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One dance step at a time

Silent Steppers is a joyful blend of walking, dancing and mindset coaching, all delivered outdoors through silent-disco headsets.

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

It’s energetic, inclusive and completely different to traditional indoor exercise. And so much fun, too!

A group of Silent Steppers pose by the sea after one of their exercise sessions.

What began as a personal healing tool has evolved into a community movement that people across the UK now travel to to experience.

Often taking 10,000 steps in an hour or simply letting the music lift their mood, us Steppers leave the session feeling lighter, stronger and more connected to ourselves, and to each other.

How it all began

Silent Steppers actually started during one of the hardest chapters of my life. After suffering a trauma, I found myself walking outdoors to clear my mind.

On these walks, I’d listen to music and quickly realised how the world softened inside that musical bubble.

The lyrics felt more meaningful, my thoughts slowed down and, for a short time, I could switch off from everything I was carrying on my shoulders.
 

Picture a mixed group of around 50 people moving along seaside promenades, parks and coastal walkways – everyone listening to the same uplifting music while receiving real-time encouragement, positivity and coaching through their headphones.

With a background as a qualified dance teacher, senior mental health lead and life coach among others, and with over 25 years teaching trauma-informed approaches, I invited a few colleagues to join me for a music-assisted walk.

I chose songs that helped me heal, put on the headset mic and coached them through the session.

The effect was instant. The energy was electric. Silent Steppers was born! 

A community that keeps growing

Fast forward under a year and Silent Steppers now has hundreds of participants every week that include children, right through to our oldest Stepper aged 83.

We train in all weather – rain, wind, sun and/or coastal gales – and the tougher the conditions, the more bonded the group becomes.

Alongside our main sessions, we now run Steady Steppers, a slower-paced, mobility-friendly version designed for those with disabilities, injuries, chronic conditions or lower fitness levels.

These sessions offer the same music, the same mindset coaching and the same sense of achievement, just at a pace that feels safe and accessible for everyone involved.

The physical and mental impact across both groups has been extraordinary and participants have reported improvements of different kinds like weight loss, better fitness levels, plus better balance, coordination and confidence.

Others have mentioned being able to return to exercise after cancer treatment or joint replacements, a reduced reliance on mental health medication (always under GP guidance), stronger mobility and the ability to jog for the first time in years, and, overall, significant improvements in mood, stress levels and wellbeing.

And if all of that wasn’t enough, overwhelmingly, people describe Silent Steppers as their escape – an hour where they can lose themselves, breathe differently and feel part of something special.

The outdoors connection

Taking Silent Steppers into outdoor public spaces has created something truly magical.

We dance-walk along promenades, move through parks, train beside the sea and often stop people in their tracks who just smile when they see us.

Week after week, members of the public pause to watch us, cheer us on, take photos or even start dancing as we pass. People tell us we’ve made their day, how amazing we look or how we lift their mood. 

Many now recognise us and come back each week just to see us in action because our group's energy is infectious.

These interactions have become part of the heartbeat of Silent Steppers, and proof that movement and joy ripple far beyond the people wearing the headsets.

Challenges and what we’ve learned

I must admit, however, that with popularity comes challenges.

We only have 60 headsets, which means waiting lists of 25+ people are becoming common.

I’m also frequently asked to run sessions across the UK – and even internationally – but with existing commitments, it simply isn’t possible.

However, I’ve now excitedly trademarked licensing training that'll launch in the new year, which will create opportunities for Silent Steppers leaders in towns and cities nationwide.

There are other key lessons we’ve also learned:

  • When exercise is fun, people stick to it – many of our steppers are a year in and saying it’s the only thing they’ve ever stuck too.
  • Authenticity matters, as people connect with honesty and real stories.
  • Listening to the community and adapting accordingly is essential.
  • Music profoundly changes the movement experience.
  • Mindset coaching and Natural Language Processing (NLP) techniques amplify the emotional impact.

The future of Silent Steppers

The combination of music, scenery, encouragement and community creates an empowering, accessible and inclusive atmosphere that translates into a wellbeing experience unlike any other.

It fills me with pride that what started as a personal coping mechanism has now grown into a nationwide wellbeing model, supporting hundreds every week.

I also love that Silent Steppers is reshaping how people view exercise, mental health and community connection.

Silent Steppers is proving that exercise can be enjoyable at any age and ability. One dance step at a time.

Running, representation and resilience

Movement has always been more than exercise for me.

My first motivation was staying healthy and trying to stave off hereditary diseases like hypertension and diabetes that run in my family (and, so far, I'm happy to say it has worked!).

But movement quickly became my outlet, my reminder that I am alive, capable and able to set goals.

The power of movement

When I lace up my trainers and step outside, I am not only moving my body. I am moving through history, community and identity, and I am claiming me. I do this for me.

This year the theme for Black History Month is ‘Standing Firm in Power and Pride’, highlighting the resilience and contributions of the Black community, and I am reminded that movement has long been a form of resistance, survival and celebration for Black people.

From dance to sport, movement has always been our way of claiming space, telling stories and showing strength and, for me, running is my chosen form of movement. It gives me freedom, resilience, and connection – three qualities that shape how I live and lead.

Growing up, I saw elite athletes who looked like me on TV, but I did not see everyday women like me running.

Running was not something I thought belonged to me as an adult (child me, yes, because children always run), but the first time I tried it outside as an adult, something shifted – it was not about speed or medals, it was about finding a rhythm that was mine.

Over the years, running has carried me through joy and pain.

It has helped me navigate life’s challenges, from grief and motherhood to menopause and leadership, and it has also changed how I see myself, not as the fastest or the best, but as someone who shows up, puts one foot in front of the other and keeps going.

This year the theme for Black History Month is ‘Standing Firm in Power and Pride’, highlighting the resilience and contributions of the Black community, and I am reminded that movement has long been a form of resistance, survival and celebration for Black people.

Running has also shown me how much representation matters.

There have been times I felt invisible at races or out of place in running communities, but when I began sharing my story and weaving my Jamaican heritage into my running, I discovered others felt the same and that, by stepping forward, I could help them feel seen.

Showing the real deal

That is why I am proud to be part of the advisory board for This Girl Can.

For the Phase Six of the campaign, we have focused on showing women as they truly are: sweaty, busy, imperfect and joyful.

Not polished versions of women exercising effortlessly, but showing real women making time for movement in the midst of their busy lives.

Being on the advisory board has given me the chance to share my perspective, especially around the barriers that Black women face in sport.

From worries about hair care, to feeling unsafe in certain spaces, to simply not seeing ourselves represented, these are real issues that stop many of us from moving freely.

Phase Six is about breaking those barriers down and telling a wider story of who belongs in movement.

This new stage of the campaign is also about making sure that when women see the campaign, they see someone who looks like them, lives like them and feels like them. Because when you can see yourself, you start to believe you belong.

From local to national

In 2019, I founded Black Girls Do Run UK.

What began as a small idea, creating space for a handful of Black women to run together, has grown into a nationwide community, because we are more than a running group. We are a family!

We celebrate milestones, we share struggles and, more than anything, we create spaces where Black women can move without judgement or stereotype.

Alongside leading the community, I hold both the Leadership in Running Fitness and Coaching in Running Fitness qualifications.

These have allowed me to support runners of all abilities, from beginners to those chasing big milestones, and to bring structured, safe and inclusive coaching into our spaces.

For us, running is not about chasing times, and all about creating a memory bank, not metrics.

It is about laughing mid-race, stopping for photos and supporting each other at the back of the pack. It is about belonging.

Together in strength

Black Girls Do Run UK exists because representation matters.

Too often, Black women are absent from the imagery of running, but by showing up in our kit at races and online, we are rewriting that narrative. We are saying we are here, we run and we belong!

For me, movement is freedom. It is the freedom to be myself, to take up space and to live well in my body and during Black History Month, that freedom feels especially powerful.

We honour the struggles of those before us, celebrate the present and move with hope for those who will come after because movement connects past, present and future.

It reminds us that while the barriers are real, so is our resilience, and it proves that when women move, communities move and change becomes possible.

So this Black History Month, I celebrate movement in all its forms: the steps, the strides, the miles and the memories. Movement has shaped me, and I will keep moving, for myself, for my community, and for the generations yet to come.

Powered by you

National Fitness Day is a wonderful celebration of the joy of movement, but also a rallying call – a reminder that if more people, from every walk of life, are moving more often, the benefits ripple far beyond the individual.  

Sport England’s central mission is for everyone to enjoy the life-changing benefits of sport and physical activity.

And those benefits are profound; being active prevents 1.3 million cases of depression, 900,000 cases of back pain, 600,000 cases of type 2 diabetes, 150,000 cases of coronary heart disease and 100,000 strokes each year.

Active lives boost the economy too, saving £10.5bn a year in health and care costs and reducing pressure on our overburdened NHS. 

But behind the numbers are real people. Active children are happier, more confident, and perform better academically.

Active adults take 27% fewer sick days, leading healthier, more productive lives.

For those living with mental health conditions, the impact of exercise is especially striking: ukactive’s new Mental Health in Motion report shows that 72% say being active helps them stay in work and avoid sickness absence. 

Yet we still face an inactivity crisis.

A quarter of the population in England does fewer than 30 minutes of physical activity a week.
 

Sport England’s central mission is for everyone to enjoy the life-changing benefits of sport and physical activity.

The evidence above demonstrates that is not just a health issue – it’s a social and economic one as well.

With 2.5 million people out of work due to poor health, the cost to the UK economy is over £100 billion a year. So, the challenge is huge – but so is the opportunity. 

National Fitness Day is about meeting that challenge head-on, by showing people that being active can fit into their lives, whatever their age, background or ability.

From spin classes to swimming, from walking football to yoga, there’s something for everyone.  

