary of This Girl Can earlier this year, We Like the Way You Move has also used some powerful new imagery of women who have conventionally been excluded from the picture of sport and physical activity.

These are pictures full of joy and love for movement and, at times, I’d say you can almost hear the music they’re moving to.

These images are also a great reminder that women are creating their own platforms in communities, leading change and putting their unique stamp on activities and spaces.

We hope that they will help shift mindsets and that other organisations will follow suit.

On a personal note, it’s wonderful to see references to Caribbean culture, dance and movement in the mix.

It really does make a difference to my motivation and sense of belonging when I can see parts of my identity reflected back to me.

And I’m confident that the breadth of images and ways of moving captured in the campaign will have a similar impact on lots of other women that should have always been in the picture.

Leading with our hearts and minds

Today, on World Mental Health Day, I find myself reflecting not just as the new Head of the NSPCC’s Child Protection in Sport Unit (CPSU), but as a parent, a colleague and a lifelong advocate for the safety and wellbeing of children and young people.

Mental health is not a standalone issue. It's woven into the fabric of everything we do – how we parent, how we coach, how we educate and how we safeguard.

And in my new role at CPSU, I’m committed to making sure children’s wellbeing, their mental health and voices are instrumental in our work.

One of the most impactful ways we can help with mental health is through sport and physical activity as their benefits are well-documented and include movement boosting our mood, building resilience and fostering connection.

But sport and physical activity also offer something deeply human – it gives children a sense of belonging, a place to express themselves and a safe space to grow.

The power of communication

Whether it’s a kickabout in the park or through more structured team-training, movement can be a lifeline for young people – helping them navigate the complexities of growing up and it can also help them to cope with the world’s pressures.

But the act of playing sport or being physically active alone isn’t enough.

This week we are also celebrating Keeping Your Child Safe in Sport Week, and we think that sport and physical activity are key in highlighting that parents and carers play a crucial role in safeguarding their mental wellbeing.

This safeguarding starts with a conversation, because when we talk openly with our children about emotions, stress and support, we create a culture of trust and a safety net.

These conversations don’t have to be perfect – they just have to be real and, as parents, we have to listen.
 

Whether it’s a kickabout in the park or through more structured team-training, movement can be a lifeline for young people – helping them navigate the complexities of growing up and it can also help them to cope with the world’s pressures.

When children feel safe to open up, we strengthen the parent-child bond, we build relationships rooted in empathy and understanding and, in doing so, we lay the foundation for lifelong mental wellness.

So today I encourage every parent, coach and caregiver to take a moment and ask your child how they’re feeling, what support means to them, and what actions we can do as parents and carers to help them.

We also think that as well as listening, it’s important that you share your own experiences too and that you let them know they’re not alone.

At the CPSU we have new videos and conversations starters for parents, plus resources for sports organisations to help promote a culture of listening within their organisations.

Because safeguarding isn’t just about protection – it’s about connection.

Together, let’s make mental health a part of keeping our children safe. Not just today, but every day.
 

Find out more

World Mental Health Day

Why parents and carers matter

Safe and positive experiences for children and young people are one of the five big issues at the heart of Sport England’s long-term strategy, Uniting the Movement.

Sport England has supported the NSPCC’s Child Protection in Sport Unit since 2001 and continues to invest in keeping sport safe for children.

Early experiences with sport have the power to make or break a person’s lifelong relationship with physical activity, which can affect physical, mental and social health at every stage of their life: from childhood; to teenage years; to adulthood.  

Simply put, a negative experience could turn a child away from sport, causing them to disengage and miss out on the extraordinary benefits of an active life – from being able to concentrate better at school; to having fun with their friends; to reduced anxiety; to the sheer joy of moving.

Our social value research found that active children and young people generate a wellbeing value (the monetary value that can be placed on happiness, health and life satisfaction) of £4,100 a year (for an active adult, it’s £2,500).

This shows that active children gain more from movement than active adults.

It’s also so important for their development and happiness, and with childhood obesity rising and less than half of children meeting the Chief Medical Officers’ guidelines for physical activity, getting children active is more important than ever – and parents and carers have a vital role to play here.
 

Simply put, a negative experience could turn a child away from sport, causing them to disengage and miss out on the extraordinary benefits of an active life.

We are supporting the KYCSIS campaign by asking all those who work in the sector to call on parents and carers they interact with, to think about how to support children in sport and to have open conversations about what kind of encouragement helps young people thrive.

Why those in charge matter so much

There are different reasons why parents and carers are key in their life’s kids when it comes to sport:

  • Parents and carers shape how children feel about sport. Their behaviour, language and the support they offer can determine whether sport is a positive space for their child. 
  • They know what their child needs and what kind of support they respond to. Support looks different for every child. Some want loud cheering, while others may prefer quiet encouragement.
  • Parents and carers are best placed to know what their child needs. They can then share this with coaches and leaders.

Positive support from parents and carers helps children reach their goals. So whether that is winning, a personal best, being a good teammate or simply enjoying being active, positive support from parents and carers can build a positive relationship with sport and physical activity.

The TALK steps 

There are four simple steps every parent and carer can follow to ensure their kids enjoy sport in a secure and enjoyable way – it’s what we call the TALK steps and we’d love it if you could share these with those in your network.

  • Talk to the child; listen to the child: parents and carers should ask why their child plays and how they want to be supported. Parents can use their answers to guide how they show up at training and competitions.
  • Always show respect: we encourage parents to be good role models of sports values by supporting the whole team and treating coaches and officials with respect, even when they disagree.
  • Let’s speak out: if adults are shouting insults, criticising, focusing on weight, confronting officials aggressively or pushing children into competitions that are too advanced for them, parents and carers should raise it with the club’s welfare officer or match-day official.
  • Keep sport fun: we encourage parents and carers to praise effort and progress as well as results. Offering constructive encouragement when things go wrong can help children learn from setbacks.

What about if my child is in a competitive environment?

For many parents and carers, it’s brand-new territory when turning up at their child’s first sporting event – but they must be equipped and not afraid to ask about anything they feel unfamiliar with.

Here are five questions every parent/carer should ask before signing their child up to a competition:

  • What is the primary purpose of this competition for children at this age or level?
  • How are children supervised and safeguarded during the event?
  • What expectations will be placed on my child and what support is available if they find it stressful?
  • How are selection and team decisions made and communicated to participants and families?
  • Who is the designated welfare officer and how do I raise a concern on the day if needed?

Asking these types of questions before agreeing to children taking part makes it easier for parents to recognise when something is not right.

Spotting concerns and taking action

Parents and carers know what their child needs to be their best and should be empowered to challenge or call out behaviour that could harm their child’s wellbeing.

Adults shouting from the sidelines, personal criticism of children, pressure about weight or repeated, aggressive challenges to officials are all red flags.

Parents should report concerns the club’s welfare officer or the relevant match official immediately.

If you remain worried about anything that may cause harm, contact the NSPCC Helpline on 0808 800 5000 or email [email protected].

We all have a joint commitment to ensure children and young people feel safe when taking part in sport so let’s make sure, we support parents and carers to make this happen!
 

Running, representation and resilience

Movement has always been more than exercise for me.

My first motivation was staying healthy and trying to stave off hereditary diseases like hypertension and diabetes that run in my family (and, so far, I'm happy to say it has worked!).

But movement quickly became my outlet, my reminder that I am alive, capable and able to set goals.

The power of movement

When I lace up my trainers and step outside, I am not only moving my body. I am moving through history, community and identity, and I am claiming me. I do this for me.

This year the theme for Black History Month is ‘Standing Firm in Power and Pride’, highlighting the resilience and contributions of the Black community, and I am reminded that movement has long been a form of resistance, survival and celebration for Black people.

From dance to sport, movement has always been our way of claiming space, telling stories and showing strength and, for me, running is my chosen form of movement. It gives me freedom, resilience, and connection – three qualities that shape how I live and lead.

Growing up, I saw elite athletes who looked like me on TV, but I did not see everyday women like me running.

Running was not something I thought belonged to me as an adult (child me, yes, because children always run), but the first time I tried it outside as an adult, something shifted – it was not about speed or medals, it was about finding a rhythm that was mine.

Over the years, running has carried me through joy and pain.

It has helped me navigate life’s challenges, from grief and motherhood to menopause and leadership, and it has also changed how I see myself, not as the fastest or the best, but as someone who shows up, puts one foot in front of the other and keeps going.

This year the theme for Black History Month is ‘Standing Firm in Power and Pride’, highlighting the resilience and contributions of the Black community, and I am reminded that movement has long been a form of resistance, survival and celebration for Black people.

Running has also shown me how much representation matters.

There have been times I felt invisible at races or out of place in running communities, but when I began sharing my story and weaving my Jamaican heritage into my running, I discovered others felt the same and that, by stepping forward, I could help them feel seen.

Showing the real deal

That is why I am proud to be part of the advisory board for This Girl Can.

For the Phase Six of the campaign, we have focused on showing women as they truly are: sweaty, busy, imperfect and joyful.

Not polished versions of women exercising effortlessly, but showing real women making time for movement in the midst of their busy lives.

Being on the advisory board has given me the chance to share my perspective, especially around the barriers that Black women face in sport.

From worries about hair care, to feeling unsafe in certain spaces, to simply not seeing ourselves represented, these are real issues that stop many of us from moving freely.

Phase Six is about breaking those barriers down and telling a wider story of who belongs in movement.

This new stage of the campaign is also about making sure that when women see the campaign, they see someone who looks like them, lives like them and feels like them. Because when you can see yourself, you start to believe you belong.

From local to national

In 2019, I founded Black Girls Do Run UK.

What began as a small idea, creating space for a handful of Black women to run together, has grown into a nationwide community, because we are more than a running group. We are a family!

We celebrate milestones, we share struggles and, more than anything, we create spaces where Black women can move without judgement or stereotype.

Alongside leading the community, I hold both the Leadership in Running Fitness and Coaching in Running Fitness qualifications.

These have allowed me to support runners of all abilities, from beginners to those chasing big milestones, and to bring structured, safe and inclusive coaching into our spaces.

For us, running is not about chasing times, and all about creating a memory bank, not metrics.

It is about laughing mid-race, stopping for photos and supporting each other at the back of the pack. It is about belonging.

Together in strength

Black Girls Do Run UK exists because representation matters.

Too often, Black women are absent from the imagery of running, but by showing up in our kit at races and online, we are rewriting that narrative. We are saying we are here, we run and we belong!

For me, movement is freedom. It is the freedom to be myself, to take up space and to live well in my body and during Black History Month, that freedom feels especially powerful.

We honour the struggles of those before us, celebrate the present and move with hope for those who will come after because movement connects past, present and future.

It reminds us that while the barriers are real, so is our resilience, and it proves that when women move, communities move and change becomes possible.

So this Black History Month, I celebrate movement in all its forms: the steps, the strides, the miles and the memories. Movement has shaped me, and I will keep moving, for myself, for my community, and for the generations yet to come.

No-one left on the sidelines

People might not expect Hazel, who is blind and living with complex disabilities, to enjoy skiing – but it’s an activity she absolutely loves

Hazel is a lot of fun – she’s got an amazing imagination and the warmest smile. However, because she’s blind and disabled, there have been times in her life when Hazel has been isolated and hasn’t had any opportunities to join in activities.

Amongst the many barriers preventing people like Hazel from being active is the lack of knowledge within the sports workforce to ensure disabled people feel included in activities.

A key figure for disabled people 

The 2023-24 Annual Disability and Activity Survey by Activity Alliance shows that the number of disabled people agreeing that ‘The activity leader met my needs’ has continually decreased over the past four years.

The role of the coach is crucial to the experience that a participant has in sport and physical activity.

We know it’s challenging for any coach to ensure their session is engaging for everyone in their group, so imagine working with a group of participants with complex disabilities, like Hazel.

In addition to adapting to their skill level, a coach must also consider their level of vision and hearing, their mobility and their understanding of the task.

They must ensure that both the environment and their own approach are tailored so that each participant can actively participate in the activity.

This requires changes to how a coach prepares, communicates and interacts.
 

Amongst the many barriers preventing disabled people from being active is the lack of knowledge within the sports workforce to ensure disabled people feel included in activities.

It's also important to reflect on the idea of ‘active participation’.

Any coach can deliver an ‘off-the-shelf’ session but it takes real commitment, care and creativity to develop opportunities which ensure people with complex disabilities can engage meaningfully and appropriately – in a way which supports them to achieve all the outcomes they want to achieve by being active.

Whether it’s their physical, mental or social wellbeing they are trying to improve, it’s never been more important for a coach to ensure they are meeting their participant’s desired outcomes.

Sense’s Potential and Possibility research found that 26% of people with complex disabilities report their health as ‘bad’ or ‘very bad’, compared with 9% of the general population.

In response to this data, we are determined to ensure that no-one is left on the sidelines.

We believe that everyone, no matter how complex their disabilities, should have access to high-quality opportunities that help them achieve the outcomes they desire.

Our 'person-centred' approach

That’s why our recently launched Complex Disabilities in Sport training has been designed to help coaches understand the outcomes people want to achieve from sport and physical activity and design their sessions in a way which supports them to do so.

The training was developed following consultation with Sense’s own coaching networks, as well as the wider sport and physical activity sector, who identified training on ‘How to plan sessions which are person-centred’ and in a face-to-face format, as the most desirable learning scenario.

Following plenty of piloting and tweaking, we’re now in the process of delivering these three-hour, practical and theory-based workshops across the country, targeting sport and physical activity providers who have a real commitment to utilising their newly learnt skills with a complex disabilities audience.

And we’re really pleased with the results so far, with coaches reporting on average a 30% increase in their confidence in coaching people with complex disabilities, post-workshop.

It’s safe to say that Hazel’s positive experience with skiing would not have been possible, had instructor James not taken a person-centred approach to delivery.

By understanding Hazel’s need to take things slowly, allowing her to explore her surroundings and feel supported, James created an environment in which Hazel slowly started to feel more comfortable.