It’s also a chance to celebrate the people who make these experiences possible: the instructors, coaches, lifeguards, volunteers and staff who open the doors of their facilities to millions every week.

In 2024 alone, there were over 600 million visits to gyms, pools and fitness clubs across the UK – and a record 11.5 million people are now members.  

At Sport England, we’re proud to back National Fitness Day.

The words Powered by you, on a yellow background, with NFD, standing for National Fitness Day, in a speech bubble to the bottom right of the main text

Through our strategy Uniting the Movement, we’re working with more than 150 partners to break down barriers, close the inequality gap in activity (worth £15.6 billion a year to the economy on its own if it can be addressed), and target investment where it can have the greatest impact. 

That means supporting grassroots facilities; putting movement at the heart of every school day, because habits built in childhood last a lifetime; and embedding physical activity across government policy – from prevention-first healthcare to workplace wellbeing. 

And crucially, it means ensuring that the fitness and leisure sector – the backbone of National Fitness Day – continues to thrive.

We know the pressures the sector faces but we also know the immense value it creates, and therefore Sport England will continue to work with ukactive and its members to ensure that gyms, pools, clubs and community fitness spaces remain central to the nation’s health and wellbeing. 

These facilities are lifelines for our communities, facilitating social connection and bringing people together to boost their physical and mental health 

As I’ve stepped into this role, what has struck me perhaps more than anything else is that none of what we do is achieved by one organisation alone.

National Fitness Day shows what’s possible when we come together as a movement, powered by the organisations and people who believe in the vision of a healthier and happier life for all – regardless of background, bank balance or postcode.  

So, whether you’re hosting a free gym class, joining a taster session, having a dip at the pool, cheering on your child at their dance class, or simply going for a walk – you are part of something bigger.

You are helping to build a healthier, happier, more resilient nation. 
 

Find out more

National Fitness Day

The great (and inclusive) outdoors

For more than 10 years, I’ve had the privilege of being part of a partnership between Sport England and the National Trust that’s been quietly but powerfully changing lives.

This is more than just getting people outdoors – it’s about creating real, lasting opportunities for everyone, especially those who need it most, to connect with nature and feel the benefits of being active in green and blue spaces.

Being outdoors and connected to nature has demonstrable health and wellbeing benefits.

Studies have shown impact such as lowering stress levels and reducing cortisol and inflammation, which are increasingly seen as factors in depression, autoimmune diseases and cancer.

Our work at the National Trust is shifting towards a more ‘place-based’ approach, but what exactly do we mean by that?

Rather than parachuting in with one-size-fits-all solutions, we’re considering what’s already happening in local communities, at National Trust properties and on their land, and finding ways to make those spaces more accessible, more welcoming and more connected to the people who live nearby.
 

This is more than just getting people outdoors – it’s about creating real, lasting opportunities for everyone, especially those who need it most, to connect with nature and feel the benefits of being active in green and blue spaces.

Whilst we consider how to be more locally responsive, we continue to work at a national scale on initiatives such as improving navigational and orientation signage to ensure paths are easy to find and follow, and refining path-grading methodologies to better reflect the diversity of users.

This work focuses on describing the path itself rather than the person using it and it goes in line with the Equality, Diversity & Inclusion (EDI) principles and the Equality Act.

What I love about our work is that it’s about making meaningful connections between the land and the community.

It’s not just about trails or facilities – it’s about creating safe, natural, traffic-free environments where people can walk, cycle, run, paddle or simply be.

I’ve seen firsthand how many barriers can stand in the way of people accessing the outdoors.

Things like fear of getting lost, finding themselves in unfamiliar terrain, safety concerns, challenges around travelling to our places or just not knowing where to start.

We’ve worked hard to design experiences that support people who are new to the outdoors and it’s making a real difference.

For that we’ve been able to capitalise on the strength of the National Trust brand.

Our properties are trusted spaces, with essential facilities like cafés and toilets, which makes them perfect for families, groups or individuals who might be taking their first steps into nature.

The multi-use trails that have been developed are a great example. They’re accessible, enjoyable and range from three to 5km, which makes them ideal for walking, wheeling, running or cycling.

And the impact has been incredible!

We’ve seen a 23% rise in visits from people of ethnic backgrounds, which indicates we’re reaching new audiences and helping more people feel like they belong in these spaces.

This is fantastic news since we strive to improve the experience for communities that often find barriers to exploring the great outdoors.

I’ve also been inspired by the way this work helps those who may need deeper support.

Whether it’s supported paddling sessions, inclusive activities for families with SEN, or community-led cycling groups like the Muslim Cycle Sisters at Osterley, there’s a real commitment to inclusion.

And it’s not just about participation but about representation, too.

The Trust is working with partners to tackle underrepresentation in the outdoor workforce, for example through our walking leaders programme, which is such an important step toward long-term change.

Nature restoration and biodiversity play a big part in our work.

Our infrastructure developments are designed to improve visitor experience and get people active whilst protecting some of the most sensitive nature areas.

We are strengthening our knowledge and skills in designing experiences that deliver real, meaningful and lasting nature connection to inspire more people to care for nature and their local environment.

Looking ahead

As I reflect on the past decade, I feel proud of what we’ve achieved and even more hopeful about what’s to come.

Our partnership with Sport England shows that when we focus on people, place and purpose, we can create spaces that are not only beautiful, but truly inclusive and life-enhancing.

And that’s something worth building on.

Find out more

National Trust

Cricket opening doors

There has never been more opportunity for young people with a disability to access and thrive in cricket.

In my short time as Chair of Lord’s Taverners, I’ve been privileged to witness the transformative power of our disability cricket programmes, not just for the young people who take part, but for their families, schools, and communities.

These experiences aren’t just inspirational, they are life-changing.

The need for our work has never been greater. That’s why I’m proud to be leading an organisation committed to making cricket the UK’s most inclusive team sport. And few moments capture that ambition more powerfully than the recent Disability Cricket Day at Lord’s.

Young people take part in cricket drills during the Disability Cricket Day at Lord's.

This landmark event, delivered in partnership with the England and Wales Cricket Board (ECB) and Marylebone Cricket Club (MCC), and with the support of Sport England, was far more than a celebration of cricket. It was a bold statement of inclusion.

Together, we opened not just the gates of the Home of Cricket, but doors for thousands of young people across the country – offering a glimpse of what is possible when barriers are removed, and potential is given room to grow.

From grassroots to elite, the day showcased the full spectrum of disability cricket. This was the largest celebration of its kind and a testament to what can be achieved when organisations unite with a shared purpose.

Stakeholders from across the sporting landscape, disability advocates, educators and representatives from international cricketing nations gathered to witness and discuss how we can continue to evolve and grow the game.

There were moments of pride and passion throughout, not least in the conference sessions exploring inclusion across junior, recreational and elite levels. We heard directly from young people whose lives have been transformed through cricket. Their voices – often underrepresented – helped underline why inclusive sport isn’t a luxury or a bonus. It’s a necessity.

Young people take part in a mini cricket game on a table during the Disability Cricket Day at Lord's.

One of the day’s highlights was our own Lord’s Taverners’ National Table Cricket Finals, where 12 regional champions competed at Lord’s after a nationwide series involving hundreds of special educational needs and disabilities (SEND) schools from across the UK during the previous six months.

Table Cricket – a brilliantly adapted, fully inclusive version of the game – opens up a world of opportunity for young people with a wide range of learning and physical disabilities. It helps build confidence, foster independence and teach vital teamwork and leadership skills – all within the joy and discipline of sport.

To see these young athletes compete on the same day and at the same venue as their elite counterparts was incredibly powerful.
 

Together, we opened not just the gates of the Home of Cricket, but doors for thousands of young people across the country – offering a glimpse of what is possible when barriers are removed, and potential is given room to grow.

The event closed with history being made: the first ever international disability cricket fixture played on the main ground at Lord’s, a mixed-disability T20 between England and India. It was a moment that united grassroots passion with elite aspiration, showing every young person in attendance what’s possible.

This remarkable alignment – national youth competition and elite international showcase, side-by-side – is a beacon for what sport can be when inclusion is placed at its heart. It’s a demonstration of the pathway that exists and is strengthening year-on-year for cricketers with a disability, and a reminder of the importance of representation. Because when young people see others like themselves competing at the highest level, they begin to believe: this is for me, too.

The success of the day was only possible because of the strong partnership between the ECB, MCC, and the Lord’s Taverners – a spirit that reflects Sport England’s Uniting the Movement strategy. Together, we’re not only creating unforgettable moments; we’re laying the foundations for long-term change.

Cricket – like all sport – holds the power to change lives. But that power is only realised when it’s accessible to all. Too many young people with a disability still face barriers: lack of opportunities, inaccessible environments, or simply not seeing themselves reflected on the field. The message they hear can all too often be: this isn’t for you.

At the Lord’s Taverners, we are here to change that.

And thanks to events like Disability Cricket Day – and the partnerships that make them possible – we’re showing that our sport can lead the way in making inclusion not just a principle, but a reality.
 

Find out more

Lord's Taverners

10 Year Health Plan – opportunities for physical activity

It’s been just over a month since the 10 Year Health Plan was published – a key milestone in the government’s commitment to create an NHS fit for the future.  

It’s taken me time to navigate the headline ambitions, shifts in language, structural implications and, critically, what this all means for physical activity. There are 160 pages to get through, after all… 

There’s lots to unpick and this post from the Medical Consulting Group includes a visual that usefully summarises the key points.

For patients, it’s a positive and empowering tone, underpinned by a digital revolution and receiving care closer to home.  

With Neighbourhood Health a cornerstone of the Plan and elected mayors playing a greater role in prevention, combined with Local Government Reorganisation and Devolution, this all presents big opportunities to align with Sport England’s investment into communities that need it most.
 