We hope that over the remainder of our Sport England funded ‘Active Lifestyles’ programme and beyond, we can continue to build the confidence of the coaching workforce, allowing more people, like Hazel, experience what her key worker Tracey describes as ‘a real sensory explosion’.
 

More than just another leadership programme

I recently joined the Oxford Women’s Leadership programme to give myself space to reflect with a group of peers to sharpen my professional impact.

In our first week, we spent time examining key experiences that have challenged, awoken and shaped us as leaders, and I found myself musing on some of the hardest, most confusing times in my life and my career, as well as on some of the positive and encouraging events.

The process has already helped me grow in self-awareness and draw on knowledge about what I bring to the table, something that had been present but dormant.

This experience has fuelled my excitement about Sport England’s refreshed leadership offer – the Leading the Movement programme.

Re-thinking leadership

Over the next four years, we’ve committed to invest £5 million of National Lottery funding to support leaders to prioritise tackling inequalities within sport and physical activity participation.

I believe that this investment into coaching, mentoring and training is one of the most important investments we can make into our sector.

And this is because what we need most, as leaders operating in an increasingly complex world, is the ability to hold up a mirror to ourselves and our organisations to see where we might be contributing to the structures that hold inequity in place.

Change has to start with us and we can’t change until we’ve taken time to sharpen our understanding of our strengths and areas of growth, and until we make some intentional changes to build on our existing body of experience.

But what do we mean by ‘leaders’?

Having worked in community-led settings, I’m acutely aware that at first glance, leadership as we know it can feel exclusive, but Leading the Movement is aiming to buck that trend.

What we need most, as leaders operating in an increasingly complex world, is the ability to hold up a mirror to ourselves and our organisations to see where we might be contributing to the structures that hold inequity in place.

We know that leaders can be found in communities, in organisations of varied scales and at all levels of responsibility, so we’re committed to supporting individuals from communities and backgrounds currently underrepresented in our sector.

The programme will bring together our previous national and place-based leadership work, building a network of leaders from different backgrounds and we hope that these leaders will enrich each other's experiences and trade knowledge and insight.

There’ll be a microsite full of content that is accessible to anyone who’s interested and we’ll also have targeted support for leaders within our funded portfolios.

Tackling the challenges

Our ambition is that this won’t be ‘just another leadership programme’. Instead, we want to see a significant shift in confidence, knowledge and impact.

We know from listening to people within our sector that, especially for leaders with an explicit responsibility for driving-inclusion exhaustion, discouragement and burnout are very real risks.

We want to tackle this by creating a supportive community which acknowledges the day to day challenges of leading on the frontline and equips leaders with the skills to create measurable shifts in culture and practice.

All of this is pointed at the primary aim of our long-term strategy, Uniting the Movement, opening up more opportunities for everyone in England to experience the benefits of an active life.

And we need an army of confident, impactful leaders to make this a reality!

If you want to be part of Leading the Movement, visit its new site and check how we can support you and your team in your leadership journey.

In the meantime, why not take some time to reflect on a moment or experience that has shaped you as a leader? What did you learn about yourself that might help you rise to a challenge you’re facing today?

Visit our new site and find out more

Leading the Movement

Levelling the playing field

It’s undeniable that the Lionesses’ recent triumphs and the professionalisation of the women’s game, the strong performance of the men’s team and the fact that the number of girls watching and playing football has doubled in recent years, has made the country proud.

We know that the scale of grassroots football in England means that the sport is well positioned to influence people and communities in tackling inequalities in sport and physical activity.

So because of all of these reasons, we thought that our case study with The Football Association (FA) would be a great way to close our series of blogs.

The FA is the National Governing Body for one of the country’s most popular sports and receives significant funding through Sport England’s system partner investment.

We know that the scale of grassroots football in England means that the sport is well positioned to influence people and communities in tackling inequalities in sport and physical activity.

This funding, while a small proportion of The FA’s overall turnover, drives initiatives aimed at tackling inequalities and increasing participation among under-represented groups.

What we've learnt from football 

There are different learnings we’ve achieved from these initiatives that are also contributing to Sport England's long-term strategy – Uniting the Movement

Efforts should be made to keep girls in the sport 

Recognising the common challenge of drop-off in girls’ sports participation during teenage years, The FA developed ‘Squad’– a programme that’s designed to be a fun, non-competitive initiative for girls aged 12-14.

This model, which could be replicated across other sports, prioritises enjoyment and social connection, and aims to retain girls in football while building their confidence and leadership skills.

In addition, they have developed a new talent ID programme called Discover My Talent, shifting the way they find and support talented footballers.

The FA’s learnings from this programme highlight that moving away from a traditional approach, focused on existing clubs and academies, enables them to identify potential "anywhere, anytime."

This approach aims to identify talented players across the country, within diverse groups and at any kind of football events and sessions to broadening opportunities across different communities, resulting in more diverse talent pathways for women and girls.

The FA reports that they are seeing positive results, with increased diversity in the top talent programmes.

Increasing opportunities for disabled players 

The FA is committed to growing para- and disability football and to closing the disability gap, partly through initiatives like ‘Comets’ – a recreational program for disabled children aged 5-11 that provides fun and accessible entry opportunities to the sport.

While aiming to expand Comets and the provision of disability football, The FA acknowledges challenges such as workforce training, confidence levels of local coaches to support disabled people and logistical barriers to attending sessions – like the time and financial costs of travel – for para-athletes.

In response, The FA are providing disability training and toolkits for clubs, called Journey to Inclusion, with the aim of proactively addressing these challenges.

The FA have identified potential for cross-sector collaboration and knowledge sharing with other system partners to continue to address these difficulties, as well as using football as a hook to engage disabled people and connect them with other sports.

Investing in the workforce to reflect the communities served

As many system partners have told us, local champions have an important role for creating local change.

Recognising the need for a diverse workforce to help diversify participation, The FA is actively working to increase the number of Black and Asian coaches in grassroots football.

And by targeting specific localities and offering more coaching opportunities, The FA aims to create a coaching landscape that reflects the communities it serves.

The role of local partnerships for building a stronger ecosystem

The FA is increasingly working locally, tailoring programmes to the unique needs of different communities.

Their experience is that partnerships with community groups and schools are key to reaching under-represented groups.

Ensuring safeguarding standards when partnering with non-accredited organisations is recognised as a challenge, so they are actively supporting community organisations in developing their safeguarding processes through training and qualifications.

Looking at what's to come

The new Learning Synthesis report based on the year two evaluation report will be published soon with more insights from the ongoing evaluation.

It will also include the collective contributions that partners are making to changing the sport and physical activity system.

We hope this series of blogs have been useful and if you have any comments or questions, we'd love to hear from you, so please get in touch.

Let’s talk about clean sport

I've always loved enjoying the outdoors, being active and healthy, and throughout my life sport has had a profound impact on me.

In my 20s I had a series of strokes that left me unable to walk, but keeping active helped me heal and gave me back my identity, so I believe that sport contributes to lots of people healing when suffering life-changing injuries or illnesses.

I've been in Paralympic sport since 2012 with athletics, triathlon and cycling, and I’ve also been involved in ultra-cycling, in which athletes' endurance is tested by cycling distances of at least 200 km/125 miles.

Mel Nicholls, paralympian and member of the UK anti-doping athlete commission member, pushes her chair on a race outdoors.

There have been many highlights across my career but for me, London 2012 was a huge moment and it always will be – it was my first Games and at home!

I remember being a relatively new athlete and new to international competitions and taking it all in.

My career in athletics, plus running London marathons and then triathlons, has taken me to some incredible events and I’ve seen some amazing places from racing on the streets of Swansea to Tasmania's coast.

Remember your 'why'

I remember so clearly during competing – however I performed, and whether I got the desired result or not – that I would see young people in the crowds cheering me on and that they would light up with magic when I came over to give them high fives.

When I’m speaking with school children I love hearing their stories of what sport they do and seeing the pride on their faces when they say “I want to be an Olympian or Paralympian”. That’s what makes sport special – the legacy it holds.

One thing that I would say to every athlete is remember your ‘why’. Look back at your journey and ask yourself, why do I love sport?

When I was young, it was the pure joy of being out with friends and playing sport that made me fall in love with it. At the time I didn’t even know how much of an impact sport would have on my journey.

As youngsters, you're taught in a playground, or with your siblings, that sport is about being fair and playing fair, not cheating. There's no reason it should be any different as you grow up.

When I’m speaking with school children I love hearing their stories of what sport they do and seeing the pride on their faces when they say "I want to be an Olympian or Paralympian". That’s what makes sport special – the legacy it holds.

For me, it’s about having faith in those values and understanding them clearly.

Everyone is participating at their very best ability, showing their respect of the sport, respect for themselves, for their teammates, for their competitors and always with integrity at the core, because clean sport is about playing fair.

Creating some positive noise 

This week is Clean Sport Week – a time for focused action and awareness, as well as positive noise around anti-doping, and about empowering athletes, support personnel, families and teachers.

We want everyone to know about clean sport, the importance of anti-doping education, awareness around things like medications, supplements and what testing involves.

All of this looks at enabling athletes to come away from Clean Sport Week with a toolkit of the knowledge they need.

Clean Sport should be a normal conversation in clubs, in schools, in the family, around the dinner table... whatever that might be.

So go ahead and use the knowledge you’ve learnt from Clean Sport Week to talk about clean sport and make it routine  just like brushing your teeth twice a day.

Find out more

Clean Sport Week

Safety can be simple

After a suicide bomber attacked concert goers at the Manchester Arena in 2017, it was plain that a change was needed in how we protected people visiting public spaces.

In particular, there was widespread agreement that security and safety wasn’t just a matter for the police and emergency services; event organisers and the venues they used had to have a larger role in prevention and planning.

That realisation led to the campaign for Martyn’s Law, which is currently going through Parliament.

Officially known as the Terrorism (Protection of Premises) Bill, it will place a duty on premises and events to have security procedures in place to reduce the risk of harm if there’s an attack.

Some larger events and premises would need documented measures to reduce their vulnerability but it may well be some time before it fully comes into force as organisations and premises will need time to prepare.

As explained on ProtectUK – the dedicated website of the Home Office on counter-terrorism security information, training and materials – it will only directly apply to larger events and premises.

Yet we know that the people who want to do harm are just as capable of targeting small venues and small organisations.

Attacks on high-profile events or locations are getting harder to pull off, so how can we ensure people are protected everywhere they play, compete or train?

Luckily, we’re a society where voluntary associations have always taken responsibility to look after their people.

UK sports clubs and teams are exemplars of good practice in introducing safety and safeguarding protocols, and doing it with only the goodwill of volunteers to draw on.
 

Attacks on high-profile events or locations are getting harder to pull off, so how can we ensure people are protected everywhere they play, compete or train?

At the National Counter Terrorism Security Office we have been developing simple and easy-to-follow tools that are intended to demystify the steps needed to make people safer.

As well as working with some of the country’s biggest sporting organisations with large security set-ups, we’re conscious that security and terrorism are often the last thing on the mind of a club secretary who has to organise coaches, book referees, sweet talk parents into overseeing the car park or finding someone to collect the weekly subs.

Few people probably want to worry about having a plan to stop an intruder with a knife or think through how to manage multiple casualties caused by a rogue vehicle, but they want to know that someone has thought about the risks and that there are procedures in place.

Those procedures may be as simple as making sure you know who is coming into the building, organising the car park to limit the risk of an attacker getting up speed in a vehicle or having a protocol for getting people to safety inside a clubhouse, the changing rooms or the equipment store.

Or they might just involve regular volunteers by asking them to do a short free online security-awareness course.

Working with security experts across Government, industry and a number of national bodies, we’ve built a number of free tools on the ProtectUK website that clubs and teams are welcome to use.

You’ll find advice and resources covering subjects including identifying risks, event safety and eLearning for staff and awareness posters.

And if you can’t find what you need on our website – please, tell us. If it means that people can go about their sport in safety, we’re listening.
 

Find out more

ProtectUK

Tools to close our sector’s work gap

When looking at creating inclusive opportunities for disabled people in our sector a lot of focus falls on participation, but fairness for this group of people applies to its workforce too.

For years our Annual Disability and Activity Survey has shown disabled people as underrepresented in our sector’s workforce. 

Understanding what needs to change 

The 2023-24 edition revealed that disabled people are half as likely to see ‘people like me’ working in sport and physical activity compared to their non-disabled peers, and that only 9% of disabled people agreed they have the opportunity to become a coach or take on a role in delivering sport or physical activity compared to 24% of non-disabled people.

Off the back of these concerning figures, we commissioned a research project to explore the barriers and enablers for disabled people to work in our sector.

The final report has now been published on our website and is fascinating reading for anyone working in sport and physical activity.

Initial findings showed that there are limited sources of data and that most of the insights were very high level, identifying barriers such as negative attitudes towards disabled people. 

However, the evidence to help understand these in more detail was limited and while national disability employment statistics delved into specific impairments, these were not broken down to reflect the reality in our sector.

When looking at creating inclusive opportunities for disabled people in our sector a lot of focus falls on participation, but fairness for this group of people applies to its workforce too.

Some research considered other marginalised groups in the sport and physical activity workforce, but did not take an intersectional perspective and treated each identity in isolation.

Coverage of enablers and barriers to disabled people’s participation in the sport workforce was limited, tending to offer a wider commentary reflecting statistics, rather than personal perspectives of disabled people. Only a handful of sources provided some insights, which helped us structure the primary research design and interview questions.

Two of these were Aspire’s EmployAbility Guides and ukactive’s Everyone Can initiative.

Based on initial findings we decided to carry out in-depth interviews to understand the barriers and enablers experienced by disabled people in the professional world, and to develop recommendations that would make a real difference.

Interviewees shared personal stories with examples of both good and bad practices, including a personal trainer who had to hear that the reasonable adjustments put in place to help them do their job were perceived as ‘unfair’ by a colleague.

The need for further change

Accessible application processes, upfront information about roles or inclusive approaches to interviews (for example, choice of video or in-person) made a real difference and gave many the opportunity to consider a role.

To truly understand the reality of employment for disabled people in sport and physical activity, the report should be viewed as a whole and organisations should take a person-centred approach to ensure people can apply and remain as part of our sector’s workforce.

We published three key headline recommendations:

  • Adopt a ‘flexible by default’ approach to job roles. Normalise adaptations and consider flexibility beyond whether the employee could choose their hours to include how adjustments could be made across the wider team. For example could the disabled employee do certain tasks while a non-disabled colleague picks up others?

  • Provide advice and guidance for employing disabled people. There is a clear need for an effective source of advice and guidance for employers to turn good intentions into action and organisations should aim to create a culture that values - and is informed by - diverse voices and experiences.

  • Proactively identify and remove barriers that exist at all stages of the 'work journey'.
    In our research we tried to break down this path into different stages to explore barriers and enablers at each point, but it became clear that many challenges recurred throughout. Employers need to provide clear information about their available role using diverse and suitable communication platforms. They need to learn continually and listen to their disabled staff continually. A good way to achieve this is employing disabled consultants to identify and remove barriers through an inclusive culture.

Organisations who were seen to be committed to inclusion appealed to participants, but the main conclusion to take from the report is clear: there is still a lot of work to be done in creating equal opportunities for all and there’s an urgent need for the sport and physical activity sector to address recruitment and retention strategies.

We hope that in highlighting real-life experiences we can shine a light on both the good, the bad and on the way forward.

There is undoubtedly a desire in the sector to ensure disabled people do not have to overcome barriers to enter the workforce and we firmly believe that this piece of research could be a key tool to unlocking those opportunities.

If you want to win, you'll need to lose

Our male weight loss programme celebrated its 10th birthday in 2024 – a key milestone in its support of men up and down the UK and beyond!

MAN v FAT currently has over 8,500 men of all ages participating in its more than 150 owned club locations in England, Scotland, Wales and Northern Ireland and has seen its members lose more than 750,000 lbs of weight combined.

This year the organisation started supporting those interested in rugby with MAN v FAT Rugby and football with MAN v FAT Football, and there’ll also be new 'MAN v FAT sports' in the coming years.

Men from the MAN V FAT programme celebrate a victory after an outdoors football game.

In the early days it was really difficult to get funders and partners on board due to our bold brand name, but we  believed in our vision.

The latest NHS figures from England estimate that slightly more men (67%) than women (60%) are above a healthy weight and, according to the National Institute of Health and Care Research, only 15% of those who get weight-loss support in the UK are male, so we knew something different had to be done.

Thankfully some early adopters like Sport England and a small number of councils supported trialling a different approach.

Sport England funded 20 new clubs in areas of high deprivation, high obesity levels and levels of inactivity in regions including Newcastle, Blackpool and Slough.

This funding was to the tune of £200,000 and played a big part in us stepping up our support for men.

What’s more, while some previous funders had requested modifications like name changes, Sport England believed in the programme, the brand and how it had been put together.

In the early days it was really difficult to get funders and partners on board due to our bold brand name, but we believed in our vision.

That support enabled MAN v FAT to stay true to its honest brand and integrate gamification and collective accountability into the weigh-ins and scoring system.

For instance, members can achieve a host of bonus goals for tracking food and drink consumption, week-to-week weight loss and hitting landmarks.

These aspects help them stay engaged and to keep on track while achieving these extra points, as they want to be able to support their team and teammates to win games.

There’s a real peer-to-peer accountability to make sure success happens for their group and these fundamentals have been integral to MAN v FAT players shedding pounds at an incredible rate. 

More than a weight-loss programme

We may offer the only football programme where losers win, as those who lose weight on the scales after a game can contribute to the overall match result with their weight-loss-related bonus goals.

But it’s not just weight-loss that is proving important and beneficial for our community and how our members feel.

Physical and mental health and wellbeing improvements, peer-to-peer support and the creation of a community network are all key parts of the programme’s success and something that the users mention and value.

Many of the MAN v FAT clubs have taken their community beyond the core membership offer that our programme provides, which includes access to an online gym and a mental health platform, along with the expert support of their coach, who either comes from a health and wellbeing background, has lived experience of obesity or has lost weight with the programme.

Those ‘extra-curricular’ activities include weekend coffee-clubs, mass participation in parkrun, or community project work across the regions.

They also include additional football, with the MAN v FAT XIs programme giving those men seeking to increase their physical activity the chance to test themselves even further.

When men first join MAN v FAT, being able to play even five minutes of football is an achievement, whereas the MAN v FAT XIs programme takes them from small to full-sized football pitches in 11-a-side matches that are 28 minutes long, to 11-a-side games that are 90 minutes long!

All these options and support have contributed to us experiencing phenomenal organic growth since we were born 10 years ago: from 80 guys in 2014, to over 8,500 these days.

MAN v FAT communities now include our members' families and a range of social events evolving around our weekly MAN v FAT sessions.

Our secret? To keep our eyes and ears open so we can continuously improve and develop our offer to men who need that support in the clubs around the country.

One great example of how MAN v FAT’s communities flourish is the Warrington branch, our 2023 MAN v FAT Club of the Year.

Each week, coach Dan Edwards and his team support over 100 guys with their weight loss and wellbeing.

This care includes a broad schedule of activities to keep them engaged while looking for new ways to keep participation growing.

And with global obesity continuing to be a major challenge for everybody, MAN v FAT are aiming to remain at the forefront of the support needed for the male population and last summer they took their award-winning programme to the US to pilot MAN v FAT Soccer.

We want men to feel comfortable in our communities and to be able to speak about their challenges.

If we can do that in more towns and cities in the coming year and beyond, we know that we can make a difference.

Find out more

MAN v FAT

Enabling disabled people to thrive at work

Disabled people face significant challenges in participating, volunteering and working in sport and physical activity due to financial, physical, psychological and structural barriers.

This data has inspired a partnership programme called Recover and Reinvent between Sport for Confidence (SfC) and Activity Alliance (AA) designed to promote roles enabling people with lived experience to work in the sector.

According to the Department for Work and Pensions, in 2023 the employment rate of disabled people was 53%, compared to 82% of non-disabled people – a gap representing a difference of over two million individuals.

And disability charity Scope says that disabled people are almost twice as likely to be unemployed, with jobseekers often facing barriers at every stage of the employment ladder.

Many employers have not seriously considered the inclusivity of their workplaces and, as a result, biases or misconceptions – such as believing it’s too difficult, risky or expensive to hire disabled individuals – remain widespread.

Sharing my experience

These attitudes impact disabled jobseekers’ ability to apply and get into work every day, plus they can also create inaccessible workplaces, so this problem needs to be addressed.

I am proud to contribute to the Recover and Reinvent partnership, which works to foster positive change because for many of us involved, discrimination is not theoretical – it is lived and deeply felt.
 

Disabled people face significant challenges in participating, volunteering and working in sport and physical activity due to financial, physical, psychological and structural barriers.

In my experience a failure to make reasonable adjustments meant my health constantly worsened – I would burn out, end up bed-bound or in hospital, recover and return, only for it to happen all over again.

The pressure to turn up to work every day despite the pain, fatigue, mental strain and sense of failure I felt was intense and overwhelming. 

This negative cycle eventually reduced my capacity to stay in long-term stable employment despite all the years of training and dedication to my profession, which ended in my career and purpose in life being taken away from me.

The lack of flexibility in many professions exacerbates these challenges, which have also been further amplified by the COVID-19 pandemic and cost-of-living crisis.

I was expected to use my planning and preparation time (which is time given to teachers to allow them time away from classroom delivery to do planning, preparation and assessment-based work each week) to attend hospital appointments and had to cancel many others because they didn’t ‘fit’ within the timetable and working hours.

As a result I missed treatments and my mental health spiralled, leading to a five-week hospital stay and recovery that meant I was unable to leave the house by myself for seven years let alone consider employment.

Finding solutions together 

So the solution is clear: workplaces must adapt to ensure equal opportunities for all current or future employees.

Change is needed across the board, making job advertisements, application processes and interview practices accessible to disabled individuals.

We need to support candidates through often rigid recruitment systems to foster experiences where people feel safe and supported.

For example, in my recent interview for the position on the Recovery and Reinvent Programme I felt much safer knowing that my lived experience would be considered a strength rather than a weakness or an obstacle to being able to do the job.

Potential employers may offer reasonable adjustments for application and interviews, but are these being communicated effectively to the 10 million working-age disabled people in the UK?

Simple measures can make a big difference.

For me, it was helpful to be able to bring my personal assistant to the interview without feeling self-conscious about it.

And for my personal assistant it was great having a place to wait and to be welcomed by the interview panel and provided with a drink.

This adjustment allowed me to focus on my interview with reduced anxiety levels.

Employers face challenges in integrating disabled people into the workplace, but these are not excuses.

Barriers like inaccessible environments, inadequate adjustments, biases and a lack of understanding must be addressed.

Talent assessment organisation Chally published an inclusion quote that I really relate to:

 “The workplace is one of the best scenarios where these differences can engage, support, challenge, and inspire curiosity. Championing diversity in an organisation leads to better outcomes and greater success for individuals and teams.”

Through our partnership we are collaborating with many national partners to reduce inequalities for disabled people to challenge organisations, partners, employers and individuals to bring about lasting societal change.

And we need to acknowledge and work against negative attitudes towards disability as these disempower individuals and fuel social exclusion.

Empowered by our lived experiences, occupational therapists and peer support workers working with the sport and physical activity sector are essential to the success of the programme.

Together, we aim to create a network of individuals who will enhance opportunities for disabled people to engage in physical activity, sports, volunteering  and employment.

If you share our passion and values, please get in touch and share your experiences (good or bad) because both will help us grow.

Let’s learn together, grow together and create opportunities that foster belonging among disabled people.
 

Advocating for inclusivity at work

I have a massive passion for sport.

In the past, I’ve had challenges when trying to take part in sport and have also experienced negative attitudes by some people, so I don’t want others to have to go through the same difficulties I've faced.

I became a sports coach with Arsenal football in the community so I could help others and, following this position, I was asked to tutor with an organisation called Advocacy on their Employment Ambassadors programme.

After that I was advised to apply for my current role with Mencap, co-tutoring their Learning Disability in Sport Workshop.

A programme for disabled people in sport

This programme aims to help clubs, coaches and providers of sport understand how to support people with a learning disability to access sporting opportunities in an inclusive environment.

As part of the workshop, which was first delivered 10 years ago, I talk about my experiences - including the barriers and the challenges I face on a regular basis.

This inspires people to think about their own delivery and gets them to reflect on what they need to consider when coaching and to make new pathways for disabled people in our sector.
 

In the past, I’ve had challenges when trying to take part in sport and have also experienced negative attitudes by some people, so I don’t want others to have to go through the same difficulties I've faced.

People sometimes wonder if this kind of workshop is necessary and I think it is, because activity must be inclusive for everyone.

Those with learning disabilities face a lot of barriers to taking part in sport and physical activity, but the workshop helps people and organisations to be aware of these and how to overcome them.

According to Sport England, people with learning disabilities are also less likely to take part in sport and physical activity, but that doesn't mean they don't want to be active - they just don’t have the same opportunities to participate.

But this workshop helps to improve understanding of how to help disabled people get active.

Since the pandemic we have delivered 58 workshops across the country reaching 989 people and we'll keep working to reach many more.

People have passed on great compliments about the course, too, including the following:

‘Thank you so much for explaining everything and for the amazing practical exercises, which clearly and practically made us understand what a person with learning difficulties needs to deal with on a daily basis, and how that can affect them and how those around them (coaches and helpers) that are giving the session need to adaptable.’

So what examples of practical things can be done to help coaches and helpers to design better sessions for people with disabilities?

Take time think about the language you use.

Language that some people use in their day-to-day lives can be hard to understand for others.

So as a coach, if you need to explain how to do a particular exercise, ask yourself: 'can someone with a learning disability understand what I'm saying?'

If they can’t, how do you think that makes them feel?

So use simple language and break information down into smaller chunks and, where needed, give people enough time to understand new information.

Some people don’t know there are pathways to global competitions for people with learning disabilities.

Find out what is out there for people with a learning disability and how they can get involved.

Inclusive recruitment in our sector

So as well as disabled people being active, how easy is it for disabled people to work in our sector? We need to ensure there are inclusive recruitment possibilities.

For me, inclusive recruitment looks like people with learning disabilities having an equal chance for jobs.

When you’re in employment, you’re included in different parts of the company and you’re seen as an equal, which means you don’t get excluded.

I also think that speaking to people and understanding their training or accessibility needs is important because that helps them feel included in their workplace and beyond.

In this sense, learning disability-focused training helps employers to understand things from the perspective of someone with a learning disability.

They can then make changes to the workplace to make it more inclusive, like communicating in different ways because for instance, some people may prefer voice notes rather than emailing.

The most important thing is knowing that each person is different and will have different needs, so if we can understand those differences we can then go about helping them.

The benefits of inclusive work environments

When I think of the benefits I bring to those I work with as a tutor with lived experience as a disabled person, I think of talking about my life experiences and sharing advice to help them be more inclusive in their coaching offers.

But what’s more important is that when people see me in a leadership role, it opens their eyes to a better understanding of how people with a learning disability can and must be employed.

As an employer you don’t want to tell people’s stories for them.

Instead, working to employ disabled people helps you to better understand them and letting them tell their own stories has a massive impact and something that I think is key is for employers to think of different ways to advertise job opportunities to people with learning disabilities.

This could be word-of-mouth, contacting or visiting local organisations to present the job opportunities, or providing easy-read information about the available positions.

The easier the better.

I feel that recruiters could have better ways of allowing people with learning disabilities to fill in applications, possibly with video applications.

They could also allow voice notes or online meetings, depending on the person and their individual needs, and it's important to give people the space to have comfortable conversations and to not make interviews an intimidating situation. 