To what extent does physical activity play a role?

Well, there were multiple references, including: 

Since publication, much commentary has reflected that the Plan could have gone further in utilising physical activity’s preventative powers.

It’s true: the evidence and opportunity for impact at scale are significant. I have two glass-half-full thoughts on this:

  1. This Plan feels like it goes further on physical activity than any previous national NHS/health strategy. Whilst we can go (much) further, this is progress to build upon.
     
  2. Rather than considering ‘potential’ purely through physical activity’s reference, there are numerous levers throughout the Plan to capitalise upon. We’ve learned that framing physical activity’s role in supporting wider, shared outcomes is key – whether that be tackling health inequalities, preventing and managing multi-morbidity, falls/frailty or social isolation… the list goes on.
     

So, what next?

Below are five opportunities that could deliver significant impact, particularly for those who do little or no activity (where health and economic gains are the greatest), those at risk of or living with long-term health conditions and those out of work due to poor health (including the NHS workforce).

As with any emergent thinking, I’m also holding questions... 

1. A core part of Neighbourhood Health

An excellent opportunity to connect people with local physical activity that works for their holistic needs.

Whilst finding ways to move is about more than structured or organised activity, there’s a diverse asset and activity offer in almost every neighbourhood to connect with, build trust in and enable frictionless access into.

Work co-led by the Faculty of Sport and Exercise Medicine alongside the Active Partnership National Organisation can help make this a reality.

Additionally, could co-located services, often including leisure provision alongside GP practices, become neighbourhood health centres?

2. Support embedded within the ‘doctor in our pocket’

Physical activity must be embedded within the evolving NHS app – leaning into behavioural science and AI to ensure people get the level of support they need.

There’s lots of great work to build upon – for example, the ORCHA-accredited We Are Undefeatable app.

3. Maximising health and care data systems

Interoperability of data systems can help target the least active, empower decision-making and better understand local opportunities and demonstrate impact.

The Open Data Institute’s recent white paper makes the case for better use of physical activity data.

4. Wraparound provision of obesity and mental health support

Increased use of anti-obesity medicines (such as GLP-1) provide opportunities for physical activity’s complementary role in muscle maintenance/gain, strength and maintaining a sustainable healthy weight.

For mental health, particularly in children and young people, physical activity can intervene and support early, including within expanded school mental health support teams and new Young Futures Hubs.

5. Building upon what’s already working

And much is working, led locally by our network of Active Partnerships alongside wider place, leisure and system partners.

Learning and effective practice must spread and approaches should be rooted in lived experience and considered in the context of community need – underpinned by strong system leadership, applied proportionate universalism and applying consistent impact/return on investment measures (i.e. the WELLBY).

Two women walking in a park with water bottles

Five questions

  1. What does a coordinated physical activity response look and feel like?
    How do we ensure we’re coherent and consistent in our narrative, messages and offer? Is more support required for our wonderful frontline activity workforce?
     
  2. How do we maintain relationships and momentum throughout complex change?
    People are at the heart of this change – compassionate and supportive leadership is critical. 
     
  3. How can we capitalise on levers to support NHS England’s ambitions to harness the benefits of physical activity?
    A real milestone in our collective ambitions to integrate physical activity into routine healthcare. Perhaps this is an opportunity in itself! 
     
  4. How can we develop healthcare professionals’ confidence to promote activity, when mandated training is being reduced?
    The Physical Activity Clinical Champion programme is delivering brilliant impact and evolving the offer to support place-based working. 
     
  5. Are we still missing certain types of evidence?
    We’re not short on ‘why’ physical activity, but do we have enough around the ‘how’ we enable it in different contexts? 

So, could the Plan have gone further on physical activity? Of course. But are there opportunities throughout the Plan to capitalise on? Absolutely.

Yes, we’re still holding lots of questions, but let’s not dwell on what could have been and instead focus on the collaborative opportunities in front of us.  
 

Introducing our This Girl Can advisory panels

At the heart of our campaign are our women, and our mission is to tackle the gender activity gap by getting more women and girls moving in ways that work for them.

In order to achieve this, it’s key to listen to all women and girls, keeping their views and needs as our North Star.

It’s this insight that tells us about the range of barriers that many women face to being active.

The power of working together

Women from underrepresented communities face a disproportionate number of obstacles because they can experience systemic, social, structural, cultural and financial inequalities – barriers that cannot simply be overcome through personal motivation alone.

So the next phase of This Girl Can is unapologetically focused on tackling inequalities and supporting women from underrepresented backgrounds to get active and to achieve this, we know a collective effort is essential.

We want to work in a truly collaborative way to make sure we’re developing inclusive, representative work and that we’re continually learning from the many different organisations who are already embedded in reducing inequalities.

In order to achieve our mission, it’s key to listen to all women and girls, keeping their views and needs as our North Star.

That’s why we’re dedicated to partnering with women who have invaluable knowledge and are already making strides in this arena – women whom other women trust and who are true role models for guidance, support and mentorship.

At the start of this year, we established two advisory panels, a Black women’s advisory panel and a South Asian Muslim women’s advisory panel to help us shape, support and steer the next phase of This Girl Can.

Promoting a true sense of belonging

By working with experts in their field, our aim is to ensure the voices of our women are front and centre of the campaign and that the campaign meaningfully connects with Black women and South Asian Muslim women.

I’m delighted to introduce our This Girl Can advisory panel members:

Black women’s advisory panel

South Asian Muslim women’s advisory panel

  • Asma Ajaz-Ali, Head of participation and communities, Muslim Sports Foundation
  • Asia Asghar, Active wellbeing officer and Campaign officer, Nottingham Muslim Women Network
  • Yashmin Harun, Founder and Chair of Muslimah Sports Association and Frenfords and MSA WFC
  • Sabeha Miah, Project manager, Cycle Sisters
  • Farkhanda Muneer, Chair, An-Nisa Women’s Group
  • Khadija Patel, Chairman of KRIMMZ Girls Youth Club 

The panels form part of the broader goals for the next phase of This Girl Can, which sees a concerted effort to reach all women, including those from underrepresented backgrounds, to get active.

This Girl Can’s new phase –  ‘Belonging Starts with Inclusion’ – seeks to reduce the barriers that exclude women from exercise by showing how women like them are getting active.

Only when our women are seen, heard and included can they genuinely feel a sense of belonging within the world of physical activity.

We want the campaign to deliver behaviour-change by celebrating all women and by working collaboratively with the organisations providing opportunities for women to get active, to ensure that we are collectively providing the conditions that women need to feel they belong in physical activity.

It’s together that we can create even more spaces and opportunities for our women to move in ways that are right for them and, ultimately, build a world of activity where every woman feels like they belong.  

Place-making for young people

We only get one childhood and there was a time when being a child meant playing out, spending time with friends in person, exploring, joining teams, falling out, making up and everything in between.

Sadly, this is not the case for most young people nowadays, but why?

On the one hand, our research indicates that at least one in four young people feel they don’t ‘belong’ at school.

And Sport England's latest Active Lives Children and Young People report tells us that almost 50% of young people are not meeting the Chief Medical Officers' guidelines of having 60 minutes of physical activity a day, and that young people are spending more time interacting with screens than with their peers.

A Black boy wearing a blue t-shirt with a white Youth Sport Trust logo stands on an outdoors football pitch pointing at something with his right hand while holding a yellow football with the other one. A group of three kids is seen behind him.

But what are the underlying reasons for these worrying statistics?

Young people’s opportunities to be active depend on systemic issues including their postcode, their social and physical environment and the cultural norms they live by.

This is why at Youth Sport Trust we’ve taken a place-based approach to understand and tackle these stubborn inequalities.

We want to do things ‘with’ people, rather than ‘to’ or ‘for’ them.

Why Place-making?

In 2023 we launched Inspiring changemakers, building belonging – our new strategy to reach more young people and the communities we serve with a renewed focus on starting locally and building momentum.

We started in three places with three schools that are in the top 5%-10% of deprivation in England: The Prescot School in Knowsley (Merseyside), Prince Albert High School in Perry Barr (Birmingham), and Mulberry Stepney Green Mathematics Computing and Science College (Tower Hamlets, London).

These three places face huge economic and cultural challenges, and their physical environments have been neglected, meaning that the ‘civic infrastructure’ (areas such as youth clubs, community centres or places and spaces to play) have been removed over time.

Young people’s opportunities to be active depend of systemic issues including their postcode, their social and physical environment and the cultural norms they live by

People here are used to being told what’s wrong but through hope, community spirit and ambition we wanted to focus on ‘what’s strong; not what’s wrong’, using a place-making approach.

Note we talk about an ‘approach’ rather than a ‘plan’ and this is because we’re following a set of principles, instead of rules.

Joining the dots

Place-making is a fluid and dynamic way of working that’s context-focussed, rather than project-focussed.

We wanted to put schools back at the heart of these communities for them to act as catalysts for social change.

However we had also heard stories of persistent absenteeism among students and of the struggle to recruit and retain teachers.

There were also descriptions of pupils' bad behaviour and lack self-regulation, which in many occasions resulted in a lack of aspiration and a rise in apathy.

That all needed to change, so for over 18 months we worked in these places, spent time there, built relationships, listened, learnt and tried to put wind in the sails of the educators and people who know these places better than anyone.

We wanted to listen to the people living, working and playing in these places, but with a listen-to-understand rather than a listen-to-respond attitude, and in order to achieve that we created a new role in schools: the place-maker.

Place-makers are members of staff that live in the community (or have strong connections to it) and who can help activate young people’s talents.

This small group of changemakers have been incredibly effective at joining the dots with local stakeholders including youth services, policing, transport, health and housing.