Those in charge of recruiting could offer people the chance to have support during the interview if needed and, most importantly, they should chat to disabled people like regular people, because we are!

As a leader make sure you take action  rather than just talking  and don’t make empty promises.

Help inspire others to be the leaders they want to be in their life and in their community by helping them feel like they have a fair chance and equal opportunities to get the advertised job.

If you would like to find out more about the workshop, please get in touch.
 

Amplifying black culture through athletics

Since I was 14 years old, I’ve been a sprinter and student at Track Academy, an athletics, education and mentoring charity based in the London borough of Brent. 

Being here has enabled me to develop and mature into a disciplined and hardworking student athlete. The support I’ve received in the past seven years has been crucial in helping me get through high school and sixth form.

It gave me a space to hone my talents and meet inspiring athletes, while providing the means for me to do my study and homework. Now, I combine studying at university and working for Track Academy, providing fundraising and operations support. 

This Black History Month, I’ve thought about how Track Academy’s entire approach celebrates and amplifies black history and culture – not just for a single month but all year and in every aspect. 

Most of the staff, coaches, mentors, tutors and trustees reflect the demographic of people who attend. Many of our student athletes are of Afro-Caribbean descent (49%) and are conscious of the very high proportion of black athletes who represent countries within athletics. 

Young people posing with flags on an athletics track

Due to that, students are able to experience and learn more about black history through the staff, workshops and visitor athletes.

For example, foods and music are the most basic ways that Track Academy integrates black culture and history into its events and workshops.

Come to our Open Athletics Meet in July as an athlete or spectator: the community really comes together and we have over 200 athletes, an MC plus great music and food!

360-degree support

Brent is historically known for housing many of the Windrush generation, and immigrating cultures, so we’ve had the opportunity to work with a diaspora of student athletes who represent their culture.

Culture can be seen through the colloquial speech, traditions and norms in the community and weaving through the work. Track Academy does all it can to encourage the athletes to strive for the best, by running life-skills workshops on aiming high, being creative, staying disciplined and being positive.

Over the years I’ve made many friends through the academy and I’ve been able to see the lives of many of them change for the better. The staff have supported me in all areas of need, specifically with mentors, to whom I could talk about everything else going on in my life and have some sort of extra guidance.
 

Track Academy’s entire approach celebrates and amplifies black history and culture – not just for a single month but all year and in every aspect.

Track Academy is a community-led organisation and, by using sport for development, we’ve been able to reach the community in ways that shape the future.

Through the younger generation we can see the progression of society, and by helping them hone discipline and perseverance within sport, we can guide them to brighter futures.

The academy continually celebrates black lives. The people, events, guests and mentors that it brings on board to help the student athletes are representative of the lives they impact; all its workshops and events are influenced by or involve the black experience. 

Track Academy is as inclusive and diverse as it is supportive to its student athletes. My experience has been uplifting and positive, and I’ve loved the support provided.
 

Find out more

Track Academy

Reclaiming. Building. Thriving.

Getting to where you want to be in life is not always an easy ride.  

It hardly ever is, actually, and for me it came after many years of preparation, commitment, exams and travelling. 

This year’s Black History Month theme – ‘Reclaiming narratives’ – is something that I can totally relate to through my professional journey. 

It all started in 2008 with an email from a British Triathlon regional manager, containing information from the London Development Agency. 

They were looking to train Londoners to officiate at the 2012 Olympic and Paralympic Games with official London Sport funding, which meant committing to four years of training to be able to officiate at the Games. 

What was not to like about an offer like that?!   

Definitely not a sprint

However, getting on the then Level 1 Club/Assistant Referee course – we were not called Technical Officials (TOs) back then – and into the bursary process, was not what you’d call straightforward.  

Becoming a TO requires hours of commitment and there was a lot of travelling to triathlon events, shadowing qualified race referees and writing up detailed reports, plus this was all done on paper and emails with a lot of admin that took up a great chunk of time after every event.   

Moving up to a Level 2 (regional) seemed to be a much quicker process, though. 
 

This year’s Black History Month theme – ‘Reclaiming narratives’ – is something that I can totally relate to through my professional journey.

I thought I might be on track for the Olympics, but in order to get to the next stage (national technical official, NTO) I needed to complete two years of officiating at a specific number and type of events in various roles before I was able to apply for the relevant course and exam. 

Due to work I didn’t get on to a course on time, so I had to wait four years before the next opportunity became available.  

I finally qualified as an NTO in 2018 and then embarked on a number of TO roles (all self-funded) around the world, living amazing experiences and meeting some great colleagues, some of whom became good friends. 

But to become the continental technical official (CTO) I am now, I had to do two more years of officiating at specific events and finally I completed the course and its exam in 2022/23. 

So no, I didn't get to London 2012 as an official, but I was there as a ’Games Maker’ and that was an amazing experience! 

Remembering a particular sports event

As you can see, being a TO requires a lot of commitment over a long period of time, plus you need to have resources to get to events nationally and overseas.  

Of all the events I’ve officiated, I recall one in particular: the Blenheim Palace Triathlon when BADU Sports entered their first triathlon team.   

I got chatting to them when they arrived and explained my CTO role.  

One of the BADU team was extremely surprised that I had achieved such a title and was (in her words) “in charge” of other technical officials working at the event.  

However, what made me remember this event in particular was that when I returned to my car at the end of that day I heard one of the exhibitors comment that I must be part of the security team. 

That hurt, especially as the company they worked for was one of the major sponsors for British Triathlon. 

I know, and now you know, how much it takes to get to where I am today and it all got erased by one person’s assumption. It felt wrong. 

I don’t have anything against security professionals. They do an amazing job, and a difficult one too, but it’s just not my job. So why did that person think that it was?  

Helping make the change I want to see

As I mentioned before, this year’s Black History Month is about reclaiming our narrative and I’m using this opportunity to reclaim mine – the efforts and the years of my life I’ve invested in pursuing the place I’m at now.  

But I also want to highlight some positive changes I’ve witnessed since the start of my career, like the change in the face of triathlon in the UK since I first joined the sector.  

Back in 2006 I would be the only Black/Brown person at the event, but nowadays I see more people taking part from diverse backgrounds and cultures.   

However, when you look at the UK officiating team, the number from diverse backgrounds is low (1%) and I believe I know who they all are, too!    

I continue to officiate events and it would be great to see more diversity in my professional landscape. 

As well as supporting diversity in my job, I’ve been involved with equality, diversity and inclusion as a volunteer, as a representative of the Triathlon England Council and a participant of round-table talks. 

But, while for me it is important to reclaim my narrative, I’m here to also help others build theirs. 

There is a saying "you have to see it to be it" but I believe that "you have to be it for others to see it" because if we all waited for someone to inspire us, many people would still be waiting.  

But we’re done waiting. It’s all about reclaiming, building and thriving now.
 

Find out more

British Triathlon

All I see is gold

My first Olympic memory is sitting in front of a small television, locked-in, watching US sprint legend Michael Johnson secure the historic 200m and 400m double gold at Atlanta 1996 while wearing his iconic golden spikes.

I don’t know what it was that drew me in.

Was it his unique, almost action-hero-like running style? His laser focus? His healthy disrespect for what people said was impossible? Or maybe it was just the gold shoes?

The influence of Atlanta'96

The 1996 Games were a major catalyst for my personal journey through sport, and it was also the catalyst for the transformation of the British high-performance sport system for a very different reason.

Atlanta saw Great Britain's worst performance at a summer Games since 1952, finishing 36th in the medal table with a single gold medal.

But as a nine-year-old, I couldn’t care less about the medal table. I just saw a man do the impossible in golden shoes!

Since then, the Olympics have always been special to me and at this year’s Paris 2024 Olympic Games I had the privilege of being on the leadership squad for Team GB’s Olympic preparation camp in Saint-Germain-en-Laye.

My role was to lead on all things technical-training across our sport venues, working with team leaders, coaches, athletes and city partners to ensure that all the athletes representing Team GB had the best possible training block before heading onto the village to compete.

Building into the future

Lots has changed for me since Atlanta 1996 but funnily enough, it’s still not Great Britain’s position in the medal table that drives me.

In my opinion, if you work in sport – to quote Manchester United football legend Roy Keane –  when it comes to winning or the relentless pursuit of victory, “that’s your job”.

Medals and world records may come or not, after all there are many factors you cannot control, so it’s the pursuit (not the outcome) that you should focus on.

Having worked with Team GB over the last twelve months towards Paris, when it comes to the ‘pursuit’ all I saw was gold (like the shoes, not the medals).
 

Some of the gold I saw at the 2024 Paris Olympic Games (All images © Hannibal Morris 2024)

The leadership, the athletes, the coaching, the environments, the behaviours... the complete process has been unique, laser-focussed and with a healthy disrespect for what people say is impossible.

The outcome is a testament to a finely tuned sporting system that many great people have built over the last 30 years and that many great people will continue to build into the future.

And what is Sport England doing to ensure the future is brighter than the present?

Within the talent and performance team here at Sport England, there are two objectives that guide everything we do – to achieve progression and greater inclusion.

Progression by producing higher quality athletes at every stage of the pathway and greater inclusion because pathways should be accessible to everyone with the potential to succeed at the highest level.

Of course, these two concepts are inextricably linked – quite simply, a pathway must be diverse to produce the highest quality athletes.
 

Medals and world records may come or not, after all there are many factors you cannot control, so it’s the pursuit (not the outcome) that you should focus on.

These objectives must also be considered alongside the fact that, as a nation, we are increasingly reliant on Olympic debutants to win medals: 14% in Sydney 2000 up to 32% in Tokyo 2020.

This trend also extends to Paralympic sport: 31% in Sydney 2000 up to 59% in Tokyo 2020.

Therefore, we need to be doing everything we can to ensure that debutants attending an Olympic or Paralympic Games are as prepared as possible for their first Games.

The School Games National Finals 

This is one of the reasons why Sport England recently invested £2.8 million in the upcoming School Games National Finals – one of very few multi-sport competition experiences that developing athletes will have before attending their first Olympic or Paralympic Games.

Fun fact – 118 of the Olympic athletes that competed in Paris this summer also competed at the School Games National Finals when they were youngsters. They achieved a total of 7 gold, 8 silver and 16 bronze medals for Team GB.

The 2024 School Games National Finals start today at Loughborough University and run until Sunday, 1 September.

For the last 12 months we have been working closely with our delivery partner, the Youth Sport Trust, to redesign the event to ensure it supports our ambitions across both progression and inclusion.

A series of innovations aim to help these goals:

  • a holistic enrichment programme designed to support the development of attendees as people, athletes and performers
  • deeper selection pools to ensure more young athletes from diverse backgrounds can benefit from this great developmental experience
  • for the first time, Obstacle Course Racing will be on the competition programme for Modern Pentathlon and all athletes attending the event will be given the opportunity to engage in an Obstacle Course Experience. This opportunity will offer sports a mechanism beyond their individual technical events and existing profiling techniques to explore the inter-relationship of performance and potential
  • an ambitious qualitative research programme – ‘The Aspiring Athlete Innovators' – has been developed to understand who the aspiring athlete is today so that we can better design experiences, environments and talent pathways that ensure they thrive not only as athletes and performers, but also as people (spoiler alert, my next blog will probably be sharing what we find out).

I’d like to finish this piece by shouting out everybody that made the Team GB prep camp what it was this summer… there are too many to list but you know who you are. Legends.

With the Paralympic Games underway, this Paris chapter will soon come to an end but for the athletes competing at the School Games National Finals this week, the pursuit has only just begun and I’ll be there, looking for gold (like the shoes, not the medals).
 

Building active regions for everyone

Equity, Diversity, and Inclusion (EDI) has become a key focus over the past two years at Active Oxfordshire.

Our work in this area has helped to transform physical activity and sport in the region, creating inclusive opportunities for people in most need to be active.

Thanks to these efforts we are now able to reach over 16,000 residents that are at highest risk of inactivity and we are seeing significant results.

For example, we know that in the 2023-24 period, 60% of participants on our Move Together adult programme with long-term health conditions increased their activity levels by the equivalent of 4,500 steps per day.

Making EDI everybody's business

Our main approach is fostering collective responsibility for EDI across the team by truly embedding its principles throughout the organisation.

To achieve this we offer integrated online EDI training from day one for all new team members, plus annual refreshers.

This is just one of a series of opportunities. Others are: 

  • Monthly EDI meetings to discuss internal culture and ways to make physical activity more inclusive in our communities. These include a targeted, place-based approach to increasing activity levels in highest priority areas, ensuring that our programmes prioritise residents who are facing the biggest barriers to being active.
  • Training sessions based on lived experiences to provide authentic insights into the barriers to physical activity in Oxfordshire. Our partner, MyVision Oxfordshire, offered a Visual Impairment Awareness session linked to physical activity and sport that was delivered by team members with lived experience of visual impairment.
  • Inclusive communications assessing whether our messaging may unintentionally exclude people, making our language more accessible and working with local residents to shape our messaging. For example, as a team we made the decision to use the term Ethnically Diverse Communities rather than BAME (Black, Asian and Minority Ethnic). This move came from studying the research by Sporting Equals, which has lived experience at its heart. As well as this, based on feedback from local residents, we now also use the term ‘priority neighbourhoods’ rather than ‘areas of highest deprivation’.

It's also key that our chief executive and senior leadership team lead by example and we have also removed the EDI board champion role to emphasize that EDI is everyone’s responsibility, fostering collective ownership and integration of EDI work into all agendas.

Our EDI work has helped to transform physical activity and sport in the region, creating inclusive opportunities for people in most need to be active.

To support these efforts, we’ve invested in resources – including a part-time EDI role – and introduced recruitment principles that strengthen both our hiring processes and team culture.

Using lived experience to drive change

On top of these measures, we are also in the process of co-developing a lived experience engagement policy to support individuals and communities facing barriers to physical activity by listening to their challenges and using their input to drive meaningful change.

This will be available in early 2025, so watch this space!

Our data was also showing that men were less likely to engage in the Move Together pathway so we decided to hold male focus groups to better understand how we can adapt the programme to make it more accessible to this audience.

We've also edited some marketing materials to make them more relevant to men, plus we are monitoring data to assess their impact.

Transforming inclusion in the sport and activity sector

Our EDI initiatives are already making a difference across various programmes in Oxfordshire. Some of them are:

  • embedding disability inclusion training in the Young Leaders Programme to enhance future coaches' understanding of the topic
  • delivering inclusivity training to 54 participants from 21 organisations, helping young people with additional needs engage in physical activity
  • working closely with clubs such as Gosford All Blacks  who launched Oxfordshire’s first Inclusive Rugby Network to make rugby more accessible  and Barton United, who helped five girls to complete their football refereeing qualifications in the 2023-2024 period
  • we work with a group of volunteer active ambassadors, who have lived experience of facing barriers to activity and help to develop and shape our work. An example of this is Natasha, a resident from one of our highest priority areas who now works for our team two days a week on our Active Neighbourhood community funding programme
  • one of our biggest flagship activity programmes for families on low incomes – known as You Move  now has in excess of 10,000 residents engaged, compared to 6,208 residents in the 2022-2023 period. As a result of our focus on EDI and partnerships working across Oxfordshire, 28% of participants are from a background other than White British and 25% have a disability.

Learning from the community 

We're very proud of the results of our EDI efforts and that these extend beyond Active Oxfordshire, plus we’ve also taken steps to learn from others while sharing our insights, such as:

  • convening an EDI peer-to-peer group to bring local organisations together to discuss EDI topics and share ideas every two/three months
  • collaborating with partners to develop an Inclusive Communications Toolkit for wider use across the county. This will be updated in early 2025.

We understand that our EDI journey is ongoing, and we remain committed to evolving and working with others to share learnings and strive towards a truly inclusive world where everybody – regardless of their background or ability – is able to enjoy the many benefits of being active.

If you’d like to share insights or ask questions, please get in touch.

Find out more

Active Oxfordshire

How mixed ability sport changed my life

My name is Ahsan and I want to share my story because I want more people to join Mixed Ability sports and be active, especially Asian people.

I was born and live in Bradford. I went to a mainstream school where they said I have a learning disability. I’m also partially deaf with mild cerebral palsy, which affects my balance sometimes.

When I left school, I went to a local college but couldn’t find any work and ended up staying at home every day.

Opening doors for my community

In 2008 I attended an adult class to learn about social skills and I found out about an opportunity to do sport with the Mixed Ability rugby team at a local rugby club.

My mum started to give me lifts there and take me to the training, but after a while I learned to travel independently to the ground.

I was the first Asian player with a learning disability and the first Asian playing rugby union in my community.

Two men play mixed ability rugby on an outdoors pitch on a sunny day.

Mixed Ability rugby is the same as normal rugby, apart from the fact that we don’t push each other in the scrum.

The best thing is that anybody can play.

Players have all sorts of disabilities, or none at all, and we are all teammates. It’s a real mixture of people that sometimes includes friends and family.

Since I started playing, my friend Ahmar – who initially came there to support me – has also started to play and after that, my nephew Sufiyan joined the sport too.

When I started playing Mixed Ability rugby, it was my first time playing any sport and I was a bit nervous and scared.

I was the first Asian player with a learning disability and the first Asian playing rugby union in my community.

I didn’t like getting muddy and all of that, but now I am perfectly fine with it, plus I meet new people.

My health wasn’t good when I first started playing, but I’m fitter and healthier now and I have new skills, I know what I’m doing on a rugby pitch and I have a set routine.

I led my team – the Bumble Bee Barbarians – as a club captain to the first Mixed Ability Rugby World Cup final in Bradford in 2015.

The Bumbles got to the final with my help. I even came up with the name the Bumble Bees to keep the association with the mainstream team, the Bees.

I have been on many tours including France, Spain, Wales, Scotland or Ireland, but I can’t tell you much about this, because ‘what goes on tour stays on tour’.

Taking the sport beyond the pitch

I was asked to join International Mixed Ability Sports (IMAS) as a trainer and expert by experience starting as a volunteer, but then eventually I started to be paid for my work. 

At IMAS we prepare and deliver presentations initially to different rugby clubs but now loads of new sports have started Mixed Ability teams and we now go to colleges, universities and we even train doctors.

For example, we host placements for students, we go into GP practices and train social workers, so they can help people be healthier playing sport.

I also helped make a guidebook for new clubs starting upwhich also included videos plus other easy read documents and I went to Holland to train their rugby national governing body and did a bit of coaching.

At that time, I was also learning to be a coach with White Rose Rugby Coaching.

I wanted to help people by working with people and I also wanted to have a qualification to work in rugby.

When lockdown came, I did a series of videos with IMAS to share easy ways to do exercise outside in the garden to keep fit and healthy, especially for people with a disability or long-term conditions like diabetes. 

I managed to stay connected with the audience and move the training online and Pandemic Positivity was born.

When it came to do the exams for my coaching qualification I got a scribe and extra time. I was very proud when I passed and this is my highest ever qualification.

White Rose are very pleased with me and now I have a paid job.

I am a qualified coach and can deliver multi-sports to primary and secondary schools, summer camps and sports clubs all over Yorkshire. I have even delivered a few sessions in a prison!

Being a coach makes me feel excited, it’s brilliant and I’m happy with what I’m doing plus I’m more active.

My family is proud of me and my sister and my mum are both very pleased, especially when I won the Coach Core Graduate of the Year Apprenticeship Award.

I want everyone like me to just come and try out Mixed Ability sports because there’s nothing to be scared of.

People at the clubs always welcome you, you meet different people of all abilities, plus it’s fun, you go out socially and make a lot of friends.

I also invite you to follow IMAS on social media – we’re on Facebook, Instagram and on X (formerly Twitter) – to find out what we do and get involved.

What’s talent got to do with it?

If given the choice between talent and potential, which would you go for? Think about it. We’ll come back to this later.

Most of us might be able to recall a fellow pupil, teammate or athlete who appears to subdue the opponent just by their mere presence, maybe because of their previous performance or perhaps because of a preconceived perception.

I remember taking part in school competitions and over hearing hushed whispers, pupils from other schools saying "the Black girl will win".

I was the only Black girl in the competition and hearing others talking about me like that felt strange.

Not because of the pressure of the assumption, but because of the pointing out that I was different. 

Because it’s not until it’s pointed out to you, either deliberately or via an innocent remark, whether about ethnicity, race, gender or disability, for example, that your sense of belonging to a group, a collective or a sport can come crashing down.  

The comment didn’t make sense to me at the time but it’s something that I have never forgotten and often recall when working on our talent pathway.

Breaking barriers and assumptions

I consider that assumptions on someone’s ability, based on their belonging to a particular background, should be eradicated.

Even if – like in my case – they predicted a positive outcome (they thought I was going to win!) these kinds of predictions are false.

And this falsehood is something that we want to eradicate so we can be successful in supporting national governing bodies (NGBs) and our partners in identifying and recruiting talent from under-represented groups in the UK by understanding their barriers and ultimately broaden the potential pool of talent.
 

It’s not until it’s pointed out to you, either deliberately or via an innocent remark, whether about ethnicity, race, gender or disability, for example, that your sense of belonging to a group, a collective or a sport can come crashing down.  

Talent can often be misunderstood with the assumption that a commitment to work hard is not required, the need to be disciplined unnecessary and the element of resilience, irrelevant.

Usain Bolt, otherwise known as the greatest sprinter of all time having won eight Olympic gold medals, summed it up flawlessly when he said "hard work beats talent when talent doesn’t work hard”, reinforcing the importance of dedication and perseverance in achieving success.

Our talent inclusion programme

This is because whilst hard work may count for an element of the talent pathway, so does, for example, economics, geography and fundamentally the opportunity to take part in sport in the first place. 

And so our seven guiding principles were designed to provide a strong foundation on which to build our talent inclusion strategic intent.

A system that confines itself solely to the identification of talent based on current performances (such as winners of junior competitions) will not necessarily pick up those with the most long-term potential. 

So, what do we mean when we talk about talent inclusion? 

Maybe a better place to start is what we don’t mean.

Inclusion in talent doesn't mean we have to forfeit winning medals or creating a high-performing environment, but it does mean a renewed emphasis on the culture and environment created within talent pathways so athletes feel comfortable being open about themselves.  

For example, during Ramadan, sports settings may need to adapt the training demands of athletes who are fasting, or need to pray, with conversations about how to best accommodate these religious schedule of prayers.

Inclusion in talent doesn't mean NGBs having to match the UK/England demographics of age, gender, race, religion, sexual orientation, disability and gender identity to the exact percentage.

Inclusion in talent does mean NGBs and partners should know who’s in their talent pathway and know who their wider participants are so they can understand barriers that prevent people progressing into the talent system. 

This knowledge will help our partners attract participants, develop athletes in our talent system and increase NGBs' talent pools.

I'll repeat: a system that confines itself solely to the identification of talent based on current performances (such as winners of junior competitions) will not necessarily pick up those with the most long-term potential. 

In summary, we risk missing out on potentially talented athletes and coaches unless we take a broader and more long-term view.

So talent or hard work?

And so back to the question we opened with – if given the choice between talent and potential and you can only choose one, which would you go for? 

Perhaps both, because talent by itself won’t win you first places, but hard work will.

And because talent and hard work don’t just belong in a particular protected community.

They can be found everywhere and we’ll work hard to make sure we find it.
 

How not to lose coaches and alienate children

On this day one year ago, we launched Play Their Way.

Our aim with this campaign was simple, but not small: to play a major part in creating positive experiences for children and young people by steering the future direction of children’s coaching in sport and physical activity.

This is to ensure that all children and young people – regardless of age, gender, background or ability – have equal opportunities to develop a life-long love for being active, based around the rights-based principles of voice, choice and journey.  

Driven by the Play Their Way team, who sit within UK Coaching with the expert guidance of the Children’s Coaching Collaborative, the movement has had a significant impact on the conversation around how children and young people should experience being active. 

Using its child-first, rights-based approach, Play Their Way has gained significant traction through digital channels – Instagram and X (formerly Twitter) – and within the mainstream media, with over 10 million social media engagements.

Blue-background graphic that shows a number one with a crown to celebrate the first anniversary of Play Their Way. There's also a quote that says: "It's been a real turning point for me to understand that kids can have fun and still develop the core skills they need. Focus on the fun, the rest will follow." The quote is signed by Sophie and on the bottom right we see the Play Their Way logo in white.

The campaign has also demonstrated that there is significant appetite for an alternative conceptualisation of the sport experience for children and that people are willing to engage others in this discussion, with over 34,000 resource downloads and event attendances.

A movement for coaches by coaches

The above figures paint a very positive story, so why am I struggling to accept this as a success?

The film 'How To Lose Friends & Alienate People' inspired me on the provocative title of this blog today.

Play Their Way aspires to be a coach-led movement that respects the rights of the child but, I wonder, have we really made coaches feel this way?

To date, the movement has needed to be launched mainly by organisations.

These organisations are the experts within the Children’s Coaching Collaborative and have acted as the voice for coaches.

They’ve also conducted thorough research with coaches, so it's not as if these have been ignored, but I’m still not sure whether coches feel like they fully 'own' the movement.

The question we are therefore asking ourselves now is: how are we going to create environments for Play Their Way to become coach-led?

Play Their Way aspires to be a coach-led movement that respects the rights of the child but, I wonder, have we made coaches feel this way?

I have to say that whilst I’m the one signing this blog, many colleagues have been involved in planning for the next phase of the movement, like Stuart Armstrong – Sport England’s strategic lead for workforce transformation – who succinctly captured our ambitions:

  • Start small and local: a movement is more effective through smaller local groups rather than large crowds, as people are more easily mobilised when connecting at a local level. So we aim to operate in a ‘hyper-local’ way using methods that work at the level of locally-trusted organisations such as community groups, sports clubs or local youth services. We need to start with them, leveraging their passion and equipping them with the tools to spread the message and attract others to join the movement.
     
  • Leveraging intention signalling: avoiding ‘slacktivism’ (following a movement because you agree with the principles but then do nothing about it). In our case this would be someone agreeing that child-first coaching is good, but not taking any actions such as advocating for it in their networks. We need to give supporters an opportunity to show their commitment to a shared mission and demonstrate their willingness to step up when it really counts.
     
  • Social signifiers: think Rainbow Laces or the Poppy Appeal. They both have unique and instantly recognised physical symbols to identify supporters. We feel that Play Their Way could benefit from these symbols too, as being able to recognise a child-first coach – on the field, at an event or in school – is a powerful mechanism to build movements. A badge or emblem can also raise awareness for the movement and can start a conversation on the field, as well as help create a sense of identity and pride for those already involved.
     
  • Activate the advocates: engaging the existing child-first advocates already campaigning for a more progressive view on coaching.

Looking at the future of our campaign

These tactics show that Play Their Way has to be more than a coach-only movement.

It must address structural and systemic barriers stopping many coaches to move the mission forward.

What is needed is an effectively distributed model that uses a centralised framework of resources, support and messaging combined with enabling approaches to connect people together. 

I am hopeful that if we follow through this approach we will see an empowered and inclusive workforce that feels part of something special, so more children receive incredible experiences while being active.

Find out more

Play Their Way

Personal triumphs beyond the numbers

Coach Core is a UK charity and Sport England's System Partner that uses the long-term power of sport and apprenticeships to truly change the lives of young adults across the UK who've traditionally experienced barriers, discrimination and lack of opportunities.

According to Coach Core’s Annual Impact Report, in 2023 the charity provided support to 214 apprentices across 100 employers, contributing to a cumulative total of 939 apprentices and 230 employers since 2012.

This diverse group included 33% females, 18% with learning support needs and 18% from minority ethnic groups.

The impact also reverberates beyond the apprentices, as more than 2.3 million individuals experienced coaching by Coach Core in 2023.