And there’s more!

We’ve also created the 'Communities of Place’, a series of safe and brave spaces where people are encouraged to raise important issues and work out solutions together.

The importance of trust

In Perry Barr, for instance, girls were not accessing opportunities at the same rate as boys, so the school made a connection to Saathi House, which is a vibrant local community hub specifically designed for women and girls.

Together, they listened to understand the community needs and, as a result, enabled an NFL Flag Football project to provide a safe, diverse and inclusive space for young girls to learn, play and grow together that was managed by a group of female mentors promoting physical fitness, teamwork, confidence and leadership.

Through our approach to Youth Voice, we've also discovered an appetite for Youth Leadership, so the schools invited students to apply to become a young place-maker.

They received 109 applications and there are now 35 young place-makers in Tower Hamlets and The Prescot School, proving the desire for young people to be the change they want to see in their community.

Our place-based work is built on shared values and purpose, because we:

  • spend time with people in their places
  • build reciprocal relationships and see what we can give rather than extract
  • understand by truly listening
  • focus on strengths rather than deficits or weaknesses
  • are transparent and have tough conversations.

If you take the first letter of these values, you get the most important component of what we do: trust.

Trust is fundamental to us because we’ve learned that progress travels at the speed of trust and that trust is also the hardest thing to earn and the easiest to lose.

And while we are also aware that we don’t have all the answers, we believe that the people in these places do and that part of our collective role is help them to unlock them.

Find out more

Youth Sport Trust

What’s good for the nation and even better for you?

The answer to the riddle in the title is easy – sport and physical activity.

At Sport England we’re always talking about the benefits of being active, but for nerds like me, the past few months have provided a particular treasure trove of data about the social and economic value of sport and physical activity.

And then on 1 October 2024, DCMS published a new Sport Satellite Account for the UK.

The positive ripple effect of being active

This revealed that during 2021, the combined economic impact of sport (direct and supply chain – including the production of sports equipment and apparel, the construction and maintenance of sports facilities or their marketing services) was equivalent to £83.1 billion, or 4.1% of the UK’s productivity (gross value added).

The document also showed that every £1 invested in sport generates £1.55 as gross value added in the economy.

A few weeks later we published the results of our new research on the social value of community sport and physical activity, revealing that in 2022/23 the social value of sport and physical activity in England was £107.2b.

This value consists of the individual wellbeing benefits of sport and physical activity (both participation and volunteering) and the wider health benefits of a more active population.

However, the report also highlighted the £15.6b of social value that we are missing out on due to inequality in sport and physical activity, and how the value of being physically active is greater for some of those who are least likely to be active, like adults with a disability or living with a long-term health condition.

The past few months have provided a particular treasure trove of data about the social and economic value of sport and physical activity.

The conclusion from all this information is clear – tackling inequality is a challenge that we must address with all our energy and resources.

And it doesn't stop there.

In the past couple of weeks, we’ve also been able to provide two further reports about how the social value of adult participation in sport and physical activity is distributed between local areas, and an overall return on investment figure for the social and economic value of community sport and physical activity in England.

Local values range from £72 million in the small local authority area of Rutland, in the East Midlands, up to £1.6b in the large metropolitan area of Birmingham.

We’ve also found out that for every £1 spent on community sport and physical activity, £4.20 of social and economic value is created.

What these numbers really mean for people

But with clever economists producing all these impressive population-level figures, it’s easy to lose sight of the underlying truths they’re based on.

So here are just a few for you to think about:

  • People who are physically active are more satisfied with their lives than those who are inactive.
  • According to the brilliant guys at the State of life site and their Where’s WELLBY? poster, the individual wellbeing benefit of being physically active is nearly as high as that of being in a marriage or civil partnership. 
  • People who volunteer to support sport are more satisfied with their lives than those who don’t.
  • In 2022, more than three million cases of disease (ranging from coronary heart disease to dementia) were prevented by physical activity.
  • Being physically active reduces someone’s risk of developing Type 2 Diabetes by more than 25% and the risk of hip fractures amongst people aged 65 or over, by more than 50%.

So sure, sport and physical activity is good for our economy and society but, more importantly, it’s good for you!

And how often can you do something that’s both in the public and your own self-interest?

Unfortunately not very often, so do the right thing and get active – it’s good for the nation but it’s even better for you.

An integrated approach to increase activity and wellbeing

The first time the importance of spatial planning in creating population-level increases in physical activity was articulated was through the You’ve Got This (YGT) programme – the Sport England-funded Place Partnership in South Tees.

Sport England has worked on different approaches to capacity and hosting when taking a place-based, whole-systems perspective to work and I'm happy to have contributed to the latest set of resources published by the organisation.

YGT adopted the socio-ecological approach to systemic change, where policy and the physical environment appear as key components of the wider determinants of health. 

These aspects are recognised as carrying a high weighting in this framework – difficult to influence but once achieved, the changes are highly impactful over the medium and long-term.

The need for cooperation and understanding

These considerations resulted in the creation of my role.

My post looks at improving collaboration between public health, transport planning, and planning departments across South Tees to promote health, well-being, and physical activity through the Local Plan, the wider policy framework, and innovative new programmes.

My job looks at improving the collaboration between public health, transport planning and planning departments across South Tees to promote physical activity through the Local Plan and the wider policy framework for local healthcare services in a number of community wards and venues across Middlesbrough, Redcar and Cleveland, and Hambleton and Richmondshire.

Previous attempts to enhance collaboration across South Tees had faltered due to time constraints and heavy workloads.

Recognising this, YGT facilitated initial meetings where urban planners, transport planners and public health practitioners could gather away from the office environment.

This process revealed issues such as a limited understanding of each other's roles and decision-making processes, alongside a shared commitment to creating healthier environments and a strong desire to collaborate.

You've Got This has adopted the socio-ecological approach to systemic change, where policy and the physical environment appear as key components of the wider determinants of health.

Over the course of a year, three additional workshop sessions were convened to further explore these issues.

Simultaneously, through Sport England's partnership with the Town and Country Planning Association (TCPA), YGT established a new relationship with one of their experts, Gemma Hyde, who played a pivotal role in charting a path forward.

The culmination of these efforts brought together senior planners, transport planners and public health practitioners supported by Sport England, the TCPA and The Royal Town Planning Institute (RTPI).

Despite initial slow progress, participants valued the time for reflection and identified key issues like capacity and staff training.

Collectively, it was agreed that there were specific challenges related to coordinating the work and addressing the need for knowledge and training among staff and elected members.

To support the process, YGT agreed to fund a position initially for a period of two years and that this role would encompass the whole of South Tees, with Middlesbrough Council (MC) serving as the employer.

This is where I join the story.

Reflecting on progress to date

My background as a behavioural scientist and public health spatial planner definitely came together on this project, as behavioural science studies the patterns, motivations, and factors that influence human behaviour across different contexts, using scientific methods to understand why people make the decisions they do and how behaviour can be modified or improved at individual and societal levels.

Our boroughs, MC and Redcar and Cleveland Borough Council (RCBC) are currently at different stages of the Local Plan cycle.

In the emerging Local Plan for MC, I contributed to the Health and Wellbeing Policy and successfully secured an agreement to require Health Impact Assessments (HIAs) for all residential developments that exceed 100 dwellings.

I also devised an additional HIA screening process based on health and open-space ­deprivation on a ward-by-ward basis to be conducted for all major development across town.

There was also the completion of a Health in All Policies (HiAP) assessment of the emerging plan (Regulation 18).

Productive discussions with colleagues in RCBC have centred on the potential for a similar approach in the future review of the Local Plan.

I've also facilitated, with colleagues across public health and spatial planning and other stakeholders, the creation of MC’s first HIA toolkit, which has physical activity at its heart and taking as our primary model the well-respected HIA materials created by John Wilcox and colleagues at Wakefield City Council.

Public Health South Tees recently completed our Joint Strategic Needs Assessments (JSNAs), to which I also contributed, ensuring that the JSNA is integrated into MC's emerging local plan for health and wellbeing policy.

Once adopted in late 2025 or early 2026, this will provide developers with clear baseline information about our communities and our priority goals for health and wellbeing across the borough.

Looking ahead

The foundational changes we're beginning to implement in South Tees represent a significant shift in how we integrate public health, planning and transport policies to promote physical activity and wellbeing.

However, we face significant challenges ahead.

We'll need to secure sustained funding beyond the post's initial two-year period, maintain momentum across different planning cycles between our boroughs and ensure consistent implementation of our new policies.

Looking to the future, our next steps of sharing best practices through Sport England's expansion process and deepening collaboration with the Tees Valley Combined Authority are crucial for scaling our innovations.

If we succeed, we could contribute to a new standard for how local authorities approach integrated planning for health and physical activity, potentially influencing national strategy and contributing to more active, healthier communities across England.

If you want to win, you'll need to lose

Our male weight loss programme celebrated its 10th birthday in 2024 – a key milestone in its support of men up and down the UK and beyond!

MAN v FAT currently has over 8,500 men of all ages participating in its more than 150 owned club locations in England, Scotland, Wales and Northern Ireland and has seen its members lose more than 750,000 lbs of weight combined.

This year the organisation started supporting those interested in rugby with MAN v FAT Rugby and football with MAN v FAT Football, and there’ll also be new 'MAN v FAT sports' in the coming years.

Men from the MAN V FAT programme celebrate a victory after an outdoors football game.

In the early days it was really difficult to get funders and partners on board due to our bold brand name, but we  believed in our vision.

The latest NHS figures from England estimate that slightly more men (67%) than women (60%) are above a healthy weight and, according to the National Institute of Health and Care Research, only 15% of those who get weight-loss support in the UK are male, so we knew something different had to be done.

Thankfully some early adopters like Sport England and a small number of councils supported trialling a different approach.

Sport England funded 20 new clubs in areas of high deprivation, high obesity levels and levels of inactivity in regions including Newcastle, Blackpool and Slough.

This funding was to the tune of £200,000 and played a big part in us stepping up our support for men.

What’s more, while some previous funders had requested modifications like name changes, Sport England believed in the programme, the brand and how it had been put together.

In the early days it was really difficult to get funders and partners on board due to our bold brand name, but we believed in our vision.

That support enabled MAN v FAT to stay true to its honest brand and integrate gamification and collective accountability into the weigh-ins and scoring system.

For instance, members can achieve a host of bonus goals for tracking food and drink consumption, week-to-week weight loss and hitting landmarks.

These aspects help them stay engaged and to keep on track while achieving these extra points, as they want to be able to support their team and teammates to win games.

There’s a real peer-to-peer accountability to make sure success happens for their group and these fundamentals have been integral to MAN v FAT players shedding pounds at an incredible rate. 

More than a weight-loss programme

We may offer the only football programme where losers win, as those who lose weight on the scales after a game can contribute to the overall match result with their weight-loss-related bonus goals.

But it’s not just weight-loss that is proving important and beneficial for our community and how our members feel.

Physical and mental health and wellbeing improvements, peer-to-peer support and the creation of a community network are all key parts of the programme’s success and something that the users mention and value.

Many of the MAN v FAT clubs have taken their community beyond the core membership offer that our programme provides, which includes access to an online gym and a mental health platform, along with the expert support of their coach, who either comes from a health and wellbeing background, has lived experience of obesity or has lost weight with the programme.

Those ‘extra-curricular’ activities include weekend coffee-clubs, mass participation in parkrun, or community project work across the regions.

They also include additional football, with the MAN v FAT XIs programme giving those men seeking to increase their physical activity the chance to test themselves even further.

When men first join MAN v FAT, being able to play even five minutes of football is an achievement, whereas the MAN v FAT XIs programme takes them from small to full-sized football pitches in 11-a-side matches that are 28 minutes long, to 11-a-side games that are 90 minutes long!

All these options and support have contributed to us experiencing phenomenal organic growth since we were born 10 years ago: from 80 guys in 2014, to over 8,500 these days.

MAN v FAT communities now include our members' families and a range of social events evolving around our weekly MAN v FAT sessions.

Our secret? To keep our eyes and ears open so we can continuously improve and develop our offer to men who need that support in the clubs around the country.

One great example of how MAN v FAT’s communities flourish is the Warrington branch, our 2023 MAN v FAT Club of the Year.

Each week, coach Dan Edwards and his team support over 100 guys with their weight loss and wellbeing.

This care includes a broad schedule of activities to keep them engaged while looking for new ways to keep participation growing.

And with global obesity continuing to be a major challenge for everybody, MAN v FAT are aiming to remain at the forefront of the support needed for the male population and last summer they took their award-winning programme to the US to pilot MAN v FAT Soccer.

We want men to feel comfortable in our communities and to be able to speak about their challenges.

If we can do that in more towns and cities in the coming year and beyond, we know that we can make a difference.

Find out more

MAN v FAT

A recipe for health

In February 2024, Move Consulting teamed up with the Active Partnership National Organisation (APNO) to lead an exciting project funded by Sport England to develop national guidance for creating physical activity for health pathways.

But what exactly is a Physical Activity for Health Pathway?

The term 'pathway' highlights how local organisations connect, using their resources to support the community.

Our goal is to figure out how to enhance collaboration between the health and physical activity sectors ensuring that everyone can access the support they need to be more active in ways that suit them.

Meeting needs through collaboration

We know that one in four people in the UK are living with one or more long-term health conditions, and that this audience is twice as likely to be inactive compared to those in good health.

This is why it’s important to provide clear and accessible support to ensure that those who may benefit the most from engaging with activity are able to do so in a way that works for them.

We also recognise the influence health and care professionals can have on this audience, because studies show that one in four patients would be more likely to be active if their GP or nurse encouraged them.

This highlights the need to empower health professionals and others to guide people on physical activity options and to signpost them to opportunities or to make referrals where appropriate.

Our goal is to figure out how to enhance collaboration between the health and physical activity sectors ensuring that everyone can access the support they need to be more active in ways that suit them.

From our discussions with the health sector, we’ve noticed inconsistent engagement with physical activity as a solution.

Common challenges include a lack of awareness of local offerings, limited referral options and capacity issues within existing services.

As highlighted in the Easier to be Active resource developed by Sheffield Hallam University in partnership with Sport England, there is a need to support better collaboration between the health and physical activity sectors.

The development of physical activity for health pathways can form part of the solution. 

From consistent approaches and raising awareness to increased systematic change achieved through greater collaboration in service provision, we can unlock valuable resources in our communities and better meet the needs of those living with, or at risk of, long-term health conditions.

A broader approach

Throughout our work to date, there have been calls for innovation and flexibility in how the system operates and while there are pockets of innovation across the country, it’s essential that we expand the offer and our approaches. 

Take Exercise on Referral – this long-standing model connects people with qualified fitness professionals, typically in a gym setting.

While it can be effective, it doesn’t really work for everyone, so we need to consider whether we’ve fallen into a one-size-fits-all approach or what nuances to the model are being made, if any.

The conversation around 'risks' and physical activity has also evolved significantly over the past year.

The 2021 Consensus Statement still resonates, emphasising that the benefits outweigh the risks when it comes to being active with a long-term health condition.

Ongoing work from the Faculty for Sport and Exercise Medicine (FSEM) is helping reshape how we view risk, encouraging a model of medical guidance to complement an emphasis on patient-centred care, rather than medical clearance.

In other words, we want to empower people to make informed choices about being active.

Consistency is key

We’ve known for years that physical activity is beneficial for people’s physical and mental wellbeing, yet we’re still not harnessing its full potential.

To create effective pathways, we need more consistency in how they’re designed and we’re curious to identify common considerations being implemented across the board.

One area that often lacks consistency is behavioural change support.

Many view this as a simple step from inactivity to activity but it actually involves navigating a complex array of behaviours.

We need to support individuals as they incorporate activity into their lives in ways that feel right for them and this is more than just adding programmes.

It’s about meaningful engagement and shaping solutions with people, not for them.

Shaping the future together – get involved

Collaboration and co-design are at the heart of our approach.

We’re partnering with stakeholders like NHS Horizons, the Office for Health Improvement and Disparities (OHID) and the Chartered Institute for the Management of Sport and Physical Activity (CIMSPA).

Our community of practice groups consist of 39 organisations, bringing together voices from the Active Partnership network and other sectors.

We’re also reaching out through sector-wide surveys to gather insights and share best practices.

Our current Pathways Perspectives survey focuses on behavioural change support and is open until the end of November 2024.

We’d love your input, so please complete the survey and share your experiences.

Stay informed

Want to learn more about the Physical Activity for Health Pathways project?

Visit us our website or our LinkedIn profile, or sign up to our monthly Move newsletter to stay in the loop.
 

Happy anniversary, Place Expansion

They say time flies and while this is a cliché, it is one that’s undeniably true. 

It’s certainly the case when it comes to our Place Partnerships, because as we celebrate a year since we kickstarted our Place Expansion, a lot has happened!

Back in November 2023, our Place Expansion programme committed to investing £250 million of National Lottery and Exchequer funding into local communities across England in the following five years, to ensure those in greatest need were able to get active.

We've had a busy and positive year

In the past 12 months, and through this first phase of this Place Expansion, we’ve invested in 53 new places across England, partnering with 27 Active Partnerships and the dedicated organisations they work alongside.

From Swindon to Stoke-on-Trent, Blackpool to Brent and Walsall to West Norfolk, we’ve been partnering with key stakeholders in each of these places to establish what the local ambition and approach will be.

A group of kids play on a scooters park in Exeter during the Cranbrook Pump Track launch event in September 2024. Image credited to Matt Round Photography.

And through this way of working we have engaged partners from local government, the health sector, the community and voluntary sector, and the transport and housing sectors.

The result? A real positivity from these stakeholders about the approach we are taking.

We are currently working alongside our partners to establish ‘where next?’ so that we can continue to grow this approach with pace and impact (spoiler alert: we have plans to expand our investment to 80 places in the coming months).

We’ve also begun to invest £35m into our original 12 Place Partnerships to help deepen and strengthen these relationships so that, together, we can have an even greater impact.

Yet, we want all places to feel part of this approach.

With that aim in mind, most recently work began to roll out our Universal Offerwhich will see a £25m investment to support the whole sector to supercharge their efforts to tackle inequality and inactivity and evaluate the impact they are having. 

We are currently working alongside our partners to establish ‘where next?’ so that we can continue to grow this approach with pace and impact.

Our support will ensure all places across England will gain access to the tools, resources, learnings and capabilities to help them work more collaboratively and achieve the systemic change that is needed at a local level to address the barriers to getting people active. 

By galvanising the system in this way, we know we can bring about lasting and sustainable change to every part of the country.

Working together for local change

Since launching our place-based expansion last November, we’ve invested nearly £20m to help each of our place partners develop their individual approach.

This way of working – ground up and rooted in the needs of local communities – is contributing towards achieving a positive impact that we have not seen previously. 

We’ve seen that baking in physical activity into local, long-term strategic and policy commitments is a key solution to driving change within wider outcomes such as health, environmental sustainability and community cohesion.

Take Exeter as an example.

They have embedded our Active Design principles into their Liveable Exeter strategy –  a 20-year housing plan – by which they will build 12,000 homes where giving people chances of being physically active are at the front and centre of those developments.

We’re also seeing greater connection and collaboration amongst partners within a place than we’ve ever seen before.