A triumph for all

But while numbers clearly give us an indication of our programmes’ success, it’s by listening to personal stories that we can truly understand the life-changing scope to this initiative.

A clear example is Chauncey, from Coach Core Surrey.

After leaving prison, Chauncey became a volunteer at Re N-Gage - using his own experiences to help keep other young people on a positive pathway, away from crime and antisocial behaviour.

His journey from volunteer to apprentice, and then to full-time youth development lead, is a powerful example of positive change.

For him, it is all about striving to be a positive role model and to inspire the participants of the programme to make better choices and embrace their potential.

A woman is boxing with Prince William on an indoors sports centre

And in the middle of it all, Chauncey has made significant personal achievements. All while contributing to the organisation's success.

Chauncey shares a common mission with Sport England's long term strategy Uniting the Movement, leveraging the power of sport and physical activity to connect communities, fostering better places to live and bringing people together.

Overcoming challenges

Then there’s Gabrielle, who’s part of the England Boxing National Coach Core Programme and who admits that, without boxing, she wouldn’t know what to do.

Gabrielle faces the challenge of right hemiplegia – a form of cerebral palsy that affects her muscle control and movement – but she sees this challenge as an opportunity to inspire others.
 

While numbers clearly give us an indication of our programmes’ success, it’s by listening to personal stories that we can truly understand the life-changing scope to this initiative.

The Coach Core apprenticeship gave Gabrielle the confidence to pursue her dream of working in the sport she loved, and the organisations around her supported Gabrielle to find ways to overcome her challenges.

Her hard work and determination led to her completing her apprenticeship with a distinction and securing a job with England Boxing, where she has progressed onto a Level 4 Project Associate apprenticeship position.

Gabrielle continues to use her story to inspire others, speaking in school assemblies about overcoming her challenges.

Opportunities for everybody

We also have Madi from Coach Core Leicester.

Her story reflects Coach Core and Sport England's goal to engage more women and girls from diverse backgrounds, showing how apprenticeships can spark broader societal change.

Madi works on the Women's Active projects delivering sessions for women of all ages in ethnically diverse and underserved areas of Leicester.

She also works to empower unaccompanied asylum-seeking children with their self-development, giving them the tools, skills and knowledge needed to understand the opportunities that the project can provide for them.

Madi has continued her work with Leicester City in the community after completing her apprenticeship and has moved into a full-time role where she now mentors future apprentices.

Support apprenticeships, support change

While we celebrate these victories from our initiative, we really can't ignore a concerning trend - apprenticeship numbers are declining, especially among the most disadvantaged.

The number of entry-level apprenticeships has fallen by 74% since 2015/16, and those in deprived areas have seen an 18% drop in apprenticeship stars, compared to just 2% in affluent areas.

We, at Coach Core, believe in the transformative power of apprenticeships and estimates from the Social Mobility Commission show that disadvantaged female learners with an entry-level apprenticeship qualification earn 11.6% more at age 28, compared to individuals holding a different qualification at the same level.

Apprenticeships are a powerful way to empower young people and create a more diverse workforce in the sport and physical activity sector.

And that is why Coach Core is issuing a call to action to our sector, urging the incorporation of apprenticeships – especially at entry level – into their future recruitment strategies.

So why not join our movement and shape the future? There are different ways in which you can contribute:

  • Advocate for apprenticeships – spread awareness about the impact of apprenticeships and their pivotal role in empowering young people.
  • Connect with Coach Core – explore how we can actively support you or the initiatives of your organisation.
  • Share success stories – amplify the narratives of individuals like Chauncey, Gabrielle and Madi to inspire others.

There’s so much you can do to help others release their full potential!

Help us change the lives of those facing the most difficulties to achieve everything they can.

You’ll be helping them, the sector and everyone in the community.
 

#ListenActChange

As we start Race Equality Week, it's important that we take a moment to reflect on the significance of addressing barriers to race equality.

Nelson Mandela once said: "No-one is born hating another person because of the colour of his skin, or his background or his religion."

This belief is central to our mission at the Muslim Sports Foundation (MSF), as we consider that individuals are a product of their environment and that they become exactly what they surround themselves with.  

We feel that it is important not to hide the issue of race inequality but to talk openly about it, and so we make a lasting promise to work towards eliminating it for a more equitable and inclusive society. 

This commitment is reflected in our diverse workforce, which resonates with the communities we serve and is reflective of their views and needs.

The shared lived experiences of our team members provide invaluable insights into cultural, religious and socio-economic influences on sports participation, making our approach authentic and effective.

At MSF, we are dedicated to empowering British Muslims through inclusive sport and physical activity and our vision – RIPE (reach, inspire, promote, empower) – drives us to champion inclusivity and diversity in these areas.

We aim to reach every British Muslim, inspire an active lifestyle, promote physical activity within British Muslim communities and empower grassroots communities with equal access and opportunities in sport and recreation.

A diverse but relatable organisation

The theme to this year's Race Equality Week - #ListenActChange - resonates deeply with the work we do.  

MSF is distinguished by its workforce, which is composed of individuals from multicultural backgrounds but with similar lived experiences to those we serve.

A group of women wearing veils play indoors badminton.

This shared experience is the backbone of our authenticity and effectiveness.

Our team members, having grown up in Muslim communities themselves, bring invaluable insights into the different elements that influence sports participation. 

Our commitment to listening is reflected in our extensive national community participant survey, which received over 5,000 responses.

We have a robust network of mosques and madrassahs, plus partnerships with national governing bodies, Active Partnerships and local authorities.

Our approach is rooted in the lived experience of our team members and their deep connections with family and social networks, so we act collaboratively and through empathy and understanding.

Our actions are reflective of community views and needs, based on learning, campaigns, insights and data collection focused on equity, equality, diversity and inclusion.
 

The shared lived experiences of our team members provide invaluable insights into cultural, religious and socio-economic influences on sports participation, making our approach authentic and effective.

We strive to make sure our organisation is a safe, happy and fulfilling place for our colleagues to work and benefit from a diverse culture and leadership.  

And in this environment, it becomes the responsibility of all colleagues within the organisation to help bring and implement change. 

Everyone has a part to play regardless of role or position, so we empower everyone in our organisation, regardless of their ethnicity or background, to have equal access and realise their full potential. 

More than looks

We acknowledge and appreciate racial differences, recognising and valuing differences both within and between races. 

It is important to acknowledge, however, that when we talk about racial diversity at work, we are not just talking about diversity of skin colour or physical characteristics, but differences of all kinds.

In addition, diversity incorporates various viewpoints, values and concepts.

Our mission is to unite British Muslim communities, break barriers and thrive together, ensuring equality and opportunity. 

As a fairly new organisation (we were founded in 2020), we acknowledge that race equality in the workplace is crucial and we have started to put in measures to attract a wider, more diverse talent pool to reflect the community we serve and our wider audience, by acknowledging cultural holidays, mixing up our teams and ensuring fair opportunities and equal pay.

We have identified levels of ethnic diversity within our workforce to establish any cultural barriers, which may be contributing to workplace inequalities, and so try to avoid generalisations such as ‘BAME’ and ‘South Asian’.

Instead, we refer to 'ethnic minorities' and are mindful of the usage of language and terminology in relation to race equality and wider diversity and inclusion.   

We also ensure that race equality is embedded into our vision, mission, values, strategy and business plans, plus we have ideas on what we can do to improve inclusivity in the workplace, including the aim to create a new equality and diversity policy that embraces fairness, respect and equal opportunity.  

We will ensure that we proactively train in equality, diversity and unconscious bias and have zero-tolerance of incidences of bullying, discrimination or racism towards people we work with or elsewhere.

Creating safe spaces for our workforce to speak about race, discrimination and lack of inclusion is at the front and centre of what we do and who we are.

As MSF continues its journey, we aspire to have a louder voice upstream, with more honest co-production and collaboration.

Our aim is not just to be a part of the chorus, but to play a lead role in this crucial movement towards race equality in sports and beyond.

With #ListenActChange as our guiding principle, we are committed to making a meaningful difference to the lives of our workforce and of the wider British Muslim community and to contributing to a more equitable and inclusive society.

Spot. Support. Signpost.

As Beth (not her real name) nervously went along to her first yoga class she felt she had a choice to make.

Would she trust Sophie (the yoga instructor, also not her real name) and share how her mental health could potentially impact her practice, or would she say nothing?

It takes Beth a long time to build up trust in someone and to feel able to confide in them, so she didn't say anything and just hoped for the best.

Beth is one of the people with lived experience of mental health problems who’s supported the development of our Spot. Support. Signpost. initiative that we launch today as we celebrate Time to Talk Day - a key day where we all come together to talk about mental health.

Our duty to care

With one-in-four people experiencing a mental health problem each year, many of us will experience the same feelings as Beth.

But we can change this because in many ways, mental health is just like physical health: everybody has it and we need to take care of it.

Through our Sport England system partnership, we want to build on the sector’s progress around mental health to make physical activity a safe and inclusive environment in which to participate, volunteer and/or work.

This includes this new initiative we launch today.

We’ve developed it to help anyone (from volunteers through to senior leaders) to:

  • Spot the signs someone may be struggling.
  • Support them (if you feel able to do so).
  • Signpost them to help and services.

In many ways, mental health is just like physical health: everybody has it and we need to take care of it.

It doesn’t make you a mental health expert, and nor should you be.

But we all have a duty of care to support the people around us, and Spot. Support. Signpost. gives small, everyday actions that can make a big difference.

These could be as simple as asking someone how they have been feeling since the last session, listening to what they have to say and reassuring them it’s good to talk.

And to support these endeavours we’ve created a range of bite-size assets including:

  • an animation in partnership with Buddle
  • a text message video of a conversation using Spot. Support. Signpost.
  • social media graphics
  • signposting infographics
  • lived experience blogs.

Based on lived-experiences

Most of the assets are editable, so content can be transferred into your own branding.

But this work hasn’t been led by us.

Instead, the stars of the show are an amazing group of people with lived experience of mental health problems and physical activity deliverers, who’ve shared their lived experience to shape the content we offer you on this great campaign.

As a result, the assets focus on how people with mental health problems want to be supported by physical activity deliverers.

We also worked with people who deliver physical activity to make sure the resources are relevant to their needs too.

Coaches, fitness instructors, personal trainers and volunteers have decided what assets we create and what they look like.

But we know supporting people isn’t a one-size-fits-all approach.

So we want to continue to evolve and build our Spot. Support. Signpost. initiative to be there for as many people as possible.

So if you have feedback or suggestions, please contact our Physical Activity team.

As part of the initiative, we’re also embedding Spot. Support. Signpost. into existing and future work across the sector.

It’s been embedded into UK Coaching’s Duty to Care badge to support the three million coaches in the UK.

It will also be included in CIMSPA’s forthcoming core curriculum to ensure every role in sport has a basic understanding of Spot. Support. Signpost.

And we will be integrating it into qualifications, training, resources and more.

We know that many physical activity deliverers are already doing this and supporting people in their sessions, and this was indeed the case for Beth.

In the end there was no need for worrying, as from the start Sophie (yoga teacher) was “incredible and supportive”.

She asked Beth how she could best help her during class, what to look out for that might indicate that she had dissociated, and how to ‘bring her back’ if needed.

Sophie’s support, intuition, kindness, patience and unwavering faith in Beth helped her to make so many steps forward and grow as a person.

Beth admitted she wouldn’t be where she is today without Sophie.
 

Bye Club Matters. Hello Buddle!

Happy new year! As we start 2024, we're are excited to share the launch of Buddle, Sport England’s National Lottery funded new-look programme replacing Club Matters to provide volunteers and professionals working in community sport and physical activity, the support and resources they need.

In short, Buddle is the artist formerly known as Club Matters.

Following extensive consultation with stakeholders across the sector, the rebrand, which took place at the end last year, aims to broaden the reach of our support to a wider range of volunteers - a vital group to achieving the ambitions of our long-term strategy, Uniting The Movement

A group of women smile and exercise in a gym while holding small weights.

We know that not all volunteers see themselves as being part of a ‘sports club’ and the old name had been a barrier to engage by many of them.

So Buddle is for all volunteers delivering sport and physical activity, regardless of what their gang is called and how they do it!

The rebrand programme and the building of the new website was carried out over three phases, with a great deal of information coming out of each phase of the project - some gave us new insights and some backed up things that we already knew -  but it all helped us understand our stakeholders better.

Phase one: understanding our current performance

This first step helped us realise who used the Club Matters site and how they used it. Thanks to this research we learnt that:

  • a wide range of clubs and group volunteers used Club Matters, usually people in leadership roles with multiple areas of responsibility
  • in general, the quality and depth of resources was praised as well as the quality of our workshops
  • they use it as a resource hub – solving problems as they crop up rather than for ongoing learning.
  • Club Matters wasn’t easy for everyone to navigate and lack of search function was a big detractor
  • lack of awareness of the site and difficulty finding the resources or then being unengaging were the main negatives.
     

We know that not all volunteers see themselves as being part of a ‘sports club’, and the old name has been a barrier to engage by many of them.

Phase two: understanding users and non-users

One of the things that really stood out in this phase was that, regardless of the type of organisation, motivation, focus or activity delivered, most community organisations wanted help in the same areas – finances, volunteers and participants.

For both users and non-users of Club Matters, signposting to resources and support from a trusted organisation was key, so we realised how essential it was that the new site continued to be promoted in this way.

Phase three: branding and placement

Our conversations made us realise that not all community organisations see themselves as a ‘club’ or a 'sport deliverer', as for many, providing sport and physical activity is just part of what they do and that made the name “Club Matters” unsuitable for many.

This led us to learn we needed three things:

  • a better emotional connection with volunteers and community organisers rather than just jumping straight to tasks and solutions
  • focusing on the organiser (not the organisation) in order to have a broader appeal
  • to focus on the commonality that all volunteers and community organisations have – the joy of being active and being connected to others, and the joy of giving something back to their community.