At the end of September, the Greater Manchester Memorandum of Understanding brought together the combined authority, integrated care partnership, the transport, voluntary and community sectors, leisure providers, the GM Moving Active Partnership and Sport England. 

Through this collaboration, we will see resources aligned to support the integration of physical activity and sport at the highest decision-making levels in the city and region. 

And within these communities, we are seeing that this work is contributing towards positive signs of inequalities reducing and the inactivity gap closing. 

The contribution of the work and the focus of partners in Greater Manchester has seen year-on-year reductions of inactivity levels in children and young people and, for the first time, this is lower than the national average.

Meanwhile, in Pennine Lancashire, direct engagement and collaboration with the Muslim community has seen over 5,000 young people increase their daily activity levels through the Active Madrassahs programme.

More positive change to come

Impact like this is being felt up and down the country and this work really does speak for itself with a robust message: together we are stronger. 

Our Place Partnerships will see us work in every corner of the country, partnering with organisations in areas that face the biggest barriers to a more active life. 

Together we will create lasting change within the communities that need it most to ensure that more people can live active and healthier lives for longer.

So, looking forward to reaching new places in the next year and to keep celebrating across the country.
 

Find out more

Place Partnerships

Owning our past, present and future

Reclaiming narratives – this year's theme for Black History Month – is important to us because it aligns with The Selby Trust's mission of working with and empowering communities who are often marginalised in society.

This helps in fostering appropriate representation, challenging stereotypes, building solidarity and advocating for systemic change, as well as cultural preservation.

The Selby Trust continues to play a significant role in supporting the BAME (Black, Asian and Minority Ethnic) community through various initiatives, both locally and across London, so as well as reclaiming our past, we can strengthen our present so that the community can look forward to a promising future.

One culture, many communities

Located in Tottenham and within walking distance to over 78,000 people, the trust was formed in the 1990s at the Selby Centre, a former secondary school, by the late Bernie Grant MP – best known as the first Black British MP.

He was elected in 1987 and created The Selby Trust to support the local community.

As our strapline of ‘’One culture, many communities’’ suggests, we’re continuing to support those most in need locally through the activities and outreach provision in place.

We are there for our community by continually advocating for the needs and rights of BAME individuals, by helping to amplify their voices and by ensuring they are represented in decision-making processes.
 

Reclaiming narratives is important to us because it aligns with our mission of working with and empowering communities who are often marginalised in society.

The large majority of staff, as well as other organisations and groups using our premises, are from the local area as community is at the forefront of what we do.

We provide various services and facilities to support local residents and organisations.

This often includes spaces for community events, activities and meetings, as well as resources for education, employment support and social services.

These centres typically play a vital role in fostering community engagement and development by supporting cultural activities and events that celebrate the heritage of BAME communities, fostering pride and a sense of belonging, which is key to the Selby Trust.

We also run free activities in our local area. These include dance sessions for the elderly, fun day activities and events, plus training sessions on job interviews and finance wellbeing to students from the local sixth form college.

But there's more!

Working together for local enhancement  

We also operate the Selby Food Hub, a programme that was established at the start of the pandemic and that currently helps 150 families by providing access to food packs and essential items on a weekly basis.

Our Global Garden hosts fruits and vegetables from across the world, providing healthy food for those attending our food bank, as well as access to a unique open space at the heart of our community.

Now named Selby Ventures, our business-to-business support programme, we help local small and medium-sized organisations and start ups with free workshops and tailored business support, aiding and fostering growth in partnership with Kingston University.

Support has ranged from marketing and Search Engine Optimisation help, access to grants and bid writing, and a second phase will be kickstarting this autumn.

We facilitate connections between individuals and local grassroots organisations, creating pathways for collaboration and support within the community.

We also offer educational programmes and training opportunities that equip individuals with skills for employment, enhancing their economic prospects, like CV-writing workshops, and this autumn we’re offering free IT training to locals who may need to improve their digital skills most.

This will be an opportunity to help users with basics skills like learning how to use their IT devices to boost employability prospects and to access digital resources to tackle the levels of digital poverty in the immediate community.

Initiatives focused on health awareness and mental wellbeing address specific challenges faced by the BAME community.

Since 2021, we’ve been continuing to run regular and free holiday programmes for local children aged five to 16 through Selby Active.

Through both sport and enrichment provision, we’ve delivered activity to 900+ unique participants with free access to activities that would, otherwise, not be available for local young people. 

And we’re also working in partnership with the NHS to deliver blood transfusion and liver screening sessions on-site and with Endometriosis UK to raise awareness among the community of endometriosis.

It’s an exciting time for us as we press ahead with plans for the Selby Urban Village, a new centre, council housing and spaces for businesses to thrive, plus improved community facilities and leisure space for local people to enjoy.

This will continue to be a place for the community, by the community.
 

Find out more

The Selby Trust

"The inclusion revolution is on"

“It’s like the Olympics but even better” said my 10-year-old, as I watched him and his younger sister glued to the T54 marathon on the TV, not long after I had returned from four days in Paris.

They had fully engaged with the Paris 2024 Paralympics from the get-go and not just because it was constantly on our TV in the lounge.

They were not afraid to ask the usual questions about the sports, the athletes and the countries represented, but I also heard (and welcomed) the inquisitive questions around inclusion, adaptations and the different equipment used, and I was embracing the teachable moments with them!

A true game-changer

I echoed their excitement as my short visit to the Paralympic Games in Paris was nothing short of incredible.

The energy, determination and strength that radiated from the athletes made it clear that the Paralympic Games are more than just a showcase of sporting excellence.

They represent the culmination of years of effort, dedication and commitment to their sport.

At the events I went to, the majority-French spectators were generous with their support  even if it wasn’t for their team.

The venues had been dressed for the occasion and tried hard to be as accessible as they could be for both participants and spectators.
 

The energy, determination and strength that radiated from the athletes made it clear that the Paralympic Games are more than just a showcase of sporting excellence.

But what about the public transport? Well, the organisers recognised they couldn’t do much about their old and dense Metro system and the city's sometimes inaccessible street layout, but they focused on what they could change.

So they created more accessible bus routes, shuttle buses and accessible taxis that together with a relatively accessible public transport app, aimed to cater for the 350,000 disabled visitors.

The system was by no means perfect, but it showed progress nonetheless.

During my time there I was lucky enough to see wheelchair basketball, athletics, boccia, para table tennis and goalball.

In each sport the skill level was high, the playing quality was outstanding and I saw records broken. I felt incredibly grateful to be there!

Because in what any other four days can anyone ever see that much live sport and at that level? 

The ParalympicsGB team delivered outstanding results and thrived in a full (and loud!) stadium and, for the third consecutive Games, they were second in the medal table.

And even if you couldn’t attend in person, you could follow the action on Channel 4, from where 20 million people watched, achieving the biggest audience share in 12 years for the channel.

Paris’ were also the most accessible Games ever, as 91% of the presenting and commenting team were disabled  30% of crew in total.

There were also repeated adverts for Every Body Moves the inclusive sport and physical activity finder.  

All these elements have truly set the bar for future Games high. Very high.

The main purpose of my visit to Paris was to attend the Championing Change reception with ParalympicsGB.

This was the launch of their new social impact strategy together with the launch of Equal Play –  their campaign and policy paper to garner a commitment to ensuring every child has the same access to PE and sport at school.

The Equal Play campaign’s goal is to ensure that no child is left on the sidelines, as just one in four disabled children say they take part regularly in sport at school.

There are 1.5 million disabled children – 15% of the school population – and so the figures of those who do not participate are stark, but the documentary that goes with it has been brilliantly done.

Present at the event were multiple stakeholders from across the sector, which included a notable visit from UK’s Government Minister of State for Culture, Media and Sport, Lisa Nandy.

She echoed the call to support the human rights of disabled children to play sport, as part of a bold new ambition to raise the healthiest generation of children in our history.

Gathering momentum afterwards, there has now been an open letter sent to Prime Minister Sir Keir Starmer about Equal Play from ParalympicsGB that has gained significant traction across the sector and on social media, as well as from the athletes themselves.

So much more to come

However, despite all the progress we have seen there is still so much to be done to challenge the many inequalities faced by disabled people in sport and physical activity.

Our Active Lives surveys constantly tells us that disabled people are still twice as likely to be physically inactive.

And of course not every disabled person can or wants to become a Paralympian and it is true that elite sport is only for a few. However, getting society to the point where every disabled person can play sport, be active and move more in everyday life is even more important.

So it’s everybody’s responsibility to step up, to consider our approaches and to provide wholly accessible opportunities for everybody to be able to enjoy the benefits from moving.

In the words of Paralympian Stef Reid MBE: “The inclusion revolution is officially on!” and I couldn't agree more. 
 

What I learnt from the Paris innovation summit

The Sports4All Innovation Summit, held last week in Paris, marked the start of a critical mission that will run until the LA 2028 Olympic and Paralympic Games.

The event was initiated by Sportinnovator in the Netherlands, along with fellow frontrunners from other countries including Sport England, Sport Ireland, Danish Sports Federation, Indescat (Catalonia, Spain), National Resources Centre for Sports Innovations France and Sport Flanders.

The mission of the event was to demonstrate how innovation in sport and physical activity can contribute to addressing the societal inequalities that many communities experience.

Sport England's CEO Tim Hollingsworth is interviewed during a session of the Innovation Summit hosted by Sportinnovator during the Paris Paralympics in September 2024

How? By showcasing existing best practices from across countries and enabling greater collaboration to scale what we are all learning across Europe.

It was an inspiring occasion, with keynote speakers presenting 15 proven innovative projects.

All were given the platform to share their knowledge with the aim of inspiring new networks and collaborations.

As part of the agenda, our chief executive – Tim Hollingsworth – was interviewed on the stage on innovation in disability sport, which felt particularly relevant for an event held during the Paralympic Games. 

My top three learnings from the day

One thing we need to consider is how we move from our privileged position in Paris to meaningful action over the next four years.

Here are my top three takeaways that I hope will inspire the sport and physical activity sector in England to step closer to innovation and the role we all need to play in addressing inequalities.

1. Globally, we are off track

Dr Fiona Bull, Head of the Physical Activity Unit at the World Health Organisation, opened the Summit by explaining that the world is currently off track from meeting the global target set for 2030 to reduce physical inactivity by 15%.

Over the last decade, there has been great progress in policy-writing, with more countries recognising the importance of physical activity in preventing health conditions and reducing wider societal inequalities.

However, what we are now facing is an implementation gap – that is how to turn these policies into delivery.
 

Our chief executive – Tim Hollingsworth – was interviewed on the stage on innovation in disability sport, which felt particularly relevant for an event held during the Paralympic Games. 

There’s also a lack of dedicated support for the purpose-driven individuals and organisations who are designing to meet the particular needs of specific communities.

In fact, these social innovations are central to overcoming the policy-implementation gap.

The support they need is threefold:

  • connections that are peer-based, but also public and private as the evidence of their impact grows
  • investment to allow them to stay focused on the barriers they are solving rather than chasing the cash
  • coaching to help them navigate the complexities of sustaining their business as it grows and to help them respond to change.

So I pose two questions: which local projects can you connect with and learn from? And who could you amplify and advocate for nationally?

2. Social innovation is more important that technology innovation

The term 'innovation' is often firstly associated with technology and new products, but what came across loud and clear in Paris was that innovation for inequalities needs to first have a social purpose, especially when we want to apply it to remove systemic barriers that exist in communities.

This aligns with how we define innovation at Sport England:

Innovation is applying a creative mindset, generating ideas and experimenting to make positive changes that improve people's experiences of physical activity. It is an approach that puts people’s needs at the heart, continually learning and adapting to remove the real-life barriers they are facing.

So think first about who you are seeking to help and then what problem or barrier you are removing for them, before you decide on the solutions that might work best for those communities.

Ideally those groups are also involved in the discovery and design processes, rather than having things done to them.

3. Support to scale the innovation process is key

As Cormac Macdonnell from Sport Ireland shared: "Good ideas and initiatives deserve to be shared and scaled across Europe". But, within the sport sector, it can sometimes feel like we are competing rather than collaborating.

So how can we help many more innovators experience the sharing spirit that our 15 projects experienced at the Summit?

They were offered the opportunity to learn from like-minded people who are trying to solve the same problems, but in different cultural contexts.

We need to do more to create the space for people to trial new approaches, fail fast but learn quickly, and to share that learning so that we are building motorways together, not roundabouts.

Thanks to John Hughes, Director of Partnerships at Community Integrated Care, who talked about an Inclusive Volunteering project that we funded, who shared this fantastic analogy.

Looking at the possibilities ahead

I think it is fair to say that we all left the Summit positive about the future, as what was evident in the room was that the passion for improving inequalities through purposeful innovation is alive and well.

But creating and nurturing the conditions where innovation can thrive will take patience and collective care, so what we really need to consider is whether we’re up to the challenge. I know Sport England is. Will you join us?

On behalf of Sport England, I would like to thank Sportinnovator for the opportunity, and Community Integrated Care, Intelligent Health UK and Planet Earth Games for joining us and sharing what they are learning about supporting disabled people, people on lower incomes and young people with others from across Europe.

If you’d like to learn more about how to take practical steps to apply innovation in order to remove barriers for specific audiences, please look at our innovation and digital resources, our latest research or get in touch with our team.
 

Building active regions for everyone

Equity, Diversity, and Inclusion (EDI) has become a key focus over the past two years at Active Oxfordshire.

Our work in this area has helped to transform physical activity and sport in the region, creating inclusive opportunities for people in most need to be active.

Thanks to these efforts we are now able to reach over 16,000 residents that are at highest risk of inactivity and we are seeing significant results.

For example, we know that in the 2023-24 period, 60% of participants on our Move Together adult programme with long-term health conditions increased their activity levels by the equivalent of 4,500 steps per day.

Making EDI everybody's business

Our main approach is fostering collective responsibility for EDI across the team by truly embedding its principles throughout the organisation.

To achieve this we offer integrated online EDI training from day one for all new team members, plus annual refreshers.

This is just one of a series of opportunities. Others are: 

  • Monthly EDI meetings to discuss internal culture and ways to make physical activity more inclusive in our communities. These include a targeted, place-based approach to increasing activity levels in highest priority areas, ensuring that our programmes prioritise residents who are facing the biggest barriers to being active.
  • Training sessions based on lived experiences to provide authentic insights into the barriers to physical activity in Oxfordshire. Our partner, MyVision Oxfordshire, offered a Visual Impairment Awareness session linked to physical activity and sport that was delivered by team members with lived experience of visual impairment.
  • Inclusive communications assessing whether our messaging may unintentionally exclude people, making our language more accessible and working with local residents to shape our messaging. For example, as a team we made the decision to use the term Ethnically Diverse Communities rather than BAME (Black, Asian and Minority Ethnic). This move came from studying the research by Sporting Equals, which has lived experience at its heart. As well as this, based on feedback from local residents, we now also use the term ‘priority neighbourhoods’ rather than ‘areas of highest deprivation’.

It's also key that our chief executive and senior leadership team lead by example and we have also removed the EDI board champion role to emphasize that EDI is everyone’s responsibility, fostering collective ownership and integration of EDI work into all agendas.

Our EDI work has helped to transform physical activity and sport in the region, creating inclusive opportunities for people in most need to be active.

To support these efforts, we’ve invested in resources – including a part-time EDI role – and introduced recruitment principles that strengthen both our hiring processes and team culture.

Using lived experience to drive change

On top of these measures, we are also in the process of co-developing a lived experience engagement policy to support individuals and communities facing barriers to physical activity by listening to their challenges and using their input to drive meaningful change.

This will be available in early 2025, so watch this space!

Our data was also showing that men were less likely to engage in the Move Together pathway so we decided to hold male focus groups to better understand how we can adapt the programme to make it more accessible to this audience.

We've also edited some marketing materials to make them more relevant to men, plus we are monitoring data to assess their impact.

Transforming inclusion in the sport and activity sector

Our EDI initiatives are already making a difference across various programmes in Oxfordshire. Some of them are:

  • embedding disability inclusion training in the Young Leaders Programme to enhance future coaches' understanding of the topic
  • delivering inclusivity training to 54 participants from 21 organisations, helping young people with additional needs engage in physical activity
  • working closely with clubs such as Gosford All Blacks  who launched Oxfordshire’s first Inclusive Rugby Network to make rugby more accessible  and Barton United, who helped five girls to complete their football refereeing qualifications in the 2023-2024 period
  • we work with a group of volunteer active ambassadors, who have lived experience of facing barriers to activity and help to develop and shape our work. An example of this is Natasha, a resident from one of our highest priority areas who now works for our team two days a week on our Active Neighbourhood community funding programme
  • one of our biggest flagship activity programmes for families on low incomes – known as You Move  now has in excess of 10,000 residents engaged, compared to 6,208 residents in the 2022-2023 period. As a result of our focus on EDI and partnerships working across Oxfordshire, 28% of participants are from a background other than White British and 25% have a disability.

Learning from the community 

We're very proud of the results of our EDI efforts and that these extend beyond Active Oxfordshire, plus we’ve also taken steps to learn from others while sharing our insights, such as:

  • convening an EDI peer-to-peer group to bring local organisations together to discuss EDI topics and share ideas every two/three months
  • collaborating with partners to develop an Inclusive Communications Toolkit for wider use across the county. This will be updated in early 2025.

We understand that our EDI journey is ongoing, and we remain committed to evolving and working with others to share learnings and strive towards a truly inclusive world where everybody – regardless of their background or ability – is able to enjoy the many benefits of being active.

If you’d like to share insights or ask questions, please get in touch.

Find out more

Active Oxfordshire

Sport in Mind

An older woman prepares to serve while playing badminton in a sports hall Sport in Mind, a multi-award-winning charity that works in partnership with NHS trusts, is one of the charities we funded to help people with health conditions improve their wellbeing and combat sedentary living. Health conditions Tackling inactivity

Get moving

Time flies and we are now less than a month away from Mental Health Awareness Week.

This will be a seven-day celebration, from 13 to 19 May, of the year-round work by the Mental Health Foundation - a UK charity working to build good mental health for everyone in the country.

This year the theme is ‘Moving more for our mental health’ and the focus is to help people understand how movement can support people's mental wellbeing and prioritise their and others' mental health.

Helping everybody move

The recognition of the direct link between physical activity and mental wellbeing is music to everybody’s ears at Sport England.

But the fact that we’ve been named this year’s community partner to the Foundation takes our excitement to a whole new level and we want to encourage the sector to join forces and shine a light on the power of movement.

Lots of people know the many advantages (both mental and physical) that moving has on people.

Being active is proven to help manage stress, improve sleep, help with the symptoms of anxiety and depression, as well as being a natural mood booster.

Plus moving helps supports bone, muscle and heart health and prevents and manages more than 20 chronic conditions and diseases, including some types of cancer, heart disease, type 2 diabetes and depression.
 

We want to encourage the sector to join forces and shine a light on the power of movement.

The problem is that lots of people feel they do not have the opportunity to lead an active life, despite wanting to.

Many of us face barriers to moving such as living with long-term health conditions, caring responsibilities, financial constraints, work commitments and desk-anchored jobs.