So how is Buddle different?

Buddle as a brand name is a declaration of intentions: an amalgamation of "buddy” – the role Sport England seeks to play to the organisations we support – and "huddle” – in reference to embracing each other, coming together and the collaboration required to run a club or community group.

It’s short, memorable, bold and deliberately different, and it comes with an exciting new website that has a clean and fresh look that feels a lot more fun and is easier to navigate.

And whilst it has a lot of the same great content Club Matters had, we have added in a new sections like 'Your Stories'.

This is a space to celebrate the fantastic things that organisers/volunteers do - from little wins to big projects in order to shine a light on clubs and groups, regardless of the activity they deliver.

We now also have a dedicated section on inclusion, plus we’re stitching messages on inclusion, diversity and equity into all the resources.

Plus we have been creating more content on culture and values, linking them to other topics like decision-making, recruiting volunteers and generating income.

And we’ve also added in a section on environmental sustainability.

As well as it being a big issue for us, we know many community organisations want help with this topic.

We hope you like the new site, so please have a look around and let us know what you think.

And please join us in promoting this resource to volunteers and community organisers that you work with and support.

It's very important for us to keep the conversation going, so if you want to discuss any topics or issues for inclusion on the site, or if want to share stories of the amazing volunteers you work with, please, get in touch.
 

Find out more

Visit Buddle

Power hockey – a triumph for all

I’ve always loved power hockey and played it since I was eight. 

Power hockey is the powered-wheelchair version of field hockey, which started at Liverpool's Greenbank Sports Academy in 2000.

This is the only contact sport for electric wheelchair users and in March 2021 a governing body - GB Power Hockey Association (CIO) - was born.

A disabled sport by disabled people 

It’s the best sport ever as it makes me feel like I have no disability and I can focus on just enjoying it, so imagine my delight when in 2001 I was offered to become a trustee by Gerry Kinsella, chairman of the charity and creator of the sport.

This opportunity meant I could help develop the sport nationwide, something which is key to my current role as media secretary at the charity.

I also helped organise and run power hockey’s inaugural tournament, held in May this year, at the sport’s home of Greenbank Sports Academy.

It was an action-packed day with teams from around the country competing in front of hundreds of spectators.

A group of young men and boys on wheelchair play Power Hockey indoors.

The occasion became an excellent showcase of how amazing power hockey is and it also signified the official launch of the sport, with numerous teams competing for the first time in the sport’s history.

The tournament helped in raising awareness of power hockey and we hope it’ll become a much larger national league sport with more people playing it.

The boost for the sport was such that we started four new power hockey teams through it.

The aim of the GB Power Hockey Association is to predominantly have disabled people running the charity. Currently, over 50% of our trustees are disabled, including me.

In fact, it was the disabled trustees – Gerry Kinsella, Ellie Curran and Mark Palmer – who helped to organise and run the inaugural tournament.

We also produced the Rulebook of Power Hockey and its Classification System, and Ellie and I collaborated with two physiotherapists to design the Classification System of the sport.

Disabled people need to lead in the development of disability sports, as we are the ones who are going to be playing it, plus we understand first-hand what is like to live with disability and know how important sport is for us.

Sports are a distraction from an individual's disability and an escape from the inaccessible world.

They also play an essential role in our physical and mental health as they can help the cardiovascular system, keep the brain active and provide a sense of freedom.
 

The aim of the GB Power Hockey Association is to predominantly have disabled people running the charity.

I think it is safe to say that without the role of disabled people within power hockey, the sport wouldn’t exist and I’m proud of having helped laid the foundations for this exciting and up-and-coming sport to prosper and immensely improve disabled people’s lives.

How does Sport England support our work?

Funding from Sport England has enabled the Greenbank Project, working in partnership with the GB Power Hockey Association, to promote and develop this great new sport.

The funding has aided the creation of four new hubs in England - in Chester-Le-Street, Gloucester, Middlesbrough and Burton Upon Trent - and the further development of the Liverpool hub.

The hubs - which will train teams to compete in different leagues and championships - each have eight power hockey chairs stored, ready for players to use in power hockey and power football weekly sessions.

The funding has also paid for the role of the Greenbank Power Hockey business development manager to support the development of the hubs.

The officer has introduced the games of power hockey, and sometimes power football, to the hubs by organising test sessions in each venue before the hubs start.

This figure has also developed the local partnership, which is crucial to the hubs' success and is supporting the volunteer force to run these centres.

The funding has also enabled the development of the chair themselves.

They count with a shooting mechanism that can propel the hockey ball out of the chair using two electromagnets and the players can tackle each other safely due to front bumpers, more commonly used to protect walls from forklift trucks.

The chairs are made by Powersport Engineering, a community interest company, which took over making the chairs from Greenbank in 2020.

The project has enabled the social enterprise to flourish and develop through the turbulent Covid period and has also enabled disabled people to return to playing sports after the pandemic.

Power hockey and power football players were isolated for a prolonged period during the pandemic due to their vulnerability, but the hubs enabled the players to come out and start playing sports again in a safe environment.

Sport England has also supported the sport by providing a case officer who helped shape and link the project with other key organisations.

Together, we’ve made power hockey a sport with the necessary infrastructure and workforce to thrive and one, more importantly, with a truly exciting future to look forward to.

This is something for all lovers of sport, not just the disabled community, to celebrate.
 

Female and inter faith connection through wrestling

Wrestling has undergone a remarkable transformation in recent years, with females making their mark and shattering stereotypes.

This development not only showcases the empowerment of women but it also offers a striking link to inter faith unity.

Because in a world marked by religious diversity and cultural differences, female wrestlers serve as powerful role models demonstrating that strength, resilience and shared passion can bridge the gaps of faith and belief.

Historically, wrestling was perceived as a male-dominated sport but this narrative has changed dramatically nowadays.

British Wrestling has made a commitment to working with clubs on a grassroots level to aid the shift and bring wrestling to a whole new demographic.

The Legacy Project

The formation in 2022 of The Legacy Project gave coaches and clubs the resources necessary to support and develop female wrestling in many communities across the country.

Delving into these disenfranchised groups allowed British Wrestling to see what we could do to better engage and make the sport more accessible to everyone, particularly those from ethnically diverse backgrounds.

Wrestling has strong ties to both culture and religion for many people from these communities, so projects like ours have created a space for people to connect not only with each other but also with themselves and their identities.
 

In a world marked by religious diversity and cultural differences, female wrestlers serve as powerful role models demonstrating that strength, resilience and shared passion can bridge the gaps of faith and belief.

This connection goes further than the sport and can really impact lives and spark a change in the perception of the discipline that is wrestling.

Meeting these women and learning their stories has shown us their perspectives and given us a better understanding of their hesitations and where we need to focus our energy to help them get through these barriers.

Some are Muslims, others are Christians and Sikhs, but we all come together, train and help each other in an environment that help us exercise and have a great time together.

Three main barriers that we aim to overcome with this project are:

 

The female workforce

A lack of female coaches means that we are unable to run classes in some areas and miss out on a wide range of potential athletes.

This issue was highlighted in the early stages of the project, but through our guidance, we have successfully qualified twelve coaches all over the country.

At British Wrestling, we believe that development is continuous so we have facilitated networking events, such as a focus group to share experiences and brainstorm plans for expanding our horizons.

A consistent level of communication has also been achieved between coaches to field any questions and concerns with the group so that the clubs can be better equipped.

Cultural setbacks

Female wrestlers from ethnically diverse communities in the UK face several cultural setbacks.

Traditional gender norms often discourage or limit female participation in sports - particularly wrestling and other combat sports - because cultural expectations around modesty, family responsibilities, and career choices can hinder culturally diverse women from pursuing wrestling.

Additionally, stereotypes and biases can create barriers in terms of acceptance and representation.

These setbacks highlight the need for cultural awareness, support and representation in the UK wrestling community to encourage inclusivity and provide opportunities for the culturally diverse female wrestler to thrive.

Misconceptions

There are a series of misconceptions that deter women from participating, such as wrestling considered an exclusively male sport, an idea perpetuated by historical gender biases and the lack of female representation.

Additionally the misconception that wrestling does not align with traditional notions of femininity, may deter women.

Addressing these misconceptions requires the promotion of inclusivity, the highlighting of physical benefits and showcasing successful female wrestlers who defy stereotypes. 

Working for the future generations

One of the pioneers for our project is Impact Fitness Academy's very own Coach Haniyah.

Her journey started as a volunteer but she later grew to be a core member of the team, spearheading the fierce female programme in Birmingham, taking on the role of the head coach and even expanding to help set up projects in other areas.

Another name to look out for is Coach Whabna. She is part of Bahja Initiative, an Islamic faith centre aiming to bring about a positive change in the Lancashire community of Accrington, by including wrestling as part of their mosque curriculum, making it easily accessible.

They have 75 girls participating on a weekly basis.

She is a true role model, working hard to help young girls from a range of ages and reaching some of the most deprived areas in the UK, with Accrington being ranked in the bottom 2% of neighbourhoods based on multiple deprivations. 

It's clear that wrestling permeates multiple areas of life and that it’s not just limited to the sporting sphere, but has the potential to penetrate religion also, evidenced by the incredibly successful Bahja Initiative.

So, with further exposure to wrestling for the general public by the work done by British Wrestling and The Legacy Project, we can squash these barriers and move towards a future where wrestling has a place in the lives of all.
 

Find out more

British Wrestling

The need for Street

As a young boy growing up all I wanted to do was play cricket 24/7.

Every night I would play for hours in the garden with my older brother until my mum dragged us in for smashing the ball against the garage door one too many times.

One day, my dad signed us up at a nearby club and started paying the required membership fees for my brother and I. Then he got us the latest kit and expensive bats to ensure we had the best possible chance of being the best for our matches.

A group of men wearing Chance to Shine Street t-shirts stand on a circle huging each other and smiling.

Only many years later did I find out that he had taken out several loans over the years to ensure we got everything we needed and to ferry us around to matches, and that all of that had put financial pressure on the family.

There were no alternative free cricket offers available such as Street when I was growing up, and I really wish there could have been because, if that had been the case, we would have been able to access a fun form of the game that Chance to Shine Street is able to provide nationally today - but without the economic burden that sometimes comes with the sport.

More than cricket

Chance to Shine Street is more than just a cricket initiative; it's a bridge that connects diverse communities, fosters inclusivity and celebrates the spirit of unity.

This Interfaith Week we thank Sport England for celebrating the invaluable contributions of our organisation in bringing cricket to more than 8,000 young people annually who traditionally face barriers to sports participation, through just under 300 individual projects in the top 30% most deprived areas across the country.

With 74% of participants not affiliated with traditional cricket clubs, Chance to Shine Street is changing the game and using the power of cricket to drive social change.

I am extremely lucky to be part of the team being able to drive the cause, because the programme is extremely vital to many communities right now.

With the ongoing cost of living crisis, we are able to provide a free and accessible platform for young people to embrace the sport through weekly sessions that result in strengthening the bonds between different faith groups, contributing to social cohesion and personal development.

Through my regular project visits around the country, I’ve been able to see first-hand that young people may venture into an initial session without any prior knowledge of cricket, with no equipment, nervous and often without family support, but end up leaving the session wondering why they hadn’t come sooner.

Bringing communities closer

During Interfaith Week, Chance to Shine Street takes pride in celebrating the diverse faith communities that make up the fabric of our society, providing a platform where young people from different religious backgrounds can come together, share their experiences and forge new friendships.

This collaborative spirit echoes the essence of this week, which promotes interfaith dialogue and understanding.

Across our projects, 78% of participants are from a diverse background and participants learn not only about cricket but also about respect, empathy and the values that unite us all.

This fosters an environment of mutual acceptance and coexistence, which extends far beyond the cricket pitch.

At the heart of our mission is the belief that every child, regardless of their background or circumstances, should have the opportunity to engage in cricket on a weekly basis.
 

Chance to Shine Street is more than just a cricket initiative; it's a bridge that connects diverse communities, fosters inclusivity and celebrates the spirit of unity.

By eliminating key barriers such as financial status and prior experience, Chance to Shine Street levels the playing field and this inclusivity promotes aspiration among young people, encouraging them to dream big and aim for the stars.

As we mentioned before, one of the most remarkable aspects of Chance to Shine Street is its ability to bring people together.

The programme promotes social cohesion, fostering unity among individuals from various backgrounds and faiths.

This is exemplified in things like our Croydon Street project in Surrey, where coaches speak up to five different languages to ensure effective communication with participants from all different backgrounds.

This commitment to inclusivity not only breaks language barriers but also builds trust and understanding among different groups that results in an amazing, welcoming atmosphere for all involved.

Chance to Shine Street is about shaping the future of young people, promoting social cohesion and celebrating diversity during Interfaith Week, and beyond.

By breaking down barriers to participation, supporting mental health and education, and creating opportunities in underprivileged communities, Chance to Shine Street embodies the spirit of inclusivity and empowerment.

It is through programmes like this that we can truly build bridges of understanding and unity.

So, this Interfaith Week we’ll continue to celebrate the transformative power of cricket in bringing people together, regardless of their faith or background, to embrace the shared love of the game and, ultimately, to foster a brighter future for all.
 

Find out more

Chance to Shine Street

People making a difference

People. When I think about sport and physical activity, my mind is always on the people that are supporting others to be active.

That might be a coach, a friend, a lifeguard or perhaps a receptionist that sets you on your journey to accessing a class.

Without them, sport and physical activity could not happen.

No more acutely was this so than during the Coronavirus pandemic and the passion of millions of people that enabled sport and physical activity to return; a passion that remains to this day among those who continue to give up their time and/or dedicate their careers to help others be active.

Celebrating the positive trends

The latest data around the workforce from the newly released Workforce Insight report from CIMSPAUK Coaching’s ‘Coaching in the UK’ report and our very own Active Lives reportare all showing shoots of positivity, such as an increase in trust and confidence of coaches and a strong demonstration of the transferable skills developed by working in our sector.