So we want to show easy ways for everyone to find a way to be active and that’s what our aim has been with Get Moving.  

The page has been updated with with lots of inspirational ideas to help people move more as a way to support their mental health.

These include tips, guidance and advice on how to keep or start getting active, with activities for both indoors and outdoors, ones the inspire family fun, challenges and more.

Every movement counts

We know that children and young people (5-18 years of age) need to be active for an average of at least 60 minutes per day across the week, whereas adults need at least 150 minutes of moderate intensity activity a week, or 75 minutes of vigorous intensity action a week.

It may sound like a lot, but we often neglect the little things we can all do, day-to-day, that really count towards that important quota of daily exercise.

It's what we call the moments for movement. 

Easy ways of getting active to help boost people's mental wellbeing, daily, because – paraphrasing one of the most influential slogans of our time – every movement counts.

This could be anything from dancing in the kitchen to your favourite song, to ditching the car at the school drop-off/pick-up and scoot or walk instead.

It could also be encouraging your colleagues to try a walking meeting to get away from the desk and breathe in some fresh air (and hopefully get a bit of sunshine too!) or trying a short run over lunchtime.

So many people swear by it as it gives them a shot of energy and it gets their creative and focus juices flowing.

#MomentsForMovement

Going back to our proud collaboration with Mental Health Awareness Week, there will be lots taking place across those seven days.

We would love for you all to get involved, encouraging your partners, community groups, colleagues and family members to find new ways of moving more in our daily lives.

And this is when the beauty of social media comes along!

Think of tips and ideas of how to get active, including local activities that may inspire other places to do something similar, and talk about why our mental health is important.

We ask that you capture those active moments with photos or videos and that you share them on social media with #MomentsForMovement.

To help spread the word, the Mental Health Foundation have created new assets for anyone to use, including logos, images and editorial copy that can be downloaded for free.

Every day in Mental Health Awareness Week we will be exploring different themes via our social channels and we would love for sector partners to align planned comms where possible so we can make the biggest collective impact.

The themes for each day of the Week will be:

  • Monday 13 May: Moments for Movement 
  • Tuesday 14 May: Our workforce
  • Wednesday 15 May: Active Travel 
  • Thursday 16 May: Green and blue spaces 
  • Friday 17 May: Children and Young People.

Please encourage your partners, colleagues and relevant clubs and sport organisations to join in too. 

I can’t really wait for May, and while I may not be ready for a lunch run just yet, I think I’m going to try those walking meetings, even if it’s around the house – until the rain stops.

Any day now, I’m sure.

Power hockey – a triumph for all

I’ve always loved power hockey and played it since I was eight. 

Power hockey is the powered-wheelchair version of field hockey, which started at Liverpool's Greenbank Sports Academy in 2000.

This is the only contact sport for electric wheelchair users and in March 2021 a governing body - GB Power Hockey Association (CIO) - was born.

A disabled sport by disabled people 

It’s the best sport ever as it makes me feel like I have no disability and I can focus on just enjoying it, so imagine my delight when in 2001 I was offered to become a trustee by Gerry Kinsella, chairman of the charity and creator of the sport.

This opportunity meant I could help develop the sport nationwide, something which is key to my current role as media secretary at the charity.

I also helped organise and run power hockey’s inaugural tournament, held in May this year, at the sport’s home of Greenbank Sports Academy.

It was an action-packed day with teams from around the country competing in front of hundreds of spectators.

A group of young men and boys on wheelchair play Power Hockey indoors.

The occasion became an excellent showcase of how amazing power hockey is and it also signified the official launch of the sport, with numerous teams competing for the first time in the sport’s history.

The tournament helped in raising awareness of power hockey and we hope it’ll become a much larger national league sport with more people playing it.

The boost for the sport was such that we started four new power hockey teams through it.

The aim of the GB Power Hockey Association is to predominantly have disabled people running the charity. Currently, over 50% of our trustees are disabled, including me.

In fact, it was the disabled trustees – Gerry Kinsella, Ellie Curran and Mark Palmer – who helped to organise and run the inaugural tournament.

We also produced the Rulebook of Power Hockey and its Classification System, and Ellie and I collaborated with two physiotherapists to design the Classification System of the sport.

Disabled people need to lead in the development of disability sports, as we are the ones who are going to be playing it, plus we understand first-hand what is like to live with disability and know how important sport is for us.

Sports are a distraction from an individual's disability and an escape from the inaccessible world.

They also play an essential role in our physical and mental health as they can help the cardiovascular system, keep the brain active and provide a sense of freedom.
 

The aim of the GB Power Hockey Association is to predominantly have disabled people running the charity.

I think it is safe to say that without the role of disabled people within power hockey, the sport wouldn’t exist and I’m proud of having helped laid the foundations for this exciting and up-and-coming sport to prosper and immensely improve disabled people’s lives.

How does Sport England support our work?

Funding from Sport England has enabled the Greenbank Project, working in partnership with the GB Power Hockey Association, to promote and develop this great new sport.

The funding has aided the creation of four new hubs in England - in Chester-Le-Street, Gloucester, Middlesbrough and Burton Upon Trent - and the further development of the Liverpool hub.

The hubs - which will train teams to compete in different leagues and championships - each have eight power hockey chairs stored, ready for players to use in power hockey and power football weekly sessions.

The funding has also paid for the role of the Greenbank Power Hockey business development manager to support the development of the hubs.

The officer has introduced the games of power hockey, and sometimes power football, to the hubs by organising test sessions in each venue before the hubs start.

This figure has also developed the local partnership, which is crucial to the hubs' success and is supporting the volunteer force to run these centres.

The funding has also enabled the development of the chair themselves.

They count with a shooting mechanism that can propel the hockey ball out of the chair using two electromagnets and the players can tackle each other safely due to front bumpers, more commonly used to protect walls from forklift trucks.

The chairs are made by Powersport Engineering, a community interest company, which took over making the chairs from Greenbank in 2020.

The project has enabled the social enterprise to flourish and develop through the turbulent Covid period and has also enabled disabled people to return to playing sports after the pandemic.

Power hockey and power football players were isolated for a prolonged period during the pandemic due to their vulnerability, but the hubs enabled the players to come out and start playing sports again in a safe environment.

Sport England has also supported the sport by providing a case officer who helped shape and link the project with other key organisations.

Together, we’ve made power hockey a sport with the necessary infrastructure and workforce to thrive and one, more importantly, with a truly exciting future to look forward to.

This is something for all lovers of sport, not just the disabled community, to celebrate.
 

Let the data do the talking

Getting to grips with data and understanding what this means can be a challenge. There’s so much of it available but never in one place and often telling a similar, but still different, story.

It can be very confusing!

Data is there to help us design the right solutions, to help us determine the next steps in our strategies and to provide us with a narrative for how and where we should direct our efforts, time and resources.

For this Black History Month, I was interested to see what our Active Lives surveys (our main piece of research) said about black people and their relationship with sport and physical activity.

A man embraces his teammates while in a meeting during an outdoors rugby game.

These surveys (the one on adults and the one on children and young people) continue to offer the sector valuable data and intelligence around activity levels for culturally diverse communities.

They offer granular detail that places a spotlight on different demographics within the data sets, something that’s critical if we are to address long-standing inequalities for different communities.

I would describe myself as an active black woman and when we look at the data around Black adults of mixed ethnicity from last year’s survey, I was glad to see that we were in the leading group with 42% of us agreeing with the statement “I find sport enjoyable and satisfying”.

Mixed Ethnicity was the second group and White Other, the third, with 38% and 36% respectively.
 

For this Black History Month, I was interested to see what our Active Lives surveys (our main piece of research) said about black people and their relationship with sport and physical activity.

And while adults being active for at least 150 minutes a week fell 2% from November 2018-2019 to 56% on last year’s survey, I still believe we may be witnessing a positive and upward trend, and that’s a good thing.

We know that your experience of physical activity in childhood is likely to influence how you relate and engage with physical activity as an adult - this is particularly true if the experience is a negative one.

With the exception of black children and young people, specifically among black boys, activity levels are back in line with those seen pre-pandemic for all ethnic groups.

So there’s clearly no room for complacency when it comes to data sets and responding to trends.

The key is keeping people engaged, because when people feel excluded or unwelcome they revert to places and spaces that make them feel less so.

Sometimes these spaces are established just for those representing a specific demographic, or reflecting on the same cultural identity or lived experience.

But they can also be welcoming to all and provide an opportunity to connect and stay connected. That’s what the Tell Your Story report calls parallel or alternative structures.

When the home nation sport councils published the Tell Your Story report alongside the Tackling Racism and Racial Inequalities in Sport (TRARIIS) report back in June 2021, we knew that the findings were going to be difficult to see and read.  

So we took the decision to intentionally engage members of the stakeholder group to work with us to help not only to action the TRARIIS recommendations, but to empower us to be an organisation that values race equality and is committed to ensuring our insight reflects the challenges we have around inclusion, belonging and participation.

We are proud that together we are creating the right conditions to change the negative experiences of culturally diverse communities in sport.

But while data is key, we can’t rely solely on it.

Our mission throughout Uniting the Movement is to reverse worrying trends and to give special attention to the areas where we can help disrupt what could become an acceptable norm.

We need to consider what sits within the insight and get serious about having a better understanding of what motivates and impacts people’s ability to engage positively with sport and physical activity.

And this is especially relevant to inactivity levels for black adults, which the latest survey placed at 31.1%. Too high.

We are well aware of the joys and health benefits of being active, yet we know that there are structural and systemic barriers that get in the way and prevent people from doing so.

So, while we celebrate the positives of the latest data, let’s use the momentum provided by this month to keep working through the year to ensure we are all able to reap the benefits of an active lifestyle.
 

Find out more

Active Lives

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