Through all of these we are seeing the number of people involved in volunteering, coaching and employment through sport and physical activity recovering and, in some cases, even beginning to grow.
 

When I think about sport and physical activity, my mind is always on the people that are supporting others to be active.

This gives us some confidence in the effectiveness of the government’s retention schemes through the pandemic and the impact of the re-training and deployment efforts that were so central to supporting the workforce in being able to deliver again.

Key to all of this was our investment; Retrain to Retain, which we used to support CIMSPA, EMD UK and UK Coaching to minimise the loss of the skills and experience needed as we moved people from lockdown to recovery and movement.

It is encouraging to see that increased emphasis on skill development. But whilst there are common skill sets, we need to increase our understanding and support of the different abilities and talents required for different roles, and how these manifests themselves within a place.

This very much aligns with taking a place-based and community-led approach to enabling sport and physical activity to happen, as they ensure the workforce has the right skills and opportunities to answer its local needs.

This is something that is at the very core of our commitment within our long-term strategy, Uniting the Movementbut it’s also critical in our recent investment into CIMSPA with the establishment of the Local Skills Hubs, driven by local organisations and the workforce.

The challenges ahead

We are still seeing a real lack of diversity within the workforce, showing that we still have some way to go in our ambition to be truly reflective of society and the places in which we live and work.

Commitment to change means taking action and recruiting more people from diverse and under-represented backgrounds into senior and management roles, as this will contribute towards our mission to encourage more of the population to move more.

The lack of diversity across age, gender, disability and ethnicity is also more acute among occupations in our sector than those across the wider UK economy.  

For example, 13% of the sport and physical activity workforce report having a disability, compared with a national average of 16% across all occupations, and 87% are white British compared to 77% of all occupations.

While the report recommends building better talent-retention strategies and clearer career pathways, these efforts need to be looked at through the lens of the lived experiences of people under-represented in our workforce so we can understand and respond to the specific challenges they face.

We must also guard against complacency when it comes to the millions of sports coaches who provide activity sessions for others.

Our own consultation with coaches and instructors across the sector showed worrying signs of a workforce that is feeling undervalued, overwhelmed, demotivated and unsupported by the increased demands of their role.

We need to provide better support while, at the same time, ensuring every coach can be properly identified as being ‘safe to practice’.

Put simply, we must collectively make a stronger effort to engage, involve and empower more people, from more places, to be part of the workforce and make the space much more open and accessible to all.

From all of this, I have hope that we are moving in the right direction and that shoots we see now can soon blossom.

But we cannot take the sport and physical activity workforce for granted and we must ensure we give great experiences, support, opportunities and recognition to all of those that enable others to be active.
 

Notes

The CIMSPA Workforce Insight report and data covers the UK and the workforce in England makes up the majority of the UK workforce, so the trends, positives and challenges identified in the workforce insight report and this blog apply to England.

However, the data for England only is available here:

Find out more

CIMSPA Insight Hub

Stop black women and girls missing out on sport

Recently, we at Women in Sport have been exploring the devastating statistics from Sport England's latest Active Lives' Surveys around black girls’ participation in and enjoyment of sport.

These numbers paint a depressing picture, as only 36% of black girls in England are meeting recommended activity levels, compared to 48% of white girls, and in the past five years the number of black girls saying they enjoyed taking part in sport and physical activity has plummeted from 50% to 39%.

This sudden and worrying decline in enjoyment amongst black girls is heart-breaking because for me, sport has been a real joy and backdrop to my life for as long as I can remember. 

Shereen poses with her team and friends outside the stadium

During my school years, my love of sport and exercise fueled me and taught me to manage my time and juggle it with my studies, a skill I’ve carried throughout my working career.

On top of that, sport has always provided me with a great sense of freedom and helped me to keep positive.

Different experiences

However, even before I went away to university, many of my female peers had stopped participating in sport so all the team experiences I'd once enjoyed became impossible, unlike for my brothers.

For them, weekly football practice and games were never questioned. These were almost a weekend ritual.

They didn’t need to justify why they wanted to play, worry that there weren’t going to be enough players for a team or about finding a suitable place to play that wasn’t already dominated by men’s five-a-side games.

I did keep running though.

At university, in a predominantly white community in the north of England, I was away from home and suddenly much more aware of my difference.

I was facing adversity and, in all this, I was also missing sport as my source of joy.
 

This sudden and worrying decline in enjoyment amongst black girls is heart-breaking because for me, sport has been a real joy and backdrop to my life for as long as I can remember. 

I looked for sport opportunities but I found sprinters were a rare breed and I didn’t feel like putting myself forward to be selected for the team sports as I was concerned I wouldn’t fit in.

I wonder how this experience might have been for my brothers - would they have felt so alienated? Or would the men's team sports have naturally swept them up as potential talent? I’ll never know.

But in my case, I was limited to gym-based activities and my motivation and passion started ebbing away.

During this challenging time I missed the sisterhood and the support network it provided – something that I now value deeply.

Thankfully, after university and several years away from sport, I decided to dip back into athletics and the feelings I had long missed just came flooding back.

Once again, I thrived on the sense of belonging, the socialising, the motivation, and the familiarity of those around me, plus the cold and rainy winter training sessions, which I can’t say I missed but were definitely character-building and a source of camaraderie.

Funnily enough, I remember telling my first athletics coach that I wasn’t sure how long I wanted to train for but then it went from a hobby to a habit of a lifetime.

Helping me to keep the joy

All my coaches have been supportive and empathetic as I navigated life as a teenager through to adulthood with various challenges, experiences and responsibilities along the way.

Struggling to balance their lives with being active is often a challenge for girls and why it is so important to ensure they have the right guidance and support to embrace activity and experience the joy that I have.  

Being an athlete is a lifestyle which requires time, energy and commitment, but it has taught me discipline and focus, and how to overcome failure and build resilience.

Through all of this I’ve learned to enjoy the journey and it’s formed a big part of my identity.

I have had the opportunity to travel and work with fantastic coaches, therapists and athletes representing my club and county, running at national competitions and in recent years, as a GB Masters athlete.

The opportunities are vast and that’s why no girl should ever be made to feel excluded.

I’m fortunate that my training environment has always been diverse and open to all, embracing people from all walks of life and abilities. My safe space.

But I know it isn’t that way for everyone.

Far too many women still face discrimination and negativity in sporting settings and this must change.

Sport has allowed me to celebrate some of the greatest achievements of my life and seeing so many inspiring and influential black women in sport and their contributions is empowering and shows what we are capable of.

And while Black history may seem like a thing of the past to some, it lives through us every day as the past connects the present and future.

It is important to recognise that all women need a voice and a chance to be represented by someone who looks like them - and Black History Month helps by providing a platform and celebrate these women.

I am truly fortunate to be surrounded by many beautiful and brilliant black women and I salute my sisters by celebrating our community.
 

Find out more

Women in Sport

We don't talk about mental health

Have you ever tried to talk to someone when you know things aren’t right? It's so difficult. You don’t want to seem pushy, inconsiderate or nosy. 

And if that someone is a young person, things can get even trickier so, in my experience, it’s best to not ask. Here’s why.

I’ve always been active and interested in sports and when I was in secondary school, I met Nana Badu. He was my PE teacher at first, but later became a mentor to me.

At around 16 I started volunteering and shadowing him during basketball sessions and summer camps for his organisation - BADU.

Later I went to study International Relations at university, which I quickly learned wasn’t the path I wanted to continue down after I graduated.

A group of kids relax while sitting on the floor outdoors

Instead, I’ve always had a passion for sport and a need to interact with people in different environments, so I knew the sports industry was for me and, after graduating, I went back to BADU where I joined their media team and became head of basketball.

BADU puts young people and families first and uses sport as a vehicle to educate, empower and uplift them by providing opportunities to grow.

Their attitude to the development of global majority – a term referring to people who are Black, Asian, Brown, dual-heritage, indigenous to the global south, that are, or have been, racialised as 'ethnic minorities' –  communities as well as their background in sport, made it the right fit for me.

We work to break down barriers typically faced by inner-city, global majority communities (financial, educational, social…) so they can thrive in sport and in other areas of their lives.

Have you ever tried to talk to someone when you know things aren’t right? It's so difficult. You don’t want to seem pushy, inconsiderate or nosy.

The link between sport / physical activity and mental health has been proven many times, more recently by Sport England’s latest Active Lives Children and Young People Survey.

The survey shows that levels of physical activity among children and young people have returned to pre-pandemic levels, which is great, but unfortunately this isn’t the case for everybody.

Many global majority children and those from less affluent communities are still behind in this area – a problem we keep working to tackle.

The holistic approach we take to developing young people makes it easier for us to interact with them and allow them to feel comfortable in the environments we create.

These young people are mainly between five and 18, and sport is a big factor in breaking down any initial communication and familiarity barriers they may have.

From my experience, every young person is different, but many deal with issues they’re rarely comfortable to share.

Many of the young people we encounter are from underserved communities, single-parent households or have learning difficulties / mental health problems. In most cases, all of the above.

As they get older and begin to understand their disadvantages more, they build up emotional walls that can hinder their development if left untreated.

What’s important is that when we do see these barriers, we don’t force the issue of breaking them down.

Engaging through sport

I’ve found teenagers are more likely to be comfortable with talking about their problems if you show genuine interest in all the small things in their lives; a recent exam, their favourite artist, or just how their weekend was.

So, I always make sure I do just that at the beginning and end of every session I run individually or with a group.

Our age also plays a role in this.

A big problem is that a lot of the adults in their lives are seen solely as authority figures. Not as people they think they can relate to, so it’s common for us to hear parents, teachers and even social workers say that their child / student listens to us more than them.

So as leaders, we make young people understand that we aren’t here to judge or put any pressure on them. That allows us - after a few weeks or months of getting to know each other- to start to understand the real issues they’re dealing with, and that for the most part they just need guidance.

The sporting environment we do this in makes our jobs a whole lot easier. We are coaches and we do have to make sure that our sports sessions are fun and engaging.

Naturally, team sport begins to break down communication and comfort barriers. When you pair this with our approach of developing the ‘whole child’, the results and development we aim to see with our young people come much quicker.

We all want to be the best we can be for the people close to us, but that constant weight can really affect children and young people.

So I never ask “what’s wrong” or begin any conversation from a negative perspective but from a general one.

For us, it is not about being the best all the time. It’s about coming together to be active and have fun. To be there for our young people so they know that if they want to talk, we’ll be there for them.

Find out more

The Badu Way

Digital skills: more than just switching devices off and on again

At the end of last year we blogged about our concerns of the digital divide’s impact on sport and physical activity – a risk of digital technology leaving some people behind because of a lack of access, connectivity and the skills needed to use it.

But that’s not to say we don’t value digital and the benefits that it can bring to our sector.

Following the recent release of UK Active’s Digital Futures 2022 report, we thought it timely to examine the state of digital skills in our sector.

Professor Stephen Hawking once said: “Whether you want to uncover the secrets of the universe, or you just want to pursue a career in the 21st Century, basic computer programming is an essential skill to learn.”

We may not need to know every detail about coding, but I do believe that to run an organisation in the modern world digital skills are essential.

Digital skills, in this instance, cover the day-to-day use of systems and software as well as relevant pockets of advanced skills to design, innovate, and build end-to-end new products and services that will enable people to access and enjoy sport and physical activity.  

How big is the digital skills gap in the workplace?

The UK Digital Strategy 2022 estimates that the digital skills gap costs the UK economy £63 billion per year in gross domestic product and this gap is expected to widen.

Many businesses cite the talent shortage as the single biggest factor limiting growth, and I would say our sector is experiencing a similar challenge.

We may not need to know every detail about coding, but I do believe that to run an organisation in the modern world digital skills are essential.

If these estimates are correct, organisations stand to gain thousands of pounds and hours through improved efficiencies and productivity, supporting long-term financial sustainability, and increasing the pace of improving customer experiences.

In a sector like ours, the support and goodwill from volunteers and participants may make these benefits less obvious, but they are not to be overlooked.

How ready is our sector?

We're building a picture of the digital skills across our sector and a valuable starting point is understanding an organisations digital maturity.

The Digital Futures 2022 report is now in its second year and it is hugely positive that twice as many organisations completed the digital maturity tool, a total of 93 leisure operators ( approximately 1,800 sites and 4.5 million members being represented).

Overall, the findings suggest that the average digital maturity score for the leisure operators is 51%, with 85% being the highest score and 10% as the lowest.

Although it’s worth remembering these are self-assessed scores and there aren’t prizes for the highest, they still provide us with opportunities to learn and understand more about improving digital capabilities and culture, processes and systems, services and experiences.

An insight that stood out about the sector right now, is that the perceived benefits of digital are very high, with 91% of respondents saying that digital helps increase participation in sport and activity.

A group of kids listen to the instructions of their coach, who's showing them something on their tablet

However, becoming a digital organisation and achieving these benefits is hard. Even laying down the direction is a challenge, as 42% of respondents do not have a digital strategy and only 15% said they had one that’s up-to-date, complete, ambitious, and supported with a roadmap.

Clearly building digital skills is a route to improved efficiency and productivity, but in the current economic climate and talent market it is a challenging prospect.  

How do we close the digital skills gap in 2023?

Perhaps we can’t solve all our digital challenges at once, but knowing more about where your organisation is on its journey to digital transformation is a valuable starting point and the Digital maturity tool is here to help with that.  

There’s always the question, are we devoting enough time and effort to training? I think learning about digital skills is a sure bet. As W. Edwards Deming reflected: “What if I train them and they leave? What if you don’t and they stay?”

Investing in your workforce will only make their day-to day experience better while helping the overall results of the organisation. Everybody wins!

So, while there’s more to digital skills than switching our devices on and off with the hope that they’ll work again  to be fair, sometimes they do! - the good news is there are plenty of resources to help in case they don’t.

Useful resources

Here are some useful resources to help boost digital skills in your organisation:

Add digital skills programmes relevant to all sectors that are worth exploring:

